Cadbury Communications Ltd

24/04/2025

Working part-time with select clients, I bring strategic clarity to brand positioning challenges through a proven methodology that connects insights with commercial objectives. I'm a strategic marketing leader with over 25 years of experience transforming brands and delivering measurable business growth across diverse sectors—from charities and technology to telecoms and financial services. As a specialist in brand positioning and digital strategy, I've consistently delivered remarkable results:...

Working part-time with select clients, I bring strategic clarity to brand positioning challenges through a proven methodology that connects insights with commercial objectives. I’m a strategi…

09/06/2021

It is with great pleasure that I have joined the team at Bath Recreation as Chief Marketing Officer. It is a very exciting time for Bath Recreation, a charity that owns and operates a number of recreational sites in Bath - improving people's lives, nurturing positive lifestyles and impacting the community of Bath. "It is a great challenge to position the Bath Recreation brand and identity, to develop a marketing communications strategy and really make a difference" Mark Cadbury Bath Recreation's purpose is 'to positively impact our community through recreation' bathrec.co.uk

https://cadburycommunications.wordpress.com/2021/06/09/new-role-as-chief-marketing-officer-of-bath-recreation/

It is with great pleasure that I have joined the team at Bath Recreation as Chief Marketing Officer.

28/04/2021

Recent news has reported that Britain’s economic prospects are improving, although Covid-19 remains a risk, especially with new variants. There is growing optimism in the City reflected by an increase in interest rates. Businesses have learnt to adapt to the restrictions of the pandemic and particularly marketing spend has seen a significant rise. However, as is well-known by the informed, the businesses that have invested in marketing and marketing personnel are in a stronger position than those businesses that have cut back on marketing and marketers’ expertise....

Recent news has reported that Britain’s economic prospects are improving, although Covid-19 remains a risk, especially with new variants. There is growing optimism in the City reflected by an incre…

08/01/2021

It has been an unpredictable 2020, to say the least, with eCommerce sales up, the time people spend on social media increasing and video conferencing being the norm. However things will not return to normal in the marketing world, people are embracing new ways of engaging with brands. Here are some of the trends that have started already and will continue over the next year or so:...

It has been an unpredictable 2020, to say the least, with eCommerce sales up, the time people spend on social media increasing and video conferencing being the norm. However things will not return …

30/12/2020

Only a third of major retailers allow customers to get in touch with them by both phone and email, only 36 of the biggest 100 high street retailers have both. The reliance on web chats, web bots and social media to deal with concerns, especially amongst the older traditional customers, has meant that brands are making their customers jump through multiple hoops to get an answer to a query....

Only a third of major retailers allow customers to get in touch with them by both phone and email, only 36 of the biggest 100 high street retailers have both. The reliance on web chats, web bots an…

03/12/2020

Despite the turmoil and the difficulties that we are all facing there is some light at the end of the tunnel. A number of senior leaders across different sectors have suggested that market confidence is looking better. This quarter has been about planning, with the first quarter of 2021 about restructuring and recruiting the right people to carry out the restructure, and the second quarter of 2021 being about positivity - an upward trajectory....

Despite the turmoil and the difficulties that we are all facing there is some light at the end of the tunnel. A number of senior leaders across different sectors have suggested that market confiden…

05/10/2020

Compelling, relevant, interesting, authoritative content is a crucial part of any marketing strategy. Great content means potential customers will find you online, engage with you and consider you, especially if you tell them how you can serve their needs better than your competition. Here are 6 top tips on content marketing: Really define your target audience. Create hyper-curated content, generic content and generic messaging simply won't cut it. [ 183 more words ]

Compelling, relevant, interesting, authoritative content is a crucial part of any marketing strategy. Great content means potential customers will find you online, engage with you and consider you,…

23/05/2017

https://cadburycommunications.wordpress.com/2017/05/23/science-fiction-or-breakthroughs-that-will-change-our-world/

06/02/2017

https://cadburycommunications.wordpress.com/2017/02/06/emotional-versus-rational/

I’m sure you’re all aware that decisions that we make on a daily basis are emotional or non-conscious. However, the science behind that is indisputable, our nervous system reacts faster…

20/01/2017

https://cadburycommunications.wordpress.com/2017/01/20/4-good-reasons-for-a-strapline-and-a-quiz/

Straplines have been a part of brand culture for many years and are important for a number of reasons: They are an effective way of raising brand recognition and enhancing the values associated wit…

31/12/2016

https://cadburycommunications.wordpress.com/2016/12/17/5-marketing-predictions-for-2017/

Here are 5 digital marketing predictions for 2017

17/12/2016

https://cadburycommunications.wordpress.com/2016/12/17/5-marketing-predictions-for-2017/