Sox Digital Ltd

04/06/2026

Personally, we think this is hilarious. Maybe it's the newborn sleep deprivation? 😂

02/06/2026

PDFs are useful, but they’re not always reliable…If you’ve got downloadable PDFs on your site, make sure that they open properly on mobile devices as well as desktops.

30/05/2026

Apologies for the radio silence from us over the last month, Heather usually manages our social media but she's currently on maternity leave as we welcomed this little rascal a month early at the end of March!

Heather had set up a tool and content for whilst she was away, but it seems it's working on LinkedIn but not here. Some troubleshooting and investigation is warranted...

We've been closed for annual leave over the past week - much needed with a newborn! - but normal service will resume shortly (back on Monday).

30/04/2026

Are you a small business owner who finds yourself staring at a blank page and wondering what on earth to post? Content creation feeling like a total slog? We see you. It's a lot. But you can make it a bit less painful, with a bit of planning.

This month's blog post is about how to craft and target content - with our usual, no-bullsh*t, realistic approach to how you can take the pain out of this sometimes soul-killing task.

You can read it here:

Not a natural content creator? Here's our no-nonsense guide on how to craft and target content that actually gets your business noticed.

27/04/2026

This is the first on an occasional series on how to tell when something is written by AI. We’re going to start with one that many people are very familiar with - the correlative conjunction.

In non English-teacher jargon, a ‘correlative conjunction’ is the ‘Not only X, but also Y’ formula that ChatGPT ADORES. For example, ‘This tool not only improves speed, but also enhances efficiency’.

These turn up ALL THE TIME in AI writing. So much so that even people who don’t close-read web prose for a living have picked up on it.

Why does AI do this? Three main reasons:

1) It pads out simple ideas. ChatGPT in particular LOVES padding, and will always avoid simplicity if at all possible.

2) It creates forced balance. That’s another tell of AI writing, btw - unnaturally balanced cadence. AI will ALWAYS try to structure ideas symmetrically, even though laying down sentence after symmetrical sentence creates the textual equivalent of an Uncanny Valley effect (well, it does to writers, anyway. Real nails-on-a-blackboard stuff)

3) It SOUNDS emphatic, but doesn’t actually say anything of substance. AI will always try to be weirdly neutral in the prose it generates. It will use formulas that sound like they’re meaningful, but when you look closer it’s all just empty rhetoric.

You can tell that most popular LLMs were trained on a lot of public-domain politician speeches…

23/04/2026

If you only check one thing on your website this month, make it your contact form.

We often find forms that stopped sending messages months ago due to plugin updates or spam filters. All you need to do is try out the form and see if it works for you - it takes seconds, but could save your customers a lot of hassle (and you missed leads!).

21/04/2026

If you love being able to summon junk food with a click of a button, you can thank Pizza Hut. Pizza Hut experimented with online ordering as early as 1994. It was one of the first major brands to test the idea of ordering food through the internet.

Our local Pizza Hut is one of the ones that got shut and there's no sign of it opening again, but we won't dwell on that... 😭

16/04/2026

One mistake many small businesses make is treating their website like an unchanging digital brochure.

Ideally, your website strategy should be dynamic, with frequent updates and changes. Search engines love it when your site is updated regularly, because it indicates that you’re engaged with and care about your online presence.

Even small changes like adding new case studies, project updates, or new FAQs will help.

14/04/2026

Here’s a quick website check you can do right now. Open your own site on your phone and play around with it like a user would.

Can you find contact details easily? Can you read everything without zooming? Make a note of any issues you encounter - and remember that visitors are probably experiencing the same problems.

09/04/2026

Been a little bit since we last inflicted some bad humour on our followers 😉 This one is courtesy of our copywriter. We think it's a banger 😂