Peek & Poke

Peek & Poke We make white-label branded games for creative marketers who are ready to do something different.

Peek & Poke (previously Team Cooper) make online branded games to help brands, agencies and broadcasters engage their audiences.

Trade shows are full of well-designed stands.Most get a quick glance as people walk past. The ones people tend to rememb...
29/05/2026

Trade shows are full of well-designed stands.

Most get a quick glance as people walk past. The ones people tend to remember are usually the ones where something actually happened, where they took part in something or had a moment that broke up the pattern of the day.

That’s where branded games work well.

They give people a reason to stop and something easy to engage with. And from there, conversations with the team tend to happen more naturally.

It shifts the interaction from passive to active, which is often the thing that makes the experience stick afterwards.

Most digital attention is rented. You pay for visibility and hope it leads to a click, a visit, or maybe a few seconds o...
25/05/2026

Most digital attention is rented. You pay for visibility and hope it leads to a click, a visit, or maybe a few seconds of interest before someone moves on to the next thing.

Games work a bit differently.

Instead of interrupting people, they give them a reason to opt in.

When someone chooses to play, they’re making a small but meaningful decision to spend time with your brand. They’re not just skimming past it, they’re actively interacting with it.

And for that period of time, your brand stops being background noise. It becomes part of the experience itself.

That changes the quality of attention you’re working with quite a bit.

A lot of digital campaigns end up optimising for views or clicks.That’s partly because they’re easy to measure and easy ...
20/05/2026

A lot of digital campaigns end up optimising for views or clicks.

That’s partly because they’re easy to measure and easy to benchmark. But they don’t reveal much about what someone actually did once they arrived.

Branded game campaigns give you a different level of visibility.

Instead of stopping at the click, you can see how long people stayed, how long they played, and whether they came back again. It starts to build a clearer picture of how attention is being spent, not just whether it was captured.

Lead capture often appears at the wrong point in the interaction. A form just as someone arrives, and gated content that...
18/05/2026

Lead capture often appears at the wrong point in the interaction. A form just as someone arrives, and gated content that asks people to decide, upfront, if it’s worth it.

If someone has already chosen to spend time with your brand, the exchange feels different. The ask becomes a continuation of something they’re already enjoying, rather than an interruption.

That tends to show up in the quality and quantity of what you get back. It’s the same mechanic, just used at a better moment.

Branded games don’t just generate visibility, they create active participation.You can measure it clearly. How many peop...
14/05/2026

Branded games don’t just generate visibility, they create active participation.

You can measure it clearly. How many people chose to play, how long they stayed, how often they returned. For many brands, that kind of engagement is already meaningful.

But when there’s pressure to prove ROI, that’s only part of the story.

What matters more is what that engagement leads to. How it moves people along, what it contributes to, and how it shows up across the wider customer journey. That’s where it starts to become more than just a good experience.

We’ve explored that in more detail here: https://bit.ly/4d4KBJe

Most teams put a lot of energy into how their trade show stand performs on the day.Less attention tends to go to what ha...
12/05/2026

Most teams put a lot of energy into how their trade show stand performs on the day.

Less attention tends to go to what happens afterwards, but that’s often where the value really sits. When someone sees your name again and can immediately connect it to a specific moment.

That connection rarely comes from a well-designed stand alone. It usually comes from something more memorable. An interaction, a small experience, something they actively took part in.

It’s much easier to restart a conversation when there’s already something shared to come back to.

Branded games give people a reason to spend time with your brand, not just scroll past it.That changes the interaction. ...
08/05/2026

Branded games give people a reason to spend time with your brand, not just scroll past it.

That changes the interaction. You’re not interrupting to land a message, you’re offering something people can actively choose.

You tend to see it in how people engage. A bit more focus, a bit more intent, and usually longer than a quick glance.

When attention is the thing everyone’s competing for, that shift matters.

We wrote a bit more about why marketers are using branded games here. 👇

Strong brands aren’t created in one interaction.They’re built gradually, through a series of positive moments that accum...
05/05/2026

Strong brands aren’t created in one interaction.

They’re built gradually, through a series of positive moments that accumulate over time.

That’s what makes games such an interesting tool in a marketing mix. They naturally encourage repeat engagement. People come back to improve, explore, or simply enjoy the experience again. From a brand perspective, that repeat exposure isn’t forced, it’s chosen.

Not every trade show audience wants to be “sold to.”In fact, the harder you push, the quicker people tend to disengage.T...
30/04/2026

Not every trade show audience wants to be “sold to.”

In fact, the harder you push, the quicker people tend to disengage.

There’s a more effective alternative: give people a reason to approach on their own terms.

Interactive games create that pull. They tap into curiosity, invite people in, and turn those first interactions into something genuinely enjoyable.

It shifts the tone completely, from being approached by a brand to choosing to engage with one.

Not every event stand needs a team of extroverts calling people over. And not every audience responds well to that kind ...
29/04/2026

Not every event stand needs a team of extroverts calling people over. And not every audience responds well to that kind of energy.

In many cases, a softer approach works better. Something that invites people in without putting them on the spot straight away.

Interactive games tend to do this well. They attract curiosity, give people something to engage with, and take the edge off those first few moments.

By the time someone has played, the dynamic has already shifted, and starting a conversation feels much more natural.

Address

Sum Studios, 1 Hartley Street
Sheffield
S23AQ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441143991011

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