02/07/2025
Community is at the heart of Good Space – a network of co-working spaces based in residential areas across London, designed to bring freelancers closer to their neighbours.
93FT created a flexible brand, interior and digital identity that adapts to each space while staying recognisably Good Space.
We developed brand and interiors style guides to ensure consistency across all Good Space locations - defining typography, icons, photography styling, furniture, materials and more - while enabling the spaces to blend the Good Style aesthetics with the individuality of each neighbourhood. Our digital team designed and developed a new website for Good Space that reflects the experience of visiting the physical locations.
We also mapped the full customer journey, considering how members are welcomed, where they work, store belongings and connect with others, to create a seamless and thoughtful experience.