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The SEO Works

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The SEO Works

We are The Digital Growth Experts. We help leading brands realise their online potential with award-winning SEO, PPC, Social & Web.

The SEO Works are an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s. We have worked for more than a decade with one key goal in mind - to get businesses more customers online. We pride ourselves on our ability to deliver real, measurable results for businesses - no vanity metrics, no jargon. Our expert team of content pros, web techies

and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity. We truly are the digital growth experts. With a raft of national and international awards for our work, we’re a safe pair of hands. We want to build long-term partnerships and provide businesses with a solution that’s going to provide a tangible return - to us, nothing else can be called success. SEO Agency of the Year - UK Digital Growth Awards

04/09/2026

He’s done it again! Keiran is August's employee of the month. Here’s why he was so deserving 🤩

Kieran, our Senior SEO Account Manager and technical SEO specialist, is a major team player and has made a big splash since his return to the agency last year!

This week, we recognised him for:

🎉 Being a great project lead

🎉 Taking everything in his stride

🎉 Making a potentially challenging project a breeze to work on

🎉 Working extremely fast

Congratulations on your second win this year, Keiran, that’s an amazing achievement! 🥳

01/09/2026

You think SEO is worth it... but how can you convince the boardroom? Here's a (proper) way to assess the impact of organic search 👇

You think SEO is working for you, but when someone asks for proof and you go looking for a number to hand them, you struggle.

This isn’t because SEO fails to pay back; it’s that the figures you have only tell half the story.

In our latest blog, Ben takes you through the model you need to accurately calculate the ROI it provides your business.

He explores how these three key factors all contribute to his model:

💷 Cost - Making sure the figure encapsulates all retainer or in-house salaries, content production, developer time, tooling and platform costs.

📈 Revenue - Always looking at the lifetime value of a customer, rather than just the first purchase of average deal value.

⏰ Time - Rather than locking yourself into a rigid monthly target or promising a static annual figure, model a realistic time range for when cumulative return overtakes cumulative cost.

Looking at these factors will help you determine a more accurate ROI on your SEO campaign, so you can show your finance team that it is worth it!

Click here to access the full ROI model: https://www.seoworks.co.uk/is-seo-worth-it/

28/08/2026

Our biggest charity fundraiser of the year is right around the corner! 🤩 These are the key details 👇

We are pleased to announce that the team are undertaking a special challenge this September in aid of our charity partners.

For over a year now, we have been supporting The Archer Project on their mission to aid those experiencing homelessness in Sheffield, and Weston Park Cancer Charity to support those living with or recovering from cancer.

On Wednesday, September 9th, we will be walking 10 miles to help raise funds for these very important charities.

Please support our challenge by donating what you can. Every pound helps them make a difference: https://www.justgiving.com/crowdfunding/theseo-works

Thank you 💚

24/08/2026

Our visibility-driven GEO strategy helped this coffee brand see excellent results from AI referrals ☕ This is how we brewed it…👇

A leading coffee brand approached us with a clear objective: to increase their visibility in LLMs such as ChatGPT.

And although GEO was still an emerging practice at the time, we were already leading the way in our approach! Our team developed a GEO strategy that included:

✔️ Content auditing and intent-mapping - this resulted in the restructuring of category and informational pages so AI crawlers could lift and cite content.

✔️ Strengthening E-E-A-T signals - by highlighting expertise and experience in the website copy, we helped AI understand that the website is an authority in the coffee sector.

✔️ Building a brand entity - we helped them expand visibility and increase brand mentions, so LLMs gained a better understanding of the client’s image across the web.

To measure the impact of these changes, we even developed custom tracking to isolate traffic from AI chatbots such as ChatGPT, Copilot, and Gemini - a much more difficult task then than it is now...

This allowed us to understand the true impact of our strategy - and it went way beyond just increasing visibility!

Within 12 months, the client had seen a massive 91% increase in engagement rate, which helped lead to a 36% increase in AI conversions and a huge 78% increase in sales from AI! 🙌

Congratulations to Liam for building such an excellent GEO campaign for our coffee client.

