13/10/2026
If you will your services, this oneās for you! It doesnāt matter whether youāre an architect, consultant, interior designer, coach or frankly anyone else who trades on their knowledge.
I speak to SO MANY business owners who tell me about their training, certificates, where they qualified, their signature methodology or trademarked framework as if that alone is the thing that gets them chosen over their competitors.
And I get it. All of this matters, and was probably very hard earnt. BUT. The harsh truth is that your clients donāt care about all of this. Of course they expect you to be great at what you do, but the thing that gets you paid are the results you deliver, not how you get there.
Build your messaging around the outcome you can move your clients towards, and youāll stand head and shoulders above everyone else.