KPM Group

10/06/2026

Election campaigns run on deadlines that don't move. When a snap general election is called, there's no room for a supplier that can't keep up.

Over more than a decade, we've become the print and mail partner that this political group calls first, including when it matters most.

"Time and again, they've gone above and beyond for us, stepping in at extremely short notice without ever compromising on service or standards, in particular during snap General Elections.
Their customer service is outstanding - friendly, flexible, and genuinely committed to supporting our needs. After more than 10 years of working together, we see KPM not just as a service provider, but as a trusted and valued partner."
— Campaign Director, Political Campaign Team

If you need a print and mail partner who won't let you down when it counts, talk to us:

📞 01322 663328 | [email protected]

09/06/2026

We'll be honest: summer is quiet for printers. Which is exactly why you should book with us now!

Direct mail production slows down in June, July, and August. That means shorter lead times, more capacity, and a team that can focus intently on your job.

We're making that official with a new summer offer: discounts up to 20% off core mail production services on new work. Quote KPMSDS26 to find out more.

New customer? New type of job? That's what this is for.

Contact our friendly team today 📞 01322 663328 ✉️ [email protected]

T&Cs apply. To qualify, work must be in production between 1st July-31st August 2026.

08/06/2026

There's a common assumption that print and sustainability don't mix. The data disagrees.

♻️ Did you know the European paper industry accounts for just 0.8% of industrial greenhouse gas emissions in Europe?
♻️ Or that 74% of paper is recycled, rising to 83% for packaging?

♻️ Or that European forests actually grew by the equivalent of Switzerland between 2005 and 2020?

At KPM, we pulled together the key facts on print and paper sustainability in a blog. It busts nine of the most common myths, from recycling rates and forest management to how digital communications stack up environmentally.

If you’re considering using direct mail or print in your campaigns, this is one for you.

👉 Click the link in the comments to read the blog post.

The facts might just change the way you talk about print to your stakeholders!

05/06/2026

New research throws up a counterintuitive finding: when AI recommends a brand, most B2B buyers trust it more, not less. 🤖

Marketing Against the Grain surveyed 200 B2B decision-makers:
• 42% said an AI recommendation makes a brand more trustworthy because "if AI recommends it, it's probably vetted."
• Only 11% saw it as paid placement or manipulation.

But here's the more useful finding for marketers:
• 40% remember brands being presented as one of several options compared, versus 26% who recall a single top recommendation.
So, comparison framing wins.

Chasing the "AI's number one pick" spot is a gamble with a limited payout. Being "better than the alternatives" beats being "the chosen one" - and it's more achievable. [thedrum]

The practical takeaway is to give AI clear comparative language to work with. "Unlike X, we do Y." Do the legwork and the models will pull from it.

It's the same logic that's always underpinned good direct marketing - know exactly who you're up against, and make the case for why someone should pick you over them. The channel is new, the thinking isn't.

Read more: https://marketingagainstthegrain.com/articles/new-research-on-how-b2b-decision-makers-user-ai-search

When AI-generated search answers recommend specific brands or products, how does that affect your perception of those brands? We surveyed 200 B2B decision-makers to find out how they're using AI search.

04/06/2026

With overseas holidays costing more than ever, a lot of people will be at home this summer - walking past their letterboxes every day.

Direct mail always performed well. But summer 2026 has an extra edge: more staycationers at home, more time to read, and fewer competitors in the post.

If you've got a Q3 campaign in mind, now is a good time to move.

We're offering special summer rates: discounts up to 20% off core mail production services on new work. Call now:

📞 01322 663328 ✉️ [email protected]

T&Cs apply. To qualify, work must be in production between 1st July-31st August 2026. Quote KPMSDS26 to find out more.

03/06/2026

Postage is eating up to half your mailing budget; are you sure you're getting the best rates and delivery times?

Book a FREE Postage Audit ➡️

Postage can account for about half the cost of a typical mailing campaign, so it’s important to analyse your mailings regularly.

Understand your available options and gain insight into small changes that could make a big difference to your budget.

Plus, we’ll include recommendations for improvement and next steps.

BOOK NOW at https://lnkd.in/eRWphqKV

02/06/2026

A catalogue mailing campaign is one of the most complex print projects you can run. Format, data, design, sustainability - there's a lot to get right.

When this client came to us wanting to revamp their mailing approach, we worked through every element with them, from paper stock and format to environmental credentials.

"We would like to thank KPM for their outstanding work and support in helping us revamp, revise and re-energise our catalogue mailing campaign. Their advice and recommendations on format, design and approach have been invaluable in improving both the effectiveness and sustainability of our mailings.
KPM's awareness of environmental responsibilities throughout the supply chain gave us real confidence that we were working with the right partner. Their knowledge, professionalism and commitment have made a genuine difference."

— Director, Retail Mail Order Business

Got a catalogue or mailing campaign that needs a fresh pair of eyes? We'd love to hear from you:

📞 01322 663328 | [email protected]

01/06/2026

98% of people sort through their transactional mail every day. Yet so many businesses treat it as an afterthought!

Statements, invoices, welcome packs, loyalty mailings, these aren't just admin. They're touchpoints, and every touchpoint is a chance to build trust, reinforce your brand, and keep customers coming back.

We've written about why transactional mail deserves more attention than it gets, and how to make it work harder for your business.

To read the blog, click the link in comments.👇

29/05/2026

Two legal AI platforms launched campaigns recently, within weeks of each other. Legora hired Jude Law. Harvey hired Gabriel Macht (Harvey Specter from Suits).

The result is near-identical creatives: sharp suits, celebrity credibility, premium positioning.

The Drum's Andrew Tindall spotted the problem: when your product is AI-powered and functionally similar to competitors, celebrity endorsements don't create differentiation - they just prove you're working from the same brief.

It's an easy trap to fall into. When technology commoditises your category, the instinct is to spend your way to standing out. But if everyone's hiring celebrities and running glossy campaigns, you're just joining the crowd.

But if you stripped away the logo, the celebrity, the creative - would anyone know it was you?

As AI becomes standard across more sectors, products will increasingly look and work the same. Brand strategy becomes the thing that separates you - not just what you say, but what you stand for.

Businesses won’t win by having more AI, but by having more brand.

Andrew Tindall judges that Legora and Harvey’s celebrity-led legal AI campaigns are already showing signs of sameness. They need to differentiate and build a brand immediately. Here’s how.

28/05/2026

For charities, every penny of print spend matters. So does every donor communication.

At KPM, we work with charities across the UK to help them get their fundraising campaigns out on time, to budget, and with as little environmental impact as possible. For us, that means going beyond the brief.

Here's what our long-term charity partner had to say:

"KPM's ongoing support is invaluable to [us]. Each year, they generously provide free packing and delivery to [a key event], ensuring our Adopt an Animal programme reaches more supporters. KPM also advise on donor mail campaigns, offering cost-saving, environmentally responsible solutions that make a real difference to our fundraising efforts."
— Fundraising Manager, Conservation Charity

If you run fundraising mail campaigns and want a partner who's genuinely invested in your cause, we'd love to hear from you.

📞 01322 663328 | [email protected]