27/08/2026
For years, businesses have fought for one thing online: a place at the top of Google.
That still matters, but the way people search is changing.
Instead of opening Google and typing “mortgage broker Wigan” or “best estate agent near me”, more people are simply asking an AI assistant:
- “Who is the best mortgage broker in my area?”
- “Find me a good estate agent near me.”
- “Which company should I use to build a new website?”
ChatGPT, Google’s AI search experiences, Alexa and other AI-powered assistants are increasingly becoming part of the discovery process.
Welcome to the world of GEO – Generative Engine Optimisation.
🛜➡️ Read more in our latest article here: https://digitalmediaguys.co.uk