15/10/2026
Google Ads was already performing well for our partner Web2Media’s client. The team saw an opportunity to build on that success by introducing Microsoft Advertising across 15 new markets.
The results:
• 15 new Microsoft Advertising accounts launched
• Approximately 5% increase in total conversions
• Microsoft revenue equivalent to 3–10% of Google Ads revenue, depending on the country
The expansion also supported the client’s wider international growth, with overall revenue up 50% year on year.
Paid Search Manager Mads Nygaard shares how the team took what was working on Google and adapted it for Microsoft, and why he recommends avoiding daily automatic imports.
Read the full case study for his approach to scaling across markets, from campaign structure to product feeds → https://vist.ly/5nhnz