12/05/2026
We were thrilled to support Yamaha with the launch of the new Yamaha B series upright piano range recently.
The B series range is an incredibly important instrument in Yamaha’s product line up, and since forever has been the trusted instrument for teachers, students, education and the home musician. It has been rebuilt from the ground up and features newly developed hammers and a redesigned soundboard, delivering clearly articulated sound and a natural, expansive resonance which captivates and inspires. With compact and carefully considered UX, the B series offers a range of models suited to a diverse array of lifestyles.
We were honoured to work with Yamaha on the design and marketing materials for this release, starting with key visual concepts on to event branding and asset creation including digital, social, and print, through to venue branding and point-of-sale.
Managing Director, Dave Handley and Head of Creative, Mark Noble attended the 3 exclusive launch venues across Madrid – the famous Riu hotel, the Historical Telefonica & amazing Teatro Magno – to support with the set up and installation of the launch event which welcomed guests from 21 European countries.
The team designed a visual look and feel for the new range launch, including design concepts, storyboarding and messaging.
For the Launch event a wide array of assets for attendees were created, including Madrid Guides & Welcome Packs, goody bags including promotional gifts, Alongside this, we created event branding including table backdrops, mirror decals, and room graphics, including wall & panel vinyl, table elements and freestanding directional signage.
We were really proud to support with the launch set up – it was incredible to see everyone’s hard work come to life!
Big shout out to the fantastic Yamaha team – Phil Power, Maria De Santos, Leanne Tomlinson and Finn Kalbow for organising such a complex event alongside Jonny Bullitt for the photoshoot and bringing the event to life with those production skillz!
