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Freestyle Web Design

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Freestyle Web Design

Helping businesses raise their game on the web. Website design company based in Southampton. Being online has never been more important. Are you next?

Our websites deliver over 10,000 enquiries to our clients each month. We are the Southampton based designers that champion simple, user-driven experiences that make reaching out to your business a no-brainer. We’ve helped hundreds of businesses unlock and nurture the growth they’re destined for.

21/08/2026

For 20 years, "search marketing" meant one thing: rank on Google organically, and run some PPC, done.

Not anymore.

PPC (Pay-Per-Click) is still the fastest way to show up exactly when someone's ready to buy. You bid, you show up, you pay per click. Precise, measurable, immediate.

GEO (Generative Engine Optimisation) is the new frontier - optimising so AI tools like ChatGPT, Perplexity, and Gemini actually cite and recommend your brand when someone asks a question instead of typing a search query.

Here's the shift: people aren't just "Googling" anymore. They're asking AI assistants for recommendations - and if your brand isn't structured to be understood, quoted, and trusted by those models, you're invisible in a whole new channel.

The brands winning in 2026 aren't choosing one lane. They're ranking organically, running paid for immediate demand, and building the authority AI models trust enough to cite.

Need to raise your brand and win more business? That's where Freestyle comes in. Our search marketing team will ensure your business is found, while our web developers ensure prospective customers turn into genuine leads. Contact us for a chat about your search marketing goals.

24/07/2026

An award-winning, independent financier to businesses and high-net-worth individuals, Liberty Finance supports ambition in a way many big banks won't.

When they googled "Web Design Hampshire" last year, it was the start of their journey toward fresh branding and a new website.

With a custom finance calculator, bespoke vehicle listing and supercharged SEO from the get-go, the new site is now out in the world.

Check it out here 👇

https://libertyfinance.co.uk/

17/07/2026

It's grillin' season... ☀️

We took advantage of the sun to have our Freestyle Summer BBQ.

Beautiful burgers, sumptuous steaks, and cracking chicken kebabs by Lottie (go and check out her out on Instagram...)

After a few garden games, the desserts and cocktails went down especially easily.

Here are a few pictures from our afternoon outside of the office (although we slightly missed the air con...)

03/07/2026

A leading semiconductor foundry owned by the Ministry of Defence, Octric, has shipped 1.5+ billion devices worldwide. Those products are advanced chips that are trusted in the most demanding applications that cover space, satellites and defence.

Their website wasn't telling the right story of the business today, and where it's intending to go. We were tasked to change that.

Built on Webflow, a change from our usual WordPress, we relished the opportunity and created a bold, visually led digital experience that aligns Octric's website with the technology they produce.

Crucially, it's fitted with robust security measures to minimise any cyber risk for a company with global ops.

Go and see the site here: https://www.octric.com/

26/06/2026

Has anyone noticed it's a bit of a hot one? 🔥🌡️

It's been a pretty busy few months for our team, and (especially on a day like today ☀️) we thought it was about time we celebrated.

Some big projects have recently gone out into the world, and there are a few equally big ones taking shape as we speak.

But at lunch time today, Jack, Reece, Sam, Steve and Aiden briefly downed tools and only had eyes for one thing: Figurati's tasty Italian grub and an ice-cold birra. 📸

19/06/2026

Q5D: pioneers in robotic manufacturing, printing wiring looms straight onto your product to streamline production, cut costs, and enable smarter, more efficient design.

We've just launched their new website: a careful blend of engineering excellence and the people behind the products.

From our first chat we were keen to get going, and now it's live, pairing their robotics with the humans who run them.

Take a look 👇
https://q5d.com/

04/06/2026

Google Marketing Live 2026 was held a few weeks ago, and the changes announced are set to reshape how search works!

Here's what you need to know:

🔍 Search is no longer a list of websites.
AI Overviews can now summarise, compare and answer questions directly within Google. That could mean fewer direct website clicks, but it also creates new opportunities for brands to be featured in those AI-generated answers.

🎯 Keywords alone aren't enough anymore.
Google is getting better at understanding user intent through context and behaviour, not just matching search terms. High-quality content and a well-structured website are becoming even more important.

🏆 Brand authority matters more than ever.
Google's AI is more likely to surface brands it recognises as credible, trusted and relevant. Consistently building your reputation online is becoming a key part of being found.

There's a lot more information to digest, but that's exactly what we're here for. We stay on top of the latest developments so our clients can focus on running their businesses.

Want to know what these changes mean for your business specifically? Drop us a message or arrange a call.

https://freestyle.digital/

22/05/2026

Touting the UK's only purpose-built pool for swimming lessons, and over 50 years refining their independent curriculum, Shirley Swimming Pool has taught tens of thousands of people how to swim. 🏊

Just down the road from us, the team at the pool approached Freestyle to help modernise their online presence with a full brand refresh and a completely redesigned website.

As a long-established, family-run swimming pool at the heart of the local community, it was important that the new website reflected the welcoming and inclusive nature of the business, while also making it far easier for visitors to access key information online.

A key focus of the project was improving the overall user experience. We restructured the site navigation, simplified content layouts, and created clear calls to action throughout the website to make bookings and enquiries faster and more intuitive for users of all ages.

The new platform makes it easier to update course information, manage bookings, track enquiries, and keep content fresh without relying on external support.

The result is a modern, scalable website that not only supports the business operationally, but also better serves the local community that uses it every day.

Dive into the deep end and take a look for yourself 👇

https://www.shirleyswimmingpool.co.uk/

15/05/2026

Another trip to Brighton for Steve at the end of April 📍🌊

BrightonSEO gives attendees the latest and greatest news on initiatives in the industry, tips and tricks, and helps us keep on top of the (constantly) changing game of SEO.

The more we know, the better we can keep our clients ranking higher, and keep SEO campaigns as efficient and cost-effective as possible.

This year, the conversations were dominated by AI: how people are using ChatGPT, Gemini and Google's AI Overviews to find businesses, and what that means for how we get our own clients seen.

A note from Steve -
"The main headline for us was that we don't have to throw out what we've been doing and start again. The majority of the AI visibility approach is just SEO best practice with a couple of extra steps, which slots nicely into what we already do."

Here's a snap from outside the Brighton Centre. 📸

08/05/2026

Fortis Vision transform spaces which, in turn, transform local communities. A growing team with plenty of work under their belt, we were tasked to create a modern website that shone a (deserved) light on their work.

Powerful brand colours and plenty of imagery, the new site is bold and built to hold attention. Optimised to SEO best practice, and fully responsive, the site is built to impress today and last long into the future.

Check it out here 👇

https://www.fortisvision.com/

Address

Mountbatten House, 1 Grosvenor Square
Southampton
SO152JU

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.freestyle.digital/

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