07/03/2026
Providing sound isn't always about loud. We recently provided sound for a concert where the brief was to make the P.A. invisible. Raise the level so everyone could hear but make it as if the concert was purely acoustic. It is a challenge and takes skill. Key to achieving this was the application of some psycho-acoustics, primarily the Haas effect, named after Helmut Haas who did the research in 1948 based on the earlier work of Hans Wallach.
When sound arrives from one source (the singer) and then after a very short delay from a second source in another direction (the loudspeaker) the listener perceives just one sound originating from the singer. The loudspeaker can be up to 12dB louder than the singer but the source will still appear to be be the singer. I suspect that the brain takes a lot more information than just direction from that first sound but this has not been researched.
There are limits to this effect and it is not always applicable in live sound but in this case we were able to put a 15 msec delay on the loudspeakers and raise the level. Subconsciously the audience perceived a singer on the stage and didn't hear the speakers - the P.A. faded into the background.
Just one trick we used, and an example of how we differ from the amateur fader-graders you often come across.