OutserveWeb

20/06/2026

Most food brand founders know their product better than their margins.

That’s the problem.

I’m speaking at Bread & Jam Bread & Jam Festival this July, running an FMCG Masterclass on using AI and systems to scale your food brand.

If the numbers, cash flow and systems always feel one step behind, this one is for you.

No jargon. No scary tech. Just practical stuff you can actually use.

14th-15th July | BDC London

Coming along? Drop me a DM and let’s connect while we’re there.

18/01/2026

Really looking forward to being part of Bread & Jam InvestFest 2026 on Wednesday 21 January at Shoreditch Exchange, London.

InvestFest brings together founders who’ve been through successful fundraising journeys alongside the investors who backed them for a full day of honest conversations, pitching, and valuable connections.

I’m looking forward to sharing a few insights from my own journey and, just as importantly, spending time with such a strong community of FMCG founders.

If you’re planning to attend, you can use SPEAKERPAL for 20% off tickets.

09/12/2025

Talking with my amazing partner A2X, we’re clearing up a big ecommerce accounting misconception 👇

Advertising and marketing costs are NOT COGS.
👉 Amazon PPC + promo spend = expenses
👉 Coupons and discounts don’t go in COGS either — they reduce your sale price, not your cost

Clean COGS = accurate margins.
It’s exactly what we help ecommerce businesses get right at Outserve.

04/12/2025

Ecommerce COGS Explained: A Complete Guide to Cost Flow Methods

Struggling with ecommerce COGS? Discover the best valuation method for your business and learn how Outserve + A2X automate accurate COGS and reporting.