hue - brand design digital

29/10/2026

Great creativity starts with a single idea. The challenge is seeing just how far you can take it.

For the Fearless Creative competition, we’re challenging the next generation of creatives to think differently, explore possibilities and turn one big idea into a range of creative executions.

Because one idea can become something far bigger than you first imagined.

Think fearlessly. Create differently.

27/10/2026

Stop trying to appeal to everyone.

If your brand is designed to appeal to everyone, there's a good chance it doesn't mean much to anyone.

Strong brands know who they're for.
And they're comfortable not being for everyone else.
That's not exclusion.
That's clarity.

23/10/2026

Are you looking at things differently?

We sat down with hue Founder and Creative Director Mark Buttress to find out what’s caught his attention, what businesses could be doing differently and what’s inspiring his thinking right now.

His view? Spend less time looking at what your competitors are doing and more time looking at what makes you different.

Because sometimes, a fresh perspective is all it takes to see a whole new possibility.

22/10/2026

Problem > Idea > Ex*****on.

Weekly offers give people a reason to visit, but how do you make them stand out?

For Paten & Co, we created photography, video and social posts, alongside posters, table talkers and outdoor banners, bringing the weekly offers to life across digital and physical touchpoints.

It's about more than sharing an offer. It's about creating a consistent, engaging experience wherever people see it.

20/10/2026

Creativity needs constraints.
No brief.
No deadline.
No budget.
No audience.
No problem.

Actually...
Big problem!

Constraints aren't necessarily the enemy of creativity.
Sometimes they're what give an idea somewhere to go.

16/10/2026

The bit you don't see.

15/10/2026

Same idea. Different expression.

10/10/2026

09/10/2026

What are you looking at?

Sometimes inspiration isn't another design agency.

It might be architecture.
Film.
Packaging.
A shop window.
A road sign.
A conversation.
A strange object you've never noticed before.

You just need to look.

08/10/2026

Here's what happened when we took a simple brief for a food-waste charity and pushed it beyond the original idea.

For Second Helpings, we didn't just create an identity. We looked at how the brand could live, breathe and connect with people across everything it does.

From strategy and identity to messaging, photography, film, clothing, signage, digital and more, one idea became a whole new way of seeing the brand.

One idea. Many possibilities.