11/08/2026
A Brand has one job - to get chosen.
Sounds simple, but it’s anything but.
In order to be successful your branding has to help you build trust with your target audience, show that you are different from your competitors and do something to be memorable. And it has to do all this in a few seconds.
How do the top brands do this? Emotional Storytelling.
Put simply, a good brand is trying to make people FEEL something. And not just anyone - they are trying to make a specific person feel a specific way.
Photography, video, audio, visual design and the intangibles in between all add up to create a desired emotion - attracting your people and repelling those you are not for.
Take vintage brands for example - Nostalgia is their tool - associating themselves with all the memories and feelings that come with it.
So, when it comes to building brand identities, my philosophy is simple -
“Make ‘Em Feel Something”
But more than that, make the right person feel the right thing. Then you’re off to the races ✌️🏁
Curious: how does this post make you feel? 🧐
