Social Sisters ir4

04/09/2026

You don’t need more content – you need a clearer plan.

Posting more isn't always the answer.
If you're constantly thinking…
“What can I post today?”
“I haven't posted for a week!”
“I need to make a Reel…”
“Why is nobody engaging?”
…the problem might not be that you need more content.
You might just need to know why you're posting it.
Before I create content for a client, I look at things like:
✨ Who are we actually trying to reach?
✨ What do we want people to know you for?
✨ What problems can you solve for them?
✨ What content will build trust?
✨ What should encourage an enquiry?
✨ And what are we actually trying to achieve this month?
Because 30 random posts won't necessarily do more for your business than 12 carefully planned ones.
Your content needs a job.
Some posts should get you noticed.
Some should educate.
Some should build trust.
Some should start conversations.
And yes, some should sell.
That's exactly why content strategy is such a big part of what I do at Social Sisters.
If you're posting for the sake of posting and wondering why it isn't getting you anywhere, send me a message. Let's give your content a plan.

03/09/2026

💛 A BIG DAY BEHIND THE SCENES AT SOCIAL SISTERS… 💛

Today is a pretty huge milestone in our house…
My youngest, Jak, starts SCHOOL.
It’s only a little 1pm–3pm session for all the children today, but I can safely say my tummy has been doing somersaults all morning.
Running Social Sisters has always happened around family life.
Around school runs, appointments, meetings, SEND paperwork, emails, three children, a husband, a cat, a dog… and usually about 27 tabs open in my head at once.
Then, in what I apparently call my spare time, I’m also an active Steering Group member for Listen 4 Change, St Helens Parent Carer Forum, something that is incredibly important to me and keeps me actively involved in helping make sure parent carers' voices are heard.

So life is definitely never quiet!
And Jak starting school feels like the beginning of a completely new chapter.
As a non-verbal SEND child, there are obviously a million things going through my mind today.
Will he understand I’m coming back?
Will he feel safe?
Will the people around him understand what he needs when he can't tell them himself?
But alongside all those emotions, I’m SO incredibly proud of him.
And there’s another big change happening too…
For the first time, all THREE of my children will be in school.
Because of Jak’s school timetable and the way we’ve organised things, this means I’m gaining three extra days to properly focus on Social Sisters.
Three more days for client work.
Three more days for creating content.
Three more days for meetings and networking.
Three more days to develop new ideas and services.
And, probably most importantly, three more days to actually work ON Social Sisters, rather than squeezing my own business into whatever little gaps I can find.
After building my business around children, nursery hours, SEND appointments and everything else family life throws at us, this feels HUGE.

And I'm excited to see what I can do with that extra time.
So today isn't just Jak's first day of school.
It feels a little bit like my first day of a new chapter too.
Now I just need to get through those two hours without checking the clock every 30 seconds.
First-day pictures to follow… 📸

01/09/2026

Something new is happening behind the scenes at Social Sisters…
At the moment, alongside managing client content, creating strategies, writing posts, building campaigns and everything else that comes with running Social Sisters, I’ve also been working on something completely new…
I’m building my own web app.

And I have to admit, seeing an idea that was sitting in my head slowly turn into something I can actually click, use and develop is pretty exciting.
The idea has come from the way I work every day — the things I need to organise, the systems I wish existed and the little jobs that can take up far more time than they should.
So instead of just thinking “wouldn’t it be good if…”…
I decided to build it.

There’s still lots happening behind the scenes and I’m not quite ready to reveal everything yet, but I’ll be sharing more as I develop it.
This is definitely one of those “how did I end up doing this?” moments 😂
Social media manager ✔️
Content creator ✔️
Business owner ✔️
And apparently… web app builder too.
Watch this space.

01/09/2026

If social media keeps falling to the bottom of your list, I can take it off your hands.

You might know you need support but have no idea which package would work best for your business—and that’s completely fine.

You don’t have to squeeze your business into a package that doesn’t quite fit. Whether you need monthly content, help with Reels, a clear strategy, someone to manage everything—or a mixture of support—I can create a bespoke package around exactly what you need.

We can chat about:

✨ What you’re currently struggling with
✨ Which platforms you want to focus on
✨ What you’d like social media to achieve
✨ How much support you realistically need
✨ A budget that works for your business

You run the business. I’ll help make sure the right people see it.

Send me a message for a friendly, no-pressure chat about how Social Sisters could support you. 💗

30/08/2026

Get your customers booked in and queries answered hands-free. Built around the tools you use and the ways you want to work.

30/08/2026

Does social media always end up at the bottom of your to-do list? 📱

You know you need to post consistently, but between running your business, looking after customers and keeping up with everything else, it can be difficult to know:

✨ What to post
✨ What will attract the right customers
✨ How to make your business stand out
✨ How to turn followers into enquiries
✨ Where to find the time to do it all!

That’s where Social Sisters can help. 💜

We support small businesses with:

💜 Social media management
💜 Content planning and strategy
💜 Captions, graphics and Reels
💜 Personalised content calendars
💜 Facebook and Instagram advertising
💜 Email marketing
💜 One-off Social Media Growth Blueprints

Whether you want someone to manage your content for you or simply need a clear plan you can confidently follow yourself, we can create support that works for your business.

Social media shouldn’t feel like another full-time job. It should help people discover your business, understand what you offer and feel confident choosing you.

If you’re struggling with your social media and would like a friendly, no-pressure chat, comment below or send me a message. Social Sisters ir4

26/08/2026

https://www.linkedin.com/pulse/running-business-while-raising-family-navigating-send-kirsty-hesketh--nygie

When people see Social Sisters online, they see the posts, the graphics, the client work, the meetings and the business. What they don't always see is everything happening in the background.

24/08/2026

Meet Quality Accountants
Based in Billinge, Quality Accountants (NW) Ltd is a friendly, forward-thinking accountancy practice supporting businesses and individuals across the North West.
Founded by Jillian Slobom, the practice was built around a simple idea:
Professional accounting shouldn't feel complicated or intimidating.
That's why we explain your numbers in clear, plain English, helping you understand exactly where you stand and make informed decisions with confidence.
We work with clients across a wide range of sectors, including:
✔ Professional services
✔ Trade
✔ Retail
✔ Construction
From sole traders taking their first steps to established companies looking to optimise their tax position, we provide friendly, expert support tailored to you and your goals.
Because we're not just here to deal with the numbers — we're here to help you understand them.
🌐 Want to get to know us better? Visit our website to discover more about Quality Accountants and the services we offer.
📞 01744 304588 | 01942 356509
📱 WhatsApp: 07387 696650
📧 [email protected]

23/08/2026

56.7K views is great… but THIS is the number I’m looking at

Every month, I sit down and go through my clients' social media insights to see what's working, what's not and what we need to do next.

One of the accounts I manage is NW Autism & SEND Consultancy, and their latest 28-day Facebook results included:
👀 56.7K views
👥 20.4K viewers
🔗 928 link clicks
📱 411 page visits
💬 75 content interactions
But here's the interesting bit…
Overall views were down compared with the previous period, yet content interactions increased by 25%.
And that's exactly why I don't look at one number and decide whether a client's social media is “doing well”.
I'm looking at:
✨ Are people engaging?
✨ Are they clicking through?
✨ What content is getting their attention?
✨ What's making them take the next step?
✨ What should we change next month?
For NW Autism & SEND, 928 people clicked a link from Facebook in just 28 days.
For me, that's much more valuable than simply chasing likes.
Social media management shouldn't just be about posting and hoping for the best.
Create. Analyse. Learn. Adapt. Repeat.
That's the strategy behind Social Sisters. 💜