Bootlace Creative

21/01/2024

Good day today in men’s and women’s WC ski slalom races for skis. Linus Strasser first in Kitzbul and Zrinka Ltujic second in Jasna.

09/04/2019

Great article in today's MW. Total reflects both my experience and the essence of what clients are saying.

New research further highlights the risks brands face as a result of over-targeting, with negative feelings towards advertising all stemming from precision marketing rather than brand building activities.

09/10/2018

It would appear that customer satisfaction surveys do not necessary yield the information marketers are after. This from an article in Marketing Week:

The (Survey) results do not actually reflect the true situation. This is because most of the survey tools being used to measure customer happiness are simplistic numerical ratings that not only do not provide particularly valuable insights. They are also masking unhappy customers.

In fact, the surveys most commonly used by companies around the world, where customers are asked to rate a firm’s performance on a scale between zero and 10, are frequently mislabelling customers as ‘satisfied’ or ‘loyal’. Our research at the University of Cambridge has found that up to 42% of the supposedly satisfied customers who have given a rating between seven and 10 are unhappy with one or more aspects of the company’s products or services, and may already be considering changing their allegiance to the competition.

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter See more of the Marketoonist here

18/09/2018

We love this article about brand purpose. Are Brand Manager's days really numbered though? Let us know your thoughts.

One of my first memories is sitting on my father’s shoulders at a 1973 Vietnam protest in Holland. As my Mom tells the story, my angelic blonde

12/09/2018

A great article on the importance of brand positioning from Marketing Week. Brave and successful decision by Jebel. Although, I must admit we are not too keen on the new label design.

Jubel has just secured a listing with Sainsbury’s but co-founder Jesse Wilson says it wouldn’t have happened had the brand not undertaken a radical redesign just months after launching.

06/09/2018

We love the rebrand of John Lewis and Waitrose. Inspired by the history and culture of John Lewis but a clean and modern interpretation. This shows how a rebrand can make a brand more relevant, endorse the brand structure, restate brand values and inspire staff and customers alike while retaining the equity already built in the brand family. If you are considering a rebrand call us at Bootlace.

The two high-street retail chains, alongside their parent company John Lewis Partnership, have a new, unified identity, which looks to link up all three brands coherently and emphasise how employees have a stake in the company.

10/03/2017

We love the new Aldi logo, clean and modern with a bit shape to it.

Aldi, the German discount supermarket that has reshaped the UK grocery industry in recent years, has unveiled a refreshed logo.