An enthusiastic designer and implementer of visual identities and marketing materials for business. I enjoy the challenge of using design to create order and clarity to deliver a commercial edge. I am always curious about what makes businesses tick and have worked directly with some fascinating clients in a variety of sectors from, banking, finance, retail, logistics, pharmaceuticals, training, te
chnology and the arts. I can create new brand concepts or refresh existing ones and even develop solutions within an existing brand style. I have produced logos, business support material, digital solutions, exhibitions, vehicle liveries, events and sponsorship applications. Listening is an important part of what I do, I then evaluate and deliver effective graphic communication solutions to meet the need. Consistency is the key to building and sustaining the integrity and value of a brand without resorting to uniformity. I create design standards documentation to protect the investment and the vision behind the brand. See less
Skills:
- audit/evaluation of client branding needs
- defining brand strategies and design briefs
- origination of creative design concepts
- design refinement and technical specification
- brand user testing
Brand implementation:
- design system development
- creation of printed/digital design control documentation
- digital templates
- online design
- co-ordinating print and signage production
- directing brand implementation
Software:
• Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Acrobat & Muse)
• Microsoft Office (Powerpoint, Excel & Word)
