Bootlace Creative

Bootlace Creative Welcome to the bootlace creative page Company Overview

bootlace creative was set up to help drive sales for our clients.

We focus on understanding our client's brand, proposition, personality and target market and creating effective communication collateral that works. We take a strategic approach to everything we do a always seek to gain ROI for our clients and to add to their bottom line. We do brand strategy, brand repositioning, brand design and always seek to build equity in a brand. Strong brands leverage sale

s by being the brand customers want. We produce marketing material across all media channels from brochures, direct mail, advertising to emarketing, web design and social media. We also offer concise, articulate and engaging copywriting and, through our partners, fabulous creative photography and video. Wherever possible we monitor response to ensure effective communication. We are always available for a coffee and a chat and are happy to share our opinions and expertise, give us a call on 01475 529412

21/01/2024

Good day today in men’s and women’s WC ski slalom races for skis. Linus Strasser first in Kitzbul and Zrinka Ltujic second in Jasna.

Great article in today's MW. Total reflects both my experience and the essence of what clients are saying.
09/04/2019

Great article in today's MW. Total reflects both my experience and the essence of what clients are saying.

New research further highlights the risks brands face as a result of over-targeting, with negative feelings towards advertising all stemming from precision marketing rather than brand building activities.

It would appear that customer satisfaction surveys do not necessary yield the information marketers are after. This from...
09/10/2018

It would appear that customer satisfaction surveys do not necessary yield the information marketers are after. This from an article in Marketing Week:

The (Survey) results do not actually reflect the true situation. This is because most of the survey tools being used to measure customer happiness are simplistic numerical ratings that not only do not provide particularly valuable insights. They are also masking unhappy customers.

In fact, the surveys most commonly used by companies around the world, where customers are asked to rate a firm’s performance on a scale between zero and 10, are frequently mislabelling customers as ‘satisfied’ or ‘loyal’. Our research at the University of Cambridge has found that up to 42% of the supposedly satisfied customers who have given a rating between seven and 10 are unhappy with one or more aspects of the company’s products or services, and may already be considering changing their allegiance to the competition.

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter See more of the Marketoonist here

We love this article about brand purpose. Are Brand Manager's days really numbered though? Let us know your thoughts.
18/09/2018

We love this article about brand purpose. Are Brand Manager's days really numbered though? Let us know your thoughts.

One of my first memories is sitting on my father’s shoulders at a 1973 Vietnam protest in Holland. As my Mom tells the story, my angelic blonde

A great article on the importance of brand positioning from Marketing Week. Brave and successful decision by Jebel. Alth...
12/09/2018

A great article on the importance of brand positioning from Marketing Week. Brave and successful decision by Jebel. Although, I must admit we are not too keen on the new label design.

Jubel has just secured a listing with Sainsbury’s but co-founder Jesse Wilson says it wouldn’t have happened had the brand not undertaken a radical redesign just months after launching.

We love the rebrand of John Lewis and Waitrose. Inspired by the history and culture of John Lewis but a clean and modern...
06/09/2018

We love the rebrand of John Lewis and Waitrose. Inspired by the history and culture of John Lewis but a clean and modern interpretation. This shows how a rebrand can make a brand more relevant, endorse the brand structure, restate brand values and inspire staff and customers alike while retaining the equity already built in the brand family. If you are considering a rebrand call us at Bootlace.

The two high-street retail chains, alongside their parent company John Lewis Partnership, have a new, unified identity, which looks to link up all three brands coherently and emphasise how employees have a stake in the company.

We love the new Aldi logo, clean and modern with a bit shape to it.
10/03/2017

We love the new Aldi logo, clean and modern with a bit shape to it.

Aldi, the German discount supermarket that has reshaped the UK grocery industry in recent years, has unveiled a refreshed logo.

Address

Skelmorlie
PA175AB

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Alerts

Be the first to know and let us send you an email when Bootlace Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share