Niteesh Yadav

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Niteesh Yadav

Multidisciplinary designer telling stories through Design and Letters. Stay updated on my new proje

26/09/2026

I’ve been exploring AR for a while now, and one thing that keeps coming up is how it intersects with privacy and ethics. So I decided to do a deeper dive into what responsible design in AR could look like.

The full video is now live on my YouTube channel.

24/07/2026

For the student of the country…

18/07/2026

We often think exams are just about marks.

They’re not.

Every exam represents months, sometimes years, of hope, sacrifice and uncertainty. Not just for students, but for entire families who rearrange their lives around a child’s future.

Today, the conversation has grown even more urgent.

Sonam Wangchuk, who has been leading a hunger strike over demands for greater accountability and reform in India’s examination system, was removed from the protest site at Jantar Mantar by Delhi Police and taken to hospital following concerns about his deteriorating health. The protest site was also cleared by police.

Whatever your political views, one question remains:

Can millions of students have confidence that the system evaluating their future is fair, transparent and accountable?

This isn’t about supporting a person or a political party.

It’s about supporting every student who deserves certainty after years of hard work.

I also hope India’s media continues to give this issue the attention it deserves. The future of an entire generation should never become yesterday’s headline.

Take a few minutes to understand what’s happening. Read from multiple sources. Talk about it. Share it if you believe every student deserves a fair chance.

Because no child should have to keep proving themselves when the system is the one being questioned.

NEET India FutureOfEducation

30/06/2026

We inherited a powerful system, and we are about to ask it to do something it was not designed for. I would rather sit in that uncertainty in public than pretend the existing axes cover it.

26/06/2026

Over the decade, I have collected a lot of objects and type and design references during my travels. Starting this series to share some of the pieces that I found interesting. Starting from my recent travel to Japan.

24/06/2026

Some field notes from my Japan Trip.
Bus lane outside a station, painted for drivers, not passersby. From above the type looks wrong; from the driver’s low angle, foreshortening snaps it into place. The road is pre-distorted for one eye, one height, one direction.

That’s anamorphic typography. Spatial typography has the same brief with no fixed viewpoint. The reader moves, so the text has to re-warp live, every frame, for everyone.

20/06/2026

Italic was not invented for emphasis. It was invented to save paper.
In 1501 Aldus Manutius wanted to print the classics small enough to carry, the octavo, roughly paperback size. To fit a readable amount of text on a smaller page he had Francesco Griffo cut a narrow slanted type modelled on the fast humanist handwriting of the day. More words per line. More lines per page. A cheaper, portable book.
The slant was a side effect of the economy, not the point. Emphasis came centuries later, once italic sat beside roman in the same family and the contrast became useful for marking a word as different.
So the thing you reach for to stress a word began as a packaging constraint. The expressive meaning was layered on top of a logistical one.
Most typographic conventions work this way. They start as a fix for a material problem, harden into a rule, then get taught as if they were always about meaning. Worth remembering as spatial reading quietly starts inventing its own grammar.

06/02/2026

Reverse text looks simple. It isn’t.
In print, ink spreads and closes counters.
On screens, light blooms and softens edges.
Same choice.
Different failures.

This carousel breaks down why reverse text quietly hurts readability
and what changes actually make it work.

Save it before your next dark layout.

01/02/2026

Some fonts feel honest. Others feel performative. That reaction happens before you read the words. Research shows people judge truth and credibility based on visual fluency, familiarity and typographic cues.
Kevin Larson’s work at Microsoft found that easier-to-read text increases perceived understanding and trust, even when comprehension stays the same.
Errol Morris demonstrated that the same statement feels more truthful in Baskerville than in Helvetica or Comic Sans.
Typography does not just carry meaning. It shapes belief.

Readable is table stakes.
Trust is perceptual.

25/01/2026

I’m uploading my talks on typography and the future of type on my YouTube channel. These are sessions I’ve done over the years. Long-form thinking. Process, perspective, and how typography is changing with technology and culture.

All public content will stay free. Subscribers will also get access to unlisted videos that won’t appear on the channel feed. The Type Manual continues there.

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