16/10/2026
Google Ads is giving advertisers more control over where their budget goes👀
Two new features, Channel Prioritisation and Budget Allocation, are rolling out globally across Search, Shopping, Performance Max and Demand Gen campaigns.
The idea? More control over how your spend is distributed, without having to switch off other networks completely or leave the decision to automation.
The rollout is still underway, so keep an eye out for this change appearing in your account. Need someone to take a look at your Google Ads account for you? We can help👋
https://yellowboxmarketing.co.uk/master-your-ad-spend-with-googles-new-update/