Sapnagroup

Sapnagroup Digital Master Builders - Est. 2002
We Build. You Lead. We Support.

sapnagroup is a UK based digital agency with European leadership and Indian delivery, helping businesses build, grow and succeed online since 2002.

Is ChatGPT the next channel businesses should keep an eye on? 👀Your next customer might not look you up on Google. They ...
14/10/2026

Is ChatGPT the next channel businesses should keep an eye on? 👀

Your next customer might not look you up on Google. They might ask ChatGPT instead.

Someone asking which CRM suits a five-person sales team isn’t typing a keyword. They’re describing a problem, right in the middle of a decision. That’s the moment ChatGPT Ads are built for 💡

Google Ads capture what people search for. Meta Ads build interest. ChatGPT Ads reach people while they’re still working out what they need and which option to choose.

Where it could help:
- Matching ads to the whole problem, not just a keyword
- Reaching undecided buyers before they’ve picked a brand
- Adding an acquisition channel beyond Google and Meta

Early signs are encouraging 📈 ChatGPT has more than 1 billion weekly users, and its ads are now available in over 40 countries and used by tens of thousands of advertisers.

That doesn’t automatically mean better results, though. Measurement, advertiser controls and brand safety are still maturing.

At sapnagroup, we’re exploring how ChatGPT Ads fit alongside Google Ads, Meta Ads and AEO, and where they could add real value for our clients 🔍

Over to you: would you click a relevant, clearly labelled sponsored ad in ChatGPT, or scroll straight past? 💬

Great research deserves to be found 🔍✨ However, quality content alone doesn’t assure visitors. Research firms need to ma...
09/10/2026

Great research deserves to be found 🔍✨ However, quality content alone doesn’t assure visitors. Research firms need to make their expertise easy for search engines and AI platforms to understand, discover and cite.

Over the past year, sapnagroup collaborated with Edison Group on its SEO and AEO programme, so that Edison’s research could be found in Google and quoted by AI tools 🤖

What we focused on 🛠️
- Structured data to improve how search engines understand Edison’s content and expertise.
- GEO-led content built around real investor questions and AI search results.
- AEO SEO optimised pages written for the right audience.
- Clean metadata so nothing is ambiguous.

The result so far 📈
- Google average position improved from ~12.5 to ~8.3 (Sep 2025–Sep 2026).
- New company hub pages and FAQs are being built with our structural and data support.
- Edison’s research is being cited in AI answers, tracked across ChatGPT, Google AI Mode and AI Overviews.

Edison brings deep research expertise and investor knowledge; sapnagroup brings the search, content and data perspective 🤝 This experience truly speaks volumes about the power of collaboration.

Thank you to the entire Edison team. We look forward to what comes next 🚀

For nearly 25 years, our model at sapnagroup has bridged teams across continents, working seamlessly with our offshore d...
28/09/2026

For nearly 25 years, our model at sapnagroup has bridged teams across continents, working seamlessly with our offshore developers in Goa 💻🌍
Day in and day out, collaboration happens across Slack, emails, and video calls. It works brilliantly, but nothing ever truly replaces the magic of sitting across the table in person. It really is the icing on the cake.
Jonny and Dan had the pleasure of doing just that with the MYNDUP team last week, catching up over lunch at the brilliant Gladstone Arms SE1 for some fantastic Anglo-Indian food 🍛🍻
We share feedback digitally every day, yet sometimes it takes a relaxed pint together to uncover the subtle details, talk through underlying concerns, and build real trust.
Other times, like with Iole, Nicola, Ryan, and Neamul this time, it is simply about raising a glass to a successfully completed project, celebrating great momentum, and having a good laugh together.
Software is built on code, but lasting partnerships are built on genuine human connection 🤝✨

A proper cheers to 20 years 🍻Caught up with Dan Allen today, and while chatting, we suddenly realised that it is two dec...
21/09/2026

A proper cheers to 20 years 🍻
Caught up with Dan Allen today, and while chatting, we suddenly realised that it is two decades since we first started working together.
Back then, Dan was Account Director for Verbatim while our team looked after websites, internal systems, and servers across their European and US operations. Fast-forward twenty years, and here we are, still swapping stories, catching up on life, and having a laugh together.
In over 25 years working in the UK, I have had the privilege of crossing paths with so many brilliant people. Technology and business constantly evolve, but the best part of the journey is staying in touch with great people long after the initial projects wrap up.
Here is to long-lasting partnerships, great memories, and friends who make the work worthwhile 🤝🇬🇧

While Dan and Jonny have started clocking up regular runs along the rivers in London and Bamberg, our developer team in ...
17/09/2026

