04/09/2026
Reps used to have the time to give bike shop owners a second opinion they could trust. These days they're stretched too thin to do more than place the order.
That's just one of the insights Jay Townley shared on our Better Connected webinar a couple of weeks ago.
Across 60 years in bike retail, Jay's seen rep visits go from an hour of real conversation to a quick call about quantities.
Nobody's telling you what not to buy anymore. That call falls to you now, and it comes down to knowing your own numbers, like sell-through and margin by category.
We've recapped Jay's advice for retailers in our latest article: https://citruslime.com/the-era-of-rep-as-advisor-is-over/