06/05/2026
Most agents don’t have a marketing problem... but there is often a conversion problem between viewing and offer.
We sat down with Bradley Kieser of SMS Speedway to talk about one of the most overlooked gaps in estate agency: what actually happens after a viewing.
Because let’s be honest…feedback is inconsistent, response rates are low, negotiators spend hours chasing, vendors get vague updates. And in all of that deals start to disappear.
What stood out wasn’t just the automation. It was the psychology.
Same timing. Same questions.
Just different wording.
→ 6% response rates vs 80%+
One simple shift:
“To avoid a phone call…”
That’s it. People don’t want to be chased. They want convenience and a way to respond without awkwardness.
And when you get better feedback:
You advise vendors properly
You refine buyer matching
You rescue deals that would otherwise be lost
This isn’t about replacing negotiators.
It’s about freeing them up to focus on the conversations that actually move deals forward.
Old school agency, backed by smarter systems.
If you’re still relying on calls and guesswork after viewings, this is worth a watch.
𝗟𝗶𝗻𝗸 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵, 𝗿𝗲𝗮𝗱 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 👇