21/08/2026

This August we have six fab team members celebrating their work anniversaries! 🥳 Swipe to see who they are… 👉

We’d like to offer our congratulations to:

Jamie Capstick - 4 years
Jake Atmore - 3 years
Martin Black - 3 years
Evie Shutt - 3 years
Will Fernyhough - 1 year
Jack Ivison - 1 year

For celebrating another (or their first) year with us here at The SEO Works.

We’re so grateful to have you with us, and we’re excited to see what the next year will bring 🤩

18/08/2026

Ever wondered how you can test different parts of a Google Ads campaign without making permanent changes? You need the Google Ads experiment tools ⬇️

“There is no such thing as a bad or failed test” says Sana, our PPC Account Executive.

"Every test is extremely valuable because the purpose of a test is not only to show us what works, but also what does not, and this is often overlooked."

That’s why Sana has written a guide to three crucial tools within Google Experiments. They’re all available to help you test and learn different aspects of your campaigns, so you can identify what is genuinely driving better results (and what isn't), learn from them and adapt as performance changes.

She explores how:

✅ Custom Experiments for Search & Display allows you to test changes to an existing campaign in a controlled way

✅ Ad Variations is specifically designed for testing changes to ad copy across Search campaigns

✅ The Performance Max Uplift experiment feature is there to help you understand the incremental impact of upgrading to Performance Max

Be sure to read Sana’s blog today to learn more about how you can make these tools work for you across a variety of ad types ➡️ https://www.seoworks.co.uk/using-google-ads-experiment-tools/

17/08/2026

We’re so happy to welcome Rafael to The SEO Works! Here’s some more about our new team member 👇

Raf joins us today as our new Web Developer!

We asked him three fun facts about himself so we could get to know him better:

🎌 He'll be exploring Japan in March 2027

🎥 He loves drama movies

🤩 He's half Portuguese and half Brazilian

We’re so excited to welcome you to our award-winning Web team! We hope you have an excellent time here 🥳

14/08/2026

We've just launched our new Enhanced Maternity & Paternity Policy, and this change was a direct result of being Employee Owned! 🎉 Here's why...

Over a year ago, we became an Employee Owned Trust (EOT). This means exactly what it sounds like - that we became fully owned by our employees!

But it's not just about shared ownership, it's about growing with a shared voice and shared decision-making.

So to represent the team collective, we elected an Employee Voice Forum (EVF) of eight people - Ellie, Tom, Tom, Elliot, Alex, Luke, Natalie and Zak.

It's their job to listen to the thoughts and ideas of their team, share them with the committee, and champion them through to being actioned.

And that's exactly what happened with our maternity and paternity policy! It started as a conversation, and has resulted in fairer pay and leave for the team.

A true representation of the power of being employee owned.

We know the EVF has got so many ideas, and some are already in the pipeline... so watch this space for updates 👀

10/08/2026

Coming soon... 👀 Our CEO, Ben, recently joined Jordan Platten on the Agency Giants podcast! Here's what happened ⬇️

This incredibly popular podcast aims to delve into the minds of the world's top 1% agency owners.

Each episode features in-depth conversations with the owners to learn more about their success and gain insights from their journeys 🎙️ Answering questions like...

How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way?

Recently, Ben was invited to join Jordan, so he travelled down to London to record his episode.

He said, "We covered a lot of ground in a short space of time - from agency models to why a strong internal culture dictates your success, right through to the rapidly changing future of search.

It was a brilliant conversation and great to speak with someone who understands the sector!"

Ben’s episode will be live on all major podcast platforms in a few weeks, so watch this space...

07/08/2026

We’re excited to reveal that July’s employee of the month is 🥁🥁🥁 Will Fernyhough! Here’s why he won 👇

Will, one of our SEO Account Managers, has been with us less than a year, but in that time he’s made a big impression with the team and his clients 🤩

He is known for having candid and constructive conversations with clients to help improve workflows and speed up progress.

This July he won employee of the month as we recognised his:

🙌 Understanding and empathy

🙌 Openness and honesty

🙌 Composure and calmness

Congratulations on the win, Will - enjoy your prize! 🥳

Address

Fountain Precinct, Balm Green
Sheffield
S12JA

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 6pm

Website

https://www.seoworks.co.uk/

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