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Archer Web Design, Swadlincote (2026)

13/08/2026

YouTube is Broken 📺

Just realized I haven't visited YouTube for days.
I guess I'm off the wagon.

Anyway,
I ventured back in today to search for a basic "how-to" video.

4 different search terms.
Nothing.
Then nothing but bloody Shorts.
Then more Shorts and duplicate results.

I guess YouTube is hell-bent on dying, ey?

Back in the pre-2012 era,
YouTube was amazing.
You could search for something and
either you found it, or
it simply didn't exist.

Now? YouTube may as well not exist.
Absolutely useless platform for actual search.
It never used to be like that!

Denying or obscuring access to real information starves a society of progress, leaving us stuck in limbo.
That's exactly what YouTube is doing on purpose — trading genuine knowledge and utility for brain-rot distraction.

Many of us used to have a saying:

"I just learned more in a 10-minute video than I have in 6 months at college."

(Back then, it was typical for YouTube videos to be capped at 10 minutes due to upload limitations).

We want the old YouTube back!

07/07/2026

Remembering 7/7 🕊️

Today marks the anniversary of the July 7th 2005 London bombings.

Taking a quiet moment today to remember the 52 innocent lives lost, the hundreds injured, and the incredible bravery of the emergency services and everyday Londoners who ran toward the danger.

We will never forget.

04/07/2026

1776 – 2026.

250 years.
USA 🇺🇸

What a massive milestone.
Breaking away from the UK and building the USA?
Easily one of the best calls in human history.

Celebrate hard today.
Never surrender your rights,
never take them for granted.
Here’s to a million more years of freedom,
grit, and
growth.

Happy 250th USA!

02/07/2026

Tech Influencer 🛑

Friendly reminder to stop blindly following tech influencers like they are demigods.
They are always hyping and promoting the latest buzz product that you — and more importantly,
your clients — don't actually need.

Working with clients and reviewing their briefs tells me exactly what they need,
what I need,
and how to deliver it.
I'd say 95% of the time,
I don't need that latest gizmo or super-hyped-up product.
Many of these products are here today, gone tomorrow!

That isn't to say there aren't some good software tools out there with genuine future potential but that is just it! Future potential, many of the tools are not ready for mainstream production — something these influencers would understand if they — actually worked with business clients.
In all honesty, I'm sick and tired of these influencers and their fabricated narratives.

Critical, objective thinking is severely underrated.
Keep a level head,
stop jumping on every tech bandwagon
that passes by,
and focus on
what
actually
works.

27/06/2026

The Heatwave 2026 2.0 — Adapt like Water 🌊☀️

Five days of heat-wave hell have finally passed. I’m now enjoying a casual 28 degrees.
What?

28 is still considered ‘I like it hot but not too hot’ territory and is pleasant summer beach temps. It’s certainly not pleasant working temps or workout temps!

We have been deceived.
It’s still hot.

Lessons were learnt and applied from the last heat-wave back in May 2026.
I enabled my heat-wave-adapted routines: windows and curtains open/shut for temp control, a water bucket for my feet (a great way to control one's temperature is to cool your feet and/or your head), ice cooled water canteens, and electronic shutdowns during peak hours to avoid unnecessary excessive heat.

Essential work only.

I’m not doing life-saving surgery folks,
it can wait.

Again, I altered my work hours to work during cooler times, shifting my main focus to the cracks of dawn and midnight-early hour mornings to take advantage of the cooler night spells.

Heat-wave 2.0 — Anything to add this time to my playbook?
Well, two time’s a charm and it’s only June.

Fair to say the heat-waves will likely come back in July and August.

So I'm anticipating the forthcoming waves of hell.

I’m installing an additional ethernet line downstairs so I can easily move my workspace from my west-side office upstairs — which reached 35–40 degrees during this heat-wave — to a cool space for my evenings and night shifts.

I’ll be able to work in a cooler spot, next to an open patio, and even enjoy the stars.

What, air con? Nah.
The installation costs are too high and the energy bill would skyrocket.

Always be like water —
adapt, learn and grow.
Do not be rigid or dumb.
There is no sense or gains to be made working in extreme temps, especially if your work is not life-saving.

I am water.

I’ve adapted my playbook, and I've improved my workflow to stay cool,
stay efficient, and stay healthy.

26/06/2026

Welcome to the AI 🤖 Clown World 🤡

I stumbled across one of those fake creator reel profiles on Facebook again today. I gotta say, they are using a damn good custom video AI model — very convincing. I had to check the profile multiple times before concluding it was AI.

Almost perfect lip, face, eye, hand, and body movement. However, to a trained eye like mine, I can tell it's not a human.

The post stats:

🙃 85,000 profile followers!
😁 3,000+ likes on that post alone!
😮 Over 40 shares!

These are stats a human creator could only dream of.

The comment section is filled with what I hope is mostly idiots or bots commending the "amazing artistic craft work." I’d say 9 out of 10 comments praise the work, while the 1 in 10 — likely actual human commenters — are calling it out as AI slop. And that 10% are certainly getting piled on by bots and idiots claiming "it’s not AI." (It absolutely is).

What makes it worse is that this profile makes no effort to disclaim that they are using AI. It’s deliberate deception that they are actively trying to pull the wool over people's eyes.

