Total Results Ltd

Total Results Ltd www.totalresults.co.uk http://www.totalresults.co.uk Total Results are a one stop website design and development company based in County Durham.

Website Designs That Transform Visitors Into Customers
Your Website Is Ready to Work for You—All You Need to Do Is Unlock It
We design websites that don’t just look stunning—they work flawlessly to elevate your business.

Website problems don’t usually come with warning lightsIf your contact form stops working, somebody will eventually noti...
14/10/2026

Website problems don’t usually come with warning lights
If your contact form stops working, somebody will eventually notice.
The more difficult problems are the ones where everything appears to be working perfectly well because the pages load and ther menu works. The telephone number is there. So nothing looks obviously wrong.
In spite of that, the site may be losing enquiries because the main message is vague, there isn’t enough evidence, the wording sounds like every competitor, or your visitor is being asked to work too hard to find what they need.
It’s the combination of all these things that matters.
I prefer to look at a website in its entirety rather than judging it by individual pages.
A visitor doesn’t think, “The homepage was quite good but I’ll award the About page six out of ten.”
They form an impression of the business and decide whether or not to get in touch.

09/10/2026

Not every small business needs an expensive website
I’ve designed websites for small businesses for a long time, and I still don’t believe every one of them needs to spend thousands and thousands of pounds on a new site.
Some businesses certainly need something substantial. Others don’t.
A local tradesman with a straightforward service has very different requirements from a business selling nationally, taking bookings online or handling hundreds of products.
The website should fit the job.
What bothers me is when complication is presented as though it automatically means quality. More pages, more features and more clever effects add cost without adding much value.
I would much rather see a straightforward website doing a good job of generating enquiries than an expensive one that looks impressive but leaves visitors wondering what to do next.
Websites are business tools and they don’t get extra points for being complicated.

It’s Friday and still no enquiries through your website? Let’s look at why.You have a website, but it's useless if nobod...
09/10/2026

It’s Friday and still no enquiries through your website? Let’s look at why.

You have a website, but it's useless if nobody uses it to contact you.
If people aren’t finding it, or they’re visiting without getting in touch, it can be hard to know what to change. That’s where my free report through the Total Results’ Enquiry Engine can help.
Just complete a short form, and I’ll spend part of my weekend working on your report. It’s designed to help you improve your SEO.
And for the three people out there who still haven’t come across that term, it means helping your website appear more prominently on Google and other search engines, without paying for advertising.
Getting found is only part of the picture. Giving visitors a reason to contact you matters too. Your report will give you useful insight into what could be holding your website back, with practical suggestions and easy-to-follow steps to improve it.
No technical jargon. Just a clearer idea of what to tackle first and why.
A clear path to getting more customers.
It’s free, with no obligation, and I guarantee there’ll be no spam from me. I’ll only use your email address to send you the report.
So, before you finish for the weekend, give your website a little attention. Complete the short form on the Total Results website, and I’ll take care of the report.

07/10/2026

Business owners often know too much about their own websites
This sounds like a strange criticism, but familiarity can make it very difficult to judge your own website.
You already know what the business does because you understand the services, the terminology and the difference between one thing and another. You know where everything is because you have probably looked at the site hundreds of times.
A new visitor, by definition, has none of that background.
Something that seems obvious to you may not be obvious to them.
So, how do you assess your homepage? Try to forget what you already know about the business and look only at what is actually on the screen.
Does it make sense to someone arriving cold?
That’s harder than it sounds, so take a couple of minutes and have a good look.
When you have lived with a website for years, your brain has a habit of filling in the bits that aren’t really there.

02/10/2026

Ranking first on Google is only part of the job
Getting onto page one of Google can be difficult, and getting near the top can be harder still, so I’m certainly not going to pretend rankings don’t matter, because they do.
But ranking above your competitors does not guarantee that the customer will choose you.
Once they click through to the website, the job changes. Google has done its bit. Now your website has to do the persuading.
If the business below you explains the service better, shows stronger evidence, feels more trustworthy or simply makes it easier to enquire, then your higher ranking may not count for very much.
This is one of the reasons I don’t like SEO being discussed purely in terms of positions and traffic. They are useful measures without being the end result.
Getting found is important, being chosen is more important.

Traffic is encouraging. Impressions are interesting. A beautifully designed website is certainly nice to have.But enquir...
02/10/2026

Traffic is encouraging. Impressions are interesting. A beautifully designed website is certainly nice to have.

But enquiries are what move a business forward.

The Enquiry Engine examines whether your website is giving the right people enough reason—and enough confidence—to contact you.

Your free Enquiry Potential Snapshot will highlight the most important opportunities and give you a clearer idea of what deserves attention first.

Because an attractive website makes a good impression.

An attractive website that generates business is considerably more useful.

https://www.totalresults.co.uk/enquiry-engine/

30/09/2026

A website can look perfectly respectable and still be poor for business
Some of the weakest websites I come across don’t look weak at all. They may have a decent colour scheme, good photographs and a clean modern layout. Nothing is obviously broken and, at first glance, everything seems perfectly respectable.
The problem is that after looking at the homepage I’m still not sure why I should choose that business rather than one of the three others I’ve just opened in separate tabs.
That is a much more serious problem than an old-fashioned font or a colour I don’t particularly like.
An obviously dated website usually gets noticed by the owner because they know it needs attention. A respectable-looking website can be left alone for years because everyone assumes it is doing its job.
Looking professional matters, of course, but it is only the starting point. The website still has to explain the business properly, give people confidence and make it easier for them to take the next step.
A nice-looking website is good, but a useful one is better.

Making an enquiry should not feel like applying for planning permission.Long forms, confusing choices, hidden contact de...
30/09/2026

Making an enquiry should not feel like applying for planning permission.

Long forms, confusing choices, hidden contact details and unexplained next steps all give potential customers another opportunity to change their minds.

A better enquiry journey is clear, reassuring and easy to complete.

The Enquiry Engine examines that journey—from the visitor’s first impression to the moment they decide whether to contact you.

If your website is making prospective customers jump through hoops, we’ll help identify where those hoops are hiding.

https://www.totalresults.co.uk/enquiry-engine/

When Total Results was incorporated on 6 December 2005, websites were viewed mainly on desktop computers, social media w...
28/09/2026

When Total Results was incorporated on 6 December 2005, websites were viewed mainly on desktop computers, social media was in its infancy and a “responsive website” sounded like one that replied to emails.

Twenty-one years later, the technology is different—but the commercial question remains the same:

Is your website helping the business grow?

Our approaching 21st birthday is a useful reminder that good website design is not about chasing every new fashion. It is about combining proven principles with the way customers behave today.

That thinking sits behind the Enquiry Engine:

https://www.totalresults.co.uk/enquiry-engine/

25/09/2026

“Professional service” doesn’t tell me very much
I’ve lost count of how many websites describe the business as professional, reliable, friendly and competitively priced. Sounds familiar?
The problem is that their competitors are saying exactly the same thing.
If I removed the company name and logo from the page, could I tell which business the words belonged to? On many websites, probably not.
That is where more specific information becomes much more useful.
How long have you been doing the work? What sort of customers do you deal with? Is there something unusual about the way you work? What do previous customers actually say about you? Is there evidence that supports your claims?
“Professional” is easy to write.
Showing me why you are professional takes a little more effort, and it is far more convincing.

Address

Stanley
DH98EB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441207283809

Website

Alerts

Be the first to know and let us send you an email when Total Results Ltd posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category