07/01/2023
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Vertical vs horizontal video aspect ratios.🖥️📱
It goes without saying that Vertical video aspect ratios are key to having a successful marketing campaign.
Social platforms such as Tiktok, and channels within other social platforms such as Reels and Youtube Shorts have completely changed the landscape of digital media.
Horizontal video aspect ratios are usually associated with, (and more successful with) long form video content that encourages a viewer to stay longer, and more focused attention span.
A perfect example of Youtube vlogging vs “How To” TikToks.
Bonus feature🔦
How can you leverage BOTH to increase your YouTube success?
Film your long form video. Take 10-15sec sections that will encourage high engagement on other platforms, and distribute those across as many platforms in a vertical ratio as possible.
💡 Think of some compelling, story telling, converting, call to actions to assist in bridging the gap and that’s the job done!
More context needed? There’s a blog up on my website now!
On our latest LinkedIn post we gave an overall insight, into how and why the aspect ratio of your videos online, are so significant. Truth is, they are. More so than ever and they will continue to hold significance. TikTok has and is changing the landscape of social media. Just to give you an idea o...