04/09/2026
Organisations that have never formally reviewed their communication systems often assume things are working well enough. And in many cases, they are. Until they are not.
The cost of communication running on autopilot is rarely visible in a single line on a report. It shows up in the client who left without explanation. The complaint that escalated further than it should have. The opportunity that was not followed up because no one knew it had come in. The member of staff spending two hours a day managing enquiries that should never have reached them.
These costs are real. They are just spread across enough areas that no single one triggers a formal review. That is precisely what makes them worth examining. π
π www.wearefrontline.co.uk