Be Smart Design

21/08/2026

Our favourite recent rebrand? Kinaxia Logistics Limited 💚

And one of the best bits? Spotting the new livery out on the motorway and thinking, 'we designed that!' 🚛

Here’s a little look at the new brand.

Have you spotted one of the new Kinaxia trucks out and about yet? 👀

09/07/2026

We have a soft spot for industries that don't always get the spotlight.

Manufacturing. Engineering. Logistics. Utilities. Construction.

The sectors that keep everything moving.

Because when everyone looks and sounds the same, creativity has the biggest impact.

Making the overlooked impossible to ignore.

07/07/2026

Thinking about selling your business?

Maybe not today, maybe not tomorrow, but sometime in the next few years.

Whether you’re dreaming of early retirement, a new venture, or just some long-overdue beach time (jealous!), there’s one thing that needs to be in tip-top shape before you list your business for sale: Your brand.

Read more below...

Thinking of selling your business? Make sure your brand is strong, consistent, and scalable to attract serious buyers.

28/06/2026

Birthday shout-out to our founder and Managing Director, Philippa.

She sets the standard, backs the team, and keeps Be Smart moving forward with clarity, care, and a lot of determination.

Have a brilliant birthday, and a well deserved week off Philippa.

25/06/2026

Are you making sure your design is still hot? ... but maybe not as hot as this heatwave! 🥵

Because unlike this scorching weather, a good brand should never drop in temperature 🔥

A strong brand keeps working for you year after year, helping you stand out, stay memorable and connect with your audience.

If your brand is looking a little less sizzle and a little more drizzle, we should probably talk.

23/06/2026

Join us as we embark on a captivating colourful journey through the enchanting universe of magenta, the mesmerising hue that has stolen the hearts of all of us here at Be Smart.

Read below...

Join us as we embark on a captivating colourful journey through the enchanting universe of magenta, the mesmerising hue that has stolen the hearts of all of us here at Be Smart. Magenta's vibrant, bold, and awe-inspiring charisma is the very reason we chose it as the core of our brand identity, elic...

18/06/2026

One thing we wish clients knew before starting a project?

The best design projects don't start with design.

They start with a clear brief, solid brand guidelines and a shared understanding of the goal.

Give us that foundation and we can spend less time guessing, less time revising and more time creating something that works.

Because great design starts long before the first concept appears on screen.

16/06/2026

Åben Group (Åben like bourbon!) approached us after a recommendation from Tommies Childcare.

They wanted a Scandinavian feel to the website that incorporated ‘Hygge’ a Danish lifestyle concept.

They had a group of companies they wanted to combine on one site with a simple navigation between all three companies.

The three companies offer different services; Åben Living offers beautifully designed shared homes for young professionals, Åben Interiors offers interior design services and Åben Projects offers property development to transform a vision into reality.

11/06/2026

Rebrands are tricky. When they work, they can breathe new life into a business, signal growth, and make people fall in love with a brand all over again.

But when they go wrong, they can be expensive, embarrassing, and, worst of all, they can seriously alienate the people who actually liked you already.

Let’s take a wander through some infamous rebranding failures and unpack what went wrong, and more importantly, what your business can learn from them and apply to your own branding.

Read below...

https://besmartdesign.co.uk/when-strong-brands-rebrand-and-it-goes-wrong/

Rebranding gone wrong? We’re looking at infamous fails, why they flopped, and how your business can learn from them to get it right!

26/05/2026

Staffordshire Police asked us to help tackle dangerous driving behaviours linked to 42 fatalities in a single year.

We created the 'Look Again' campaign... a bold, multi-channel message designed to make drivers pause and rethink their actions behind the wheel.

From bus ads and posters to social media and petrol pump nozzles, each format demanded a different approach: big, bold impact for fast-moving environments, richer storytelling online, and stripped-back clarity for tighter spaces.

We supported it with flexible brand guidelines to keep everything consistent across every touchpoint.

Same message. Different formats. One clear goal... to get people to look again before it’s too late.