Eyes Down Digital

16/08/2026

Our goal is always the same: to help charities feel confident in their technology and supported throughout every stage of a project.

That's why feedback like this is so meaningful. It's a reflection not only of the end result, but of the partnership we've built along the way.

Thank you for your generous words Bootham School, we hope you enjoy your new CRM.

03/08/2026

If we were asked to begin managing a charity CRM tomorrow, what's the very first supporter segment we'd build?

It would be (relatively) simple:
✅ Donated recently
✅ Already completed a Gift Aid declaration
✅ Provided consent to be contacted
✅ Opened a recent email
✅ Not yet signed up for regular giving

Why? Because building a campaign around this segment is often one of the quickest ways to convert warm, engaged supporters to regular giving.

Interested to read more? In our latest blog, we’ve pulled together seven practical CRM segments that can help charities recover income, improve stewardship and build stronger supporter relationships.

Take a look if you're planning your next fundraising campaign or just wondering whether you're getting the most from your CRM.

👉 https://www.eyes-down.net/charity-crm-supporter-segments/

20/07/2026

Looking to build skills over the summer? There are some fantastic free training opportunities available for charities, whether you want to strengthen cyber security, understand AI, improve fundraising, or sharpen your digital skills.

Here are some worth exploring:
🔒 Cyber Security for Small Organisations
A practical course to help charities understand common cyber threats and improve day-to-day security practices.
https://www.ncsc.gov.uk/training/cyber-security-for-small-organisations-scorm-v2/scormcontent/index.html #/

🤖 AI Training for Charities
AI is changing how charities work, bringing both opportunities and risks. Learn about everything from spotting phishing emails and deepfakes, to using AI effectively for fundraising, communications and strategy.
https://learning.charityexcellence.co.uk/collections/products?page=1

💰 Get Grants FREE Workshops
Upcoming sessions include:
• Tuesday 14 July 2026 | 10 - 11am – Introduction to Major Donor Fundraising
• Tuesday 8 September 2026 | 1–2pm – Introduction to Storytelling in Fundraising
https://www.getgrants.org.uk/free-intro-workshops/

📈 Free Google Training
Explore digital marketing fundamentals, understand audience behaviour, learn how to measure activity and discover how tools like Google Ads can help charities get more from their Google Grants.
https://grow.google/intl/uk/

💻 Digital Skills Training for Older People and Disabled Adults
For charities supporting older or disabled people, free individual and group digital skills training is available.
https://abilitynet.org.uk/free-tech-support-and-info/digital-skills-training-people-over-65

📱 Mobile Design and Development
Learn techniques to create better mobile experiences and understand the fundamentals of mobile design.
https://www.futurelearn.com/courses/digital-skills-mobile

Investing time in learning can strengthen your organisation and create new opportunities for your team and the people you support.

Let us know if you complete any and how you find them, or if you have any you’d add to the list.

08/07/2026

CRM projects are exciting. So once the conversation starts, there’s often a temptation to jump straight into requirements, suppliers and new functionality.

But before rushing into a new system, it’s worth asking one question: do you need to define your strategy first?

Starting with a data strategy helps ensure investment in systems, processes and reporting is driven by organisational need rather than technology alone.

As a team that helps charities scope and implement CRM projects, we've seen first-hand that the most successful implementations usually start with a clear strategy rather than going straight into a system selection exercise.

With this in mind, we’ve put together a practical guide outlining eight steps to help charities create a data strategy and build a roadmap for future investment.

🔗 https://www.eyes-down.net/how-to-create-a-data-strategy-for-your-charity-a-practical-guide/

24/06/2026

Three reasons charities choose Eyes Down for their website projects

1. You're always in control 🎯
We build websites that are simple and intuitive to manage, so your team can confidently make updates without relying on developers for every change. We also provide training sessions and recorded walkthroughs, giving you practical support that your team can revisit whenever needed.

2. We put your audiences first 💫
Through user personas and UX workshops, we take time to understand your users - including beneficiaries, supporters, funders, volunteers and partners - and what they need, creating websites that deliver meaningful experiences and stronger engagement.

3. We see launch day as the start of the journey 🧭
A website shouldn't stand still. As your charity grows and evolves, your website should too. We provide the opportunity for ongoing maintenance, security, support and optimisation to help keep your site secure, effective and delivering value long after launch.

🌍 And one more thing…
Our UK-based web hosting is powered by 100% renewable energy. Every WordPress hosting package includes proactive monitoring and security updates, helping ensure your website remains secure, reliable and robust.

👉 https://www.eyes-down.net/

08/06/2026

Charity awareness days can be brilliant opportunities to engage supporters, tell important stories and bring new people closer to your cause.

And when the digital journey behind the campaign is working well too, those moments can create real long-term value - from donations and sign-ups to stronger supporter relationships.

We’ve put together a new blog looking at how charities can make awareness campaigns more effective by:
• choosing the right moments to focus on
• building campaigns rather than one-off posts
• creating clearer supporter journeys
• and using websites and CRMs to turn moments of attention into longer-term engagement

Take a look:
👉 https://www.eyes-down.net/charity-awareness-days

01/06/2026

One of the skills we pride ourselves on as a business is our ability to break down complex, daunting projects into manageable, meaningful tasks, where everyone plays a part, but we take the load.

If you’re considering a new website or branding project, or selecting and implementing a new CRM system, we can help.

By working together, we can guide you through the process, cut through any jargon that’s making you feel overwhelmed and ensure each step forward feels effective and enjoyable (because it can - and should - be).

Get in touch to discuss how we can help.

📞 Call: 01803 500099
📧 Email: [email protected]

22/05/2026

We’re always proud to be an Implementation Partner for Beacon CRM - but especially this week, as they’ve been named the no. 1 charity CRM by Fundraising Magazine for the seventh consecutive year.

A huge congratulations to everyone at Beacon on this incredible achievement.

You can read the full survey results and download the complete article here:
🔗

You can download your article here anytime. We'll also send an email to your inbox with this download link.

19/05/2026

Have you considered your charity’s most powerful marketing tool could be right in front of you? Yep, we mean the supporter data currently sitting in your CRM.

Give yourself a moment to stop thinking about that CRM as being an IT system, and instead consider it a relationship engine. Giving you the power you need for smarter targeting, easier decision-making and more effective use of limited budgets.

In our latest blog, the final instalment in our CRM series, we break down the practical ways you could start turning your supporter data into more effective marketing - without a huge team or budget.

How to use your charity CRM for marketing 👇
https://www.eyes-down.net/how-to-use-your-charity-crm-for-marketing/

13/05/2026

In today’s fast-moving digital world, standing out is more important than ever - especially for charities working to create lasting change. That’s why building new charity websites is at the core of our business.

If you are considering a new website or options to upgrade - including the integration opportunities with your (either existing or planned) CRM - we would love an honest, encouraging, jargon-free call to discuss the possibilities.

Our services include:
🌐 Web design and development
🎯 Supporter journey optimisation
🎨 Brand design and development

All backed by a team that values honesty, simplicity and collaboration.

📞 Call: 01803 500099
📧 Email: [email protected]