Klaro - Graphic Design & Branding

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Klaro - Graphic Design & Branding

Welcome to Klaro, the creative design studio specialises in logo, print, packaging and social media design!

07/10/2026

logo vs brand identity🩷

i think one of the most common mistake to make when you’re starting out in design is thinking the logo IS the brand🫣

and don’t get me wrong, i LOVE designing logos!! but a logo on its own isn’t what makes a brand recognisable 👏

it’s the combination of the colour palette, typography, imagery, graphic elements, packaging and all those little visual details that create a consistent look and feeling that people can remember👩‍💻

i wanted to show some of my favourite PINK (🤭💕) client and passion projects so you can see how differently the logos work once they’re placed into the wider brand identity👀

the logo is the starting point. the brand identity is that and everything you build around it😌

this is probs why i love branding so much as it’s not just about making one nice logo, it’s about creating a whole visual world that feels unmistakably like the brand😇

Abby ★ Brand Designer 🤍

04/10/2026

FRUUTEA 🍒 fruit-infused iced tea

this started as a little passion project to play around with Adobe Illustrator’s updated Blend tool! then i decided to use the opportunity to turn my little experiment into a whole brand 👀

i wanted Fruutea to feel fun and full of personality so i started experimenting with gradients across the fruit illustrations and packaging. i’d never actually illustrated with gradients like this before but i love the depth they created!🤩

i carried the gradient treatment across the three can designs then used Adobe Firefly to bring the designs to life and imagine how the brand could exist beyond my Illustrator artboard 📸

THIS is exactly why i love passion projects!! they give you the freedom to try things you might not necessarily get the chance to experiment with in client work. there’s no pressure for it to be perfect, you can just PLAY and see where it takes you🕺

i definitely think i’ll be using gradient illustration a LOT more after this one 🤭

Abby ★ Brand Designer 🤍

30/09/2026

what’s in my designer tool bag?👩‍💻

these are the tools i’m constantly jumping between day-to-day when i’m working on client projects, creating content or just having a little play around! 👀

✍️ adobe illustrator - my absolute MUST-HAVE! i use it for everything from brand identities and packaging to social posts. if it’s vector-based, i’m creating it in Illustrator 🤭

📦 pacdora - my go-to for client packaging projects. i use it to create and source dielines, apply my designs and then visualise everything in 3D so i can actually see how the packaging will look and check the design before it goes any further!

📸 photoshop - a MUST for mockups. i’ll download PSD mockups and add my designs to see how everything looks in action. i also use Photoshop to edit my Firefly images which is such a life saver fr fr!

📹 jitter - for when my static designs need to be a little more fun! their templates make animating social content super quick and easy and there are sooo many fun options to play around with!

⭐️ adobe firefly - one of my favourite tools recently for visualising the bigger brand world. i use it to create everything from packaging scenes to photography concepts, especially when i want to show the aesthetic and overall vibe of a brand beyond just the identity itself!

these five are the little dream team behind so much of my design work 🫶

what’s one design tool you genuinely couldn’t work without? 👀

Abby ★ Brand Designer 🤍

25/09/2026

font inspired moodboards ⭐️

when i’m searching for fonts, i love imagining the kind of brand, aesthetic or world i could see them working in 👩‍💻

so i made a few little moodboards based purely on the vibe each font gives me:

🎀 rafaella - soft, feminine and a little romantic. i can imagine this working so well for a soft-core girly brand!

🌿 er****ue - instantly makes me think of a beautiful florist with a rich, moody colour palette and lots of gorgeous editorial imagery.

🪑 dazzle unicase - i’d LOVE to use this for a modern, contemporary interiors or furniture brand. clean, cool and very design-led.

🥥 chorine large - feels so fun and playful to me! i’m imagining a bright summer brand with a bold colour palette and lots of personality.

all these fonts i downloaded from Adobe Fonts 👀

which vibe is your fave? 🤭

Abby ★ Brand Designer 🩷

21/09/2026

grwm to design 👩‍💻

saw this trend and obviously had to make my own little graphic designer version🤭

coffee? secured ☕️
my tool? my trusty macbook obviously 👀
moodboard? ready to go 🎨
final brand design? and she’s DONEEE 🕺

i refuse to shut up or stop posting the brand and packaging design i did for Stolen Summer🫵 i’m just not ready to accept that summer is OVER… like how is it????😭

ANYWAYS i will try to find the time for another passion project soon so i can post something else while im busy with client work 🙂‍↕️ stay choooooned

🤍

18/09/2026

Yutori Coffee ☕️ CLIENT WORK

Yutori is a speciality coffee shop inspired by Japanese culture and the idea of creating space for balance, connection and moments of calm ☕️

Yutori is for those who see coffee as more than just a drink but an experience where great flavour and meaningful moments come together🍵

For the brand identity, the goal was to capture Yutori’s minimal and considered approach, while creating a visual world that felt warm and rooted in its Japanese inspiration 🪑

✍️DELIVERABLES

- Creative direction
- Full logo suite
- Colour palette
- Font pairing
- Brand Illustrations

Visual identity design Abby ★ Brand Designer Klaro Design Studio ★ Brand & Packaging Design
Imagery sourced from Pinterest, full credits to the original owners

Congratulations to the Yutori team on their recent soft opening! It’s been so lovely seeing the brand come to life and I can’t wait to see where they take it from here🥰

I’m now booking projects for November & beyond… meaning I’ve only got 4 more slots left for 2026!😱 So if you’d like to work with me, make sure you fill out my enquiry form (link in bio) to grab a spot!🏃‍♀️

12/09/2026

screen vs reality👀

this is my favourite part of packaging design! seeing the flat designs i’ve been staring at in Illustrator come to life as an actual product!🥹

it’s so satisfying seeing the colours, type and layouts all come together outside of the artboard🤭

Abby ★ Brand Designer 🩷

10/09/2026

Skin & Wellness Sphere 🫧 CLIENT WORK

Skin & Wellness Sphere is making skincare and wellness feel a whole lot less overwhelming by creating a trusted space for honest reviews, curated recommendations and practical guidance🧴

For the brand identity, the client wanted something modern and clean but that still felt approachable and trustworthy - moving away from the overly clinical feel you can sometimes see in the skincare space but still feeling credible and considered🤍

The goal was to create a visual identity that made skincare feel simpler and more accessible, while giving S&WS a strong, recognisable presence across its platform✨

✍️DELIVERABLES
- Brand strategy and creative direction
- Full logo suite
- Colour palette
- Font pairing
- Photography & social media direction
- Digital PDF guide design

Visual identity design Abby ★ Brand Designer Klaro Design Studio ★ Brand & Packaging Design
Imagery sourced from Pinterest, full credits to the original owners

🫶CLIENT REVIEW
“I absolutely loved working with Abby! She did an amazing job bringing my vision for SWS Sphere to life, from the color palette and typography to the photography direction and social media applications. Abby was patient, creative and very receptive to my feedback throughout the process. I’m so excited to see my brand come to life and would definitely recommend Abby!”

I’m now booking project for November & beyond… meaning I’ve only got 4 more slots left for 2026!😱 So if you’d like to work with me, make sure you fill out my enquiry form (link in bio) to grab a spot!🏃‍♀️

Address

Witham

Website

http://superprofile.bio/byklaro

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