27/07/2026
One question...
When telecoms are just one of many products a company sells, are you really getting specialist advice?
I've worked in telecoms since 1988.
I've been a BT engineer, worked in corporate sales for major UK networks, and for nearly 19 years I've run an independent telecoms business.
Telecoms are all I do.
That means my advice isn't influenced by selling IT, photocopiers, energy, security or any other product.
It's simply about what's right for the customer.
In fact, today I did exactly that.
One client asked me about broadband. Rather than sell them one of my own services, I pointed them towards another provider because they could get a better deal buying direct.
Another customer wanted new iPhones. Instead of supplying the handsets, I suggested they buy them directly from Apple on 0% finance, then take the business SIMs from us.
Could I have made more money by selling them everything? Absolutely.
Did I? No.
Because I'd rather earn a customer for life than maximise one invoice.
After nearly 40 years in telecoms, I still believe the best advice is honest advice—even when it means telling a customer not to buy from you.
That's what being an independent specialist means to me.
