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Our mission is to make digital marketing accessible and more cost-effective for all businesses.

02/09/2026

🚨WEBINAR TOMORROW 🚨 Retail Readiness: Planning for Peak Season Success

Black Friday prep starts now (yes, really).

Tomorrow at 11am BST, we're joined by Microsoft Advertising's Lucas Gordon and our own Niki Grant to talk retail trends, campaign fixes, and what actually moves the needle during peak season.

On the agenda:
🛍️ Shopping & Performance Max optimisation — get more visibility before demand spikes
🎯 Audience strategy — reach the right shoppers at the right point in their journey
✨ Creative refreshes — keep your promos and messaging feeling new through Q4
📈 Peak season best practices you can put into action straight away

Black Friday waits for no one. Save your spot 👇
https://vist.ly/5gyfg

19/08/2026

"We're spending more on Microsoft Ads now than Google." 📈

That's the shift Matt Beswick made after taking Microsoft Advertising seriously, and partnering with a team who could back it up.

The result: considerably more revenue this year.

Here's what that partnership with ClickTech actually looked like:

✅ In-depth account & audience audits to sharpen targeting
✅ Dedicated 1:1 account management for ongoing strategy
✅ Ad vouchers to scale spend and revenue with confidence

Microsoft Ads can outperform Google spend for the right accounts, but the results come from having the right partner in the room.

Want this kind of support for your agency's PPC performance?

Join the ClickTech Partner Program today: https://vist.ly/5fcbf

14/08/2026

🌟 Star of the Month — this time it's a double win!

This month we've got two standout team members to celebrate: Ben Marshall and Jodie Roberts.

Ben has really found his groove, staying focused on the right priorities and tracking his impact along the way. He's been proactive on every front, from working directly with TikTok to building by far the biggest pipeline on the team.

Jodie Roberts joined the team recently but you wouldn't know it — her work ethic speaks for itself. She's consistently gone above and beyond, leaning into AI early and finding real efficiencies that are already making a difference.

Huge congrats to both — well deserved! 🎉

13/08/2026

"There's a lot of advertisers that aren't on Bing, but for me, that's the reason you should be on Bing— because there's less competition, there's great CPC savings to be had."

When you're already hitting impression caps and paying premium CPCs on Google, throwing more budget at the same platform isn't always the answer.

Watch Chris Nightingale break down why Microsoft Advertising provides a golden opportunity for PPC agencies looking to reach new, high-intent audiences at a fraction of the cost.

Want to squeeze every drop of ROI out of your Microsoft Advertising campaigns?

The ClickTech Partner Program is designed to help agencies scale faster and achieve performance results you didn't think possible.

Check out the details here: https://vist.ly/5emc9

03/08/2026

⏰ TOMORROW: Get Q4-ready with Microsoft Advertising

PPCers, now is the time to get ahead of peak retail season – we'll show you how. You can thank us later 💁‍♀️

Join Lucas Gordon from Microsoft Advertising and ClickTech's Niki Grant tomorrow for an exclusive webinar on preparing your Microsoft Advertising campaigns for the busiest shopping period of the year.

Here's a reminder of what you'll walk away with:
✅ How to prep your Microsoft Advertising account for Q4
✅ Where Audience Ads & Performance Max fit into your retail strategy
✅ Seasonal planning opportunities before demand spikes
✅ Optimisation wins most advertisers miss
✅ Microsoft's own recommendations for a confident Q4

Last chance to grab a seat before the doors close – register now and start Q4 off strong: https://vist.ly/5dcuz

30/07/2026

What a fantastic event at PPC Live yesterday! Our brilliant Customer Success Manager, Ben, braved a scorcher of a day in London to get stuck in 🔥

Of course there were so many talented people from across the PPC industry, and some familiar faces – a number of our valued partners took to the stage, including Journey Further and Impression, to share their expertise. Seeing the businesses we work closely with helping to educate and inspire the industry is something we're incredibly proud to support. 🙌🏼

Great to see our friends at ShoppingIQ and Opteo sponsoring, and StrategiQ hosting — all helping make get-togethers like this possible 👏🏼

A huge shout-out to Anu Adegbola, mMBA, owner of PPC Live, for continuing to build such a brilliant event that brings agencies, brands, tech partners and industry experts together in a way that just can't be replicated online.

Can't wait for the next event!

29/07/2026

"A lot of B2B advertisers don't even know this feature exists." — Sophie Logan, Lead Gen Paid Media Specialist

In our latest interview, Sophie explains how LinkedIn Profile Targeting in Microsoft Advertising is one of the most powerful but neglected tools in B2B marketing right now. 🎯

Why test it now:

- Niche Precision — Filter by real professional demographic data, not guesswork
- Funnel Efficiency — Reach decision-makers at the exact right moment
- Unique Advantage — Exclusive data access you won't find on other search networks

Are you leveraging LinkedIn targeting in Microsoft Ads, or is this still off your radar? Let us know in the comments👇

27/07/2026

🎯 Peak retail season doesn't start with Black Friday. It starts now.

Join us next week for an exclusive webinar with Lucas Gordon from Microsoft Advertising and our very own Niki Grant as they break down how to get your Microsoft Advertising campaigns ready for the busiest shopping period of the year.

Whether you're managing retail accounts in-house or supporting ecommerce clients, this session is packed with strategies you can act on immediately.

What you'll learn:
✅ How to prep your Microsoft Advertising account for Q4
✅ Where Audience Ads & Performance Max fit into your retail strategy
✅ Seasonal planning moves to make before demand spikes
✅ Optimisation opportunities most advertisers miss
✅ Microsoft's own recommendations for a confident Q4

The advertisers who win peak season aren't scrambling last minute. They planned early, tested often, and showed up ready to scale.

Don't miss your chance to hear it straight from Microsoft.

Register here: https://vist.ly/5ckaf

23/07/2026

"Not using audience signals at all and running campaigns very broadly on Microsoft Ads is a big mistake."

Are your Microsoft Ads campaigns stuck in a broad targeting trap? 🚨

Dean Kadi, Head of Paid Growth at OneLink, breaks down a common pattern when scaling client accounts on Microsoft Advertising: broad targeting can deliver quick initial data, but long-term efficiency requires structure.

By segmenting campaigns and refining audience signals, paid media teams can drive better efficiency and clearer reporting across the funnel.

How are you structuring your audience targeting in Microsoft Advertising this quarter? Let us know below! 👇

20/07/2026

Reliving the highlights from last month, and there were so many! 🎉

The talks, the connections made, the games... it was all there.

We were proud to be head sponsor and play a big part in bringing it all together. Days like this remind us why we love this industry!

Huge thanks to Charley and the PMCR team for the opportunity. And thank you to our videographer Lucca for putting together such a fantastic video that really captured the energy of the day!

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