TLG Design Studio

TLG Design Studio Brand Identity Design | Brand Strategy | Graphic Design | Packaging Design | Print Design | Digital Assets | Illustration | Design Retreat Days

My skills range from illustration, graphic design, logo design, branding, brand identity, bespoke wedding stationery and print. If you would like to ask about any of the services I can offer, please contact me on the details below:

[email protected]


All images, illustrations and designs are copy right to tlg design.

Meet Hounds ‘n’ Harmony I’m so excited to share Collette’s new branding.Collette’s story is what makes this business so ...
15/10/2026

Meet Hounds ‘n’ Harmony

I’m so excited to share Collette’s new branding.

Collette’s story is what makes this business so special. After a successful career in HR, she returned to her lifelong love of working with dogs, inspired by her own journey with her Border Collies and the difference the right understanding made. Since launching in 2016, she’s built a practice around behaviour, boarding and kinesiology for owners.

So the brand needed to feel as considered as her approach. Most dog training branding is bright and playful. This needed to be something different: calm, premium and consultancy-led, so owners who are overwhelmed immediately feel reassured.

At the heart of it is the brand icon, inspired by the subtle structure of a dog’s nose, with mirrored organic forms that represent observation, understanding and transformation.

Around it, a palette of forest emerald, aubergine, ivory and soft sand, an elegant serif with bespoke curves, and tactile textures drawn from fur and paw pads.

Everything was designed to reflect how Collette works:

• Understanding before fixing
• Honest guidance, no quick fixes
• Calm, structured and compassionate support

One of my favourite things about this project is how true it feels to her. Strategic, refined and still full of warmth.

Thank you Collette for trusting me with your brand. 🫶🏼

Brand Identity & Creative Direction by TLG Design Studio

tlgdesignstudio

Before anyone reads your message, they're already responding to how it's presented.Typography can feel elegant. Confiden...
13/10/2026

Before anyone reads your message, they're already responding to how it's presented.

Typography can feel elegant. Confident. Playful. Established.

I've swapped a single typeface on a project before and watched the whole brand shift tone - same words, completely different feeling.

Choosing a typeface isn't about what looks nice. It's about choosing a voice that sounds like your business.

The best branding projects don't start with a moodboard.They start with a conversation.About where your business is toda...
01/10/2026

The best branding projects don't start with a moodboard.

They start with a conversation.

About where your business is today. Where it's going. And how you want people to experience it.

When I finished the rebrand for Hounds 'n' Harmony, the feedback that meant the most wasn't about the colours or the logo. It was this:

"From our very first conversation, [I] took the time to truly understand my business."

Not just what it offers, but the values, experience and philosophy behind it. That's where every decision comes from.

Because branding isn't about choosing colours. It's about creating alignment.

If your business feels ready for that next chapter... I'd love to hear your story.

Your brand should support your ambitions, not hold them back.Your brand won't grow your business on its own.But it can s...
29/09/2026

Your brand should support your ambitions, not hold them back.

Your brand won't grow your business on its own.
But it can stop getting in the way.

I see it a lot: you're brilliant at what you do, but every time you send a proposal, post online or hand over a card, there's a tiny voice asking "does this look as good as I actually am?"

When everything feels aligned, that voice quiets down.

You communicate more confidently. You market more consistently. You show up more intentionally.

Those small shifts create momentum. And momentum is often what growing businesses need most, that next step up.

24/09/2026

A logo isn’t a brand.

Your logo is one part of your identity. Your brand is the feeling people leave with after interacting with your business, every touchpoint, every conversation, every printed piece, every impression.

This is why brand guidelines matter. Not because they look nice in a PDF or digital format because they’re what keeps your business consistent everywhere it shows up. Your website. Your packaging. Your Instagram. Your business card. All saying the same thing, in the same voice, whether it’s you posting or someone else on your team.

That consistency is what builds recognition. Recognition is what builds trust. And trust is what lets people take your pricing, and your business - seriously.

A logo is a nice-to-have. A system like this is what actually does the work.

That’s why strategy and deeper thinking always comes before design in my design process.

Imagine feeling genuinely excited every time someone asks about your business.Never second-guessing whether your brand r...
17/09/2026

Imagine feeling genuinely excited every time someone asks about your business.

Never second-guessing whether your brand reflects your business.

Imagine handing over your business card without that split-second hesitation. Launching new packaging with excitement instead of "I hope this is enough." Sharing your marketing without wanting to defending it first.

That's what thoughtful branding creates. Not perfection. Confidence.

I've had clients tell me they used to avoid certain conversations because their brand didn't match how far their business had actually come. That gap is more common than people think and it's fixable.

If your business has grown but your brand hasn't quite caught up... maybe this is your sign.



The brands people remember are the ones that make them feel something.People rarely remember every colour you used. Or e...
15/09/2026

The brands people remember are the ones that make them feel something.

People rarely remember every colour you used. Or every font. Or every design decision.

What they remember is how your brand made them feel.
Confident. Calm. Inspired. Premium.

I think about this on every single project, not "does this look nice" but "what will someone feel when they hold this, open this, scroll past this."

That's why good branding isn't decoration. It's communication.

Running a small studio means every single "yes" matters more than people realise, so thank you for yours.Every project, ...
11/09/2026

Running a small studio means every single "yes" matters more than people realise, so thank you for yours.

Every project, every "yes let's work together," every referral to a friend, it all supports one person trying to build something meaningful, one brand at a time.

Being trusted with someone's business, their brand, their story - that's not something I take for granted, ever.

If you made space in your budget for TLG Studio this year, thank you. I really do mean it xx 🤍

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Nottingham

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Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 9am - 4:30pm

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