It’s bloody annoying seeing a profile created about a year ago grow so big, so fast, whilst real, human creators are sweating their balls off right now just hoping to get a single like, a comment, a subscriber. Real creators aren’t milking the wins like this fake profile is.

And speaking of milking it — yes, the AI profile is likely monetised due to the sheer volume of likes, follows, views, and interactions, gaming the algorithm at the expense of real human creators.

It’s an AI clown world, and it’s insulting to anyone who actually creates for a living.

The verdict is clear. People are sick of AI slop. People don’t want it. They want real people dealing with real people.

Now, I’m not completely anti-AI. I do believe it has its place and its uses, particularly for delegation or disability assistance, to name a couple. But as I said, the room is clear on what people actually think of AI.

The people want real. Not fake.

This post written by a human using Alt + 0151 = EM — Dash
(Image ironically made using AI)

06/06/2026

D-Day: Remembering the Cost of Freedom 🪖

June 6th marks 82 years since the Allied forces landed on the beaches of Normandy — a defining moment of sacrifice during the Second World War.

Today, we remember the grandfathers, the soldiers, and those who never got the chance to grow old. We also remember the unique bonds forged in that chaos, including the military working dogs and para-dogs who dropped into Normandy to sniff out explosives and protect their units. They all faced the unimaginable horrors together.

There is a profound difference between true freedom and merely a "captive peace." Any nation can have a quiet life if they always surrender their sovereignty, always bow to pressure, and willingly hand over their rights.

True honor to those who went before means understanding that the absence of war does not automatically mean all is well. Tyranny doesn't always show up as a foreign military on a beach; it can creep into the quiet spaces through policy and stealth laws where people stop standing up for what is right.

Today, we remember the goal then, and the goal now, is freedom — which should always include, but not exclusively, ‘speech, land, ownership, and the right to live our lives without tyranny’.

Thank you to the fore-fathers who stood their ground so we could enjoy a moment of freedom again.

28/05/2026

Well, that UK heatwave was brutal, wasn’t it? 🥵

We went from freezing nights in jumpers to the blazing fires of Mount Doom in less than 24 hours.
Anything over 20°C in the UK is "cold shower" territory.
30°C is an end-of-days scenario.

As a self-employed business owner, I got hit unexpectedly by the wall of heat and had to act quickly. Attempting to fight the heat was a bad idea, so I chose to dial everything right down.

I paused the web dev work. I turned off my 3 glaring monitors radiating heat, dropped to 10% capacity for essential client support, and even paused my workouts.

Rest is a workout too. Sometimes a strategic time-out is exactly what leads to better gains.
"Luxury" is relative when you regularly work 80 hours a week just to get paid for 10 — but I’d still take it over a rigid, 7-to-7 grind in a sweat-soaked office any day. It’s all about lifestyle benefits.

(Read the full breakdown of how I'm planning for the rest of summer on the blog — link in comments!)

We live in a world — especially in tech, web design, and digital media — that moves lightning fast. If you can’t adapt to a sudden shift in your environment — be that tech or weather — you get left behind.
Or burnt to a crisp.

As Bruce Lee would say,
"Be water."

Three days later, the temperatures have stabilized.
The result? Energy refreshed, WordPress updates pushed live, and a stellar workout checked off last night.

By dynamically adjusting to the rules of nature instead of stubbornly sticking to a rigid routine, I came out the other side healthy and unscathed.

Don't grind yourself into burnout just to follow a rigid calendar.
Work has to be timetabled to reality, not man-made rules.

Put your health first, adapt to the situation at hand, and the gains will follow.

(Read the full breakdown of how I'm planning for the rest of summer on the blog — link in comments!)

Disclaimer: This post was writen by a human — Not AI

13/05/2026

Have you ever seen a frog jump with a bow and arrow? Well, you have now. 🐸🏹

Apparently, it’s Frog Jumping Day. "What on the pond is that?" I hear you ask.

It’s a nod to a Mark Twain story about a champion jumping frog that lost a big bet because it was secretly fed buckshot — making the poor thing too heavy to move. Tragic.

So, let's shift this to web design.

As a business, you need a website that leaps above the competition and encourages customers to jump through your sales funnel. A frog is in the air for less than 2 seconds and coincidentally, a website has about 2 seconds to strike the right impression before a customer bounces.

If your site is weighed down by "buckshot" (slow code and cookie-cutter design), you’re losing to your higher-jumping competitors.

At Archer Web Design, we make sure your site is lean, sharp, and hits the mark instantly. We build websites that look great and actually convert—that’s what we do best. 🎯

Is your website a champion leaper, or is it full of buckshot?
Let’s chat.

13/05/2026

Hi,
A quick get to know us post —

We build websites and have worked with a range of clients across the UK and USA — everything from complex eCommerce builds to full website re-designs.

Our preference is the design side of things.
We like to create websites that standout from the usual cookie-cutter templates.

The goal is to give your business a better chance of converting customers with a solid first impression, rather than an "eye roll" reaction that leads to your customers bouncing (leaving) your website.

Every job is different and there are almost infinite possibilities (we build using WordPress and it's basically a sandbox environment), so the best way we can help is through a quick, free consultation by email or via a quick video chat.

That way we can find out who you are, what you actually require, and exactly how we can help you get there.

Drop us a message if you'd like to chat! Or reach out at Archerwebdesign.co.uk 🎯

Archer Web Design

13/08/2026

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Friday	10am - 12pm