20/08/2026
🚀 AMAZON PPC CASE STUDY | JULY 2026
🎯 HOW ESOLS TECHNOLOGIES ACHIEVED 12.84% ACOS
At ESOLS Technologies, we don't chase clicks. We chase profitable sales.
Our goal was to improve PPC efficiency, reduce wasted spend, find high-intent keywords and scale campaigns that were already working.
🔍 WHAT WE DID
1️⃣ PPC AUDIT
We analysed keywords, search terms, match types, bids, budgets, CTR, CPC, conversion rate, ACOS and product performance.
2️⃣ LISTING OPTIMISATION
PPC gets the click. The listing gets the sale.
We improved titles, bullet points, descriptions, backend search terms and images to strengthen:
Search → Click → Product Page → Conversion
3️⃣ SEARCH TERM ANALYSIS
We identified converting keywords and reduced spend on expensive, low-performing traffic.
4️⃣ SMART BUDGET ALLOCATION
We shifted budget toward profitable products, keywords and campaigns while cutting underperformers.
5️⃣ CAMPAIGN RESTRUCTURING
We reorganised campaigns to identify winning keywords, products, scaling opportunities and wasted spend.
6️⃣ CONTINUOUS OPTIMISATION
Analyse → Optimise → Test → Measure → Scale
📊 RESULTS — JULY 2026
💰 PPC Sales: £8,217.99
💳 PPC Spend: £1,055.03
🎯 ACOS: 12.84%
🖱️ Clicks: 2,342
That's approximately **£7.79 in PPC-attributed sales for every £1 spent.**
And we achieved this without simply increasing the budget.
💡 THE TAKEAWAY
If your Amazon sales are flat, the answer isn't always “spend more.”
Instead:
✅ Fix the listing
✅ Target high-intent keywords
✅ Cut wasted clicks
✅ Optimise bids
✅ Scale proven winners
✅ Keep testing and refining
At **ESOLS Technologies**, we focus on one thing:
🔥 **More profitable sales — not just more clicks.**
