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Atomic Digital Marketing

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Atomic Digital Marketing

Atomic is a Digital Marketing Agency based in Cheshire & Hampshire, specialising in PPC, SEO & Web Design & Development.

Atomic Digital Marketing is an industry-disrupting Digital Marketing Agency based in Cheshire, specialising in Web Design & Development, PPC, SEO & Social Media Marketing.We deliver an affordable, personable, passionate & highly-tailored service to each and every one of our clients. We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach to digital marketing. Our methods are innovative, data-driven and always anticipate the intent of your customers, search engines and technology.

15/10/2026

Spot the error. 🔍

This search ad has three mistakes. Some are small, one means it would never run at all.

Find all three, comment your answers, then swipe for the reveal.

No peeking.

13/10/2026

This or that: PPC edition. ⚖️

A. Broad match or B. Exact match
A. Last click or B. Data-driven attribution
A. Search ads or B. Video ads
A. Monday reporting or B. Friday reporting

Reply with your four letters, e.g. A B A B.

No wrong answers. (There are some wrong answers.)

08/10/2026

Marketing jargon, in plain English. 📖

If you've ever nodded along on a marketing call and Googled a term afterwards, this one's for you.

ROAS
→ For every £1 you spend on ads, how many pounds come back.

Learning phase
→ The algorithm's settling-in period. Best left alone for a week or two.

Negative keywords
→ Searches you tell Google you don't want to pay for.

Impression share
→ How often your ad showed up, out of all the times it could have.

Which term should we translate next? 👇

11/08/2026

5 things to fix in your Google Ads before September. 👇

1️⃣ Conversion values — if everything is worth "1", Smart Bidding is optimising for your worst customer.
2️⃣ Negative keywords — six months of unreviewed search terms is six months of waste.
3️⃣ Asset coverage — thin creative caps your reach before the auction even starts.
4️⃣ Landing page speed — you can buy the click and still lose the sale at four seconds.
5️⃣ Budget pacing — map the ramp now so you scale on signal, not panic.

An hour of housekeeping now. A quarter of clean data later.

Swipe through, then go and open your account. →

29/07/2026

Q4 is won in August. ⏰

The brands that crush peak season don't start prepping in October. They walk in already warmed up:

1️⃣ Creative tested — you know what converts before it matters.
2️⃣ Audiences built — retargeting pools full, lookalikes primed.
3️⃣ Tracking clean — no nasty data surprises mid-sale.
4️⃣ Budget mapped — every pound has a job before the rush.

The work you do in the "quiet" weeks is what makes peak season loud.

Start your Q4 prep now. →

22/07/2026

PMax isn't set-and-forget. It's a leash. 🐕

Left alone, Performance Max will happily spend your summer budget on branded searches you'd have won for free, then take the credit.

3 guardrails to set today:
→ Exclude brand terms so PMax earns net-new, not easy wins.
→ Feed it clean conversion values, not just "purchase = 1".
→ Watch the search terms & placements report weekly.

Give Google goals, not a blank cheque.

When did you last check what PMax is actually spending on? 👇

20/07/2026

You can't rank in an answer you don't feed. 🤖

AI Overviews now sit above your hard-won #1 ranking. Getting cited isn't luck — it's structure:

1️⃣ Answer the question in the first 2 lines, then expand.
2️⃣ Use clear headings that match how people actually ask.
3️⃣ Add original data, quotes or numbers AI can't invent.
4️⃣ Mark it up - schema makes your content machine-readable.

The sites getting cited aren't the biggest. They're the clearest.

Swipe for the checklist. →

15/07/2026

We're officially halfway through 2026. Is your marketing plan? ⏳

Mid-year is the cheapest time to course-correct. A 30-minute audit now beats a panicked Q4 scramble every single time.

Three honest questions to ask this week:
→ Are we on track to the targets we set in January?
→ What's actually driving results vs. what we're just used to doing?
→ What would we stop if we were starting fresh today?

Don't wait for the year-end review to find out you drifted.

Where does your plan stand right now? 👇

13/07/2026

Where to move your budget before August 📍

The brands that win September make the shifts NOW:

1️⃣ Pull spend from broad prospecting → into retargeting warm summer traffic.
2️⃣ Test new creative now, while CPMs are low and the stakes are lower.
3️⃣ Build & refine audiences so they're primed for peak.
4️⃣ Clean up tracking so Q4 data is trustworthy from day one.

Summer is your testing ground. Use it.

Swipe for the full breakdown. →

03/07/2026

Thinking of pausing Google Ads while things are quiet? Don't. 👇

1️⃣ Clicks are cheaper — fewer advertisers bidding means lower CPCs for the same intent.
2️⃣ Less competition — your impression share climbs without spending a penny more.
3️⃣ Q4 starts now — Smart Bidding needs conversion data BEFORE peak season, not during it.

Pausing in summer doesn't save money. It hands your momentum to whoever stayed on.

Swipe through, then check your account before you switch anything off.

Address

The Outset, Sankey Street
Warrington
WA11NN

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://atomicdigitalmarketing.com/

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