While Dan and Jonny have started clocking up regular runs along the rivers in London and Bamberg, our developer team in India decided to take things up a notch 🏃‍♂️💨
Sanjog, Vinayak, and Jayesh represented the sapnagroup team at the Goa Physio Run 2026, organised by the Directorate of Sports and Youth Affairs, Government of Goa and the Sports Authority of Goa in association with the Goa College of Physiotherapy.
All three took on the 10km category, crossed the finish line with flying colours, and brought home the medals to prove it 🏅✨
Great to see the team spirit extending far beyond our desks. Fantastic effort, gents 👏🚀

May wisdom guide our journey and new beginnings inspire a brighter tomorrow. Happy Ganesh Chaturthi to all from the sapn...
14/09/2026

May wisdom guide our journey and new beginnings inspire a brighter tomorrow. Happy Ganesh Chaturthi to all from the sapnagroup team! 🐘✨🙏

Lights, Camera, Code! 📺✨Our very own co-founder, Nilesh, recently made an appearance on Rashtra TV!He sat down to talk a...
07/09/2026

Lights, Camera, Code! 📺✨
Our very own co-founder, Nilesh, recently made an appearance on Rashtra TV!
He sat down to talk about how AI is revolutionizing the coding landscape, what it really means for the future of software development, and what upcoming coders and fresh graduates need to do to stay ahead of the curve.
(Honestly, watching him navigate the studio, we’re starting to think he was made for TV. News anchors, watch your back! 😉)
During the interview, Nilesh shared some fascinating insights:
Digital Infrastructure: How India’s mobile internet speeds, coverage, and game-changing systems like UPI leave countries like the UK in the dust. 📱⚡
A Mystery Challenge: He also highlighted two real-world examples where the UK still holds an edge over India—and yes, both examples feature two of our very own sapnagroup clients! 🤫
Can you guess who the two clients are? Watch the interview and drop your best guesses in the comments below! 👇
📺 Watch the full interview here: https://www.youtube.com/watch?v=Q1TRGmyRvcQ&t=19s
💡 Quick Tip: The interview is in Hindi, but if you're watching on desktop, YouTube can automatically translate the subtitles into English (or your preferred language) for you! Just click the CC button, head to Settings ⚙️ > Subtitles/CC > Auto-translate, and select your language.

Image source: Rashtra TV via YouTube

In 2019, Joel Gujral needed support during a difficult personal health battle. Like millions of employees, he turned to ...
03/09/2026

In 2019, Joel Gujral needed support during a difficult personal health battle. Like millions of employees, he turned to his workplace EAP.

What followed was a frustrating maze. Long waiting times, intrusive non-anonymous screening, and a rigid system designed only for severe crises rather than preventative, everyday support. When private counselling failed to hit the mark, an accidental session with an online life coach finally made the difference.

That single breakthrough sparked a bigger realisation. The entire corporate mental wellbeing model was broken.

Joel walked away from his corporate career to fix it, founding MYNDUP to make diverse, personalised care accessible without the traditional hurdles.

Over the past eighteen months partnering with Joel and the team, we have had the privilege of supporting that mission firsthand. Our latest milestone together was replacing off-the-shelf systems with a bespoke booking engine, giving MYNDUP full ownership of the user journey.

Behind the code, the real win is human. A seamless platform means fewer barriers, zero friction, and instant access to the right practitioner when someone needs it most.

At sapnagroup, we love building robust software, but nothing beats engineering tools for a mission that genuinely changes lives.

www.myndup.com

They say you can’t think properly on an empty stomach 🌭🍺Being from Germany (and wanting a bit of home comfort), I decide...
21/08/2026

They say you can’t think properly on an empty stomach 🌭🍺
Being from Germany (and wanting a bit of home comfort), I decided the best option to chat through the ups and downs of some recent projects with the fantastic team from one of our clients was with some authentic culinary diplomacy 🇩🇪🇬🇧

After a quick pint to catch up on everything from pets to holidays to AI usage at the White Cross in Richmond, we headed over to Stein’s for a proper feast, sitting down over Currywurst, Nürnberger Bratwurst, Weißwurst and plenty of German b**r.

Taking conversations outside the office made all the difference. Between bites, we had an honest, constructive chat about what had and had not been working, cleared the air, and aligned on how to make things run smoother moving forward.

Proof that good partnerships aren't about pretending bumps in the road never happen. They are about sitting down together, addressing them openly, and sorting it out over a sausage 🥨🤝

Address

The Old Wheel House 31/37 Church Street
Reigate
RH20AD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441737887808

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