affinity

Name: affinity
Address: 17-23 Ber Street, Norwich, NR13EU, GB
Telephone: 01603 663093

We're an award-winning, full-service digital agency that helps companies grow – from start-ups to SME Affinity is a fully integrated award winning agency.

Specialising in website development, design, creative campaigns and online marketing. We have been promoting regional, national and international clients since 1986. From basic static websites through to fully customised e-commerce operations, the design, build, project management and development teams at Affinity have a wealth of experience in bringing a client’s online vision from concept throug

h to realisation. The Company has invested in and developed it’s own market-leading content management solution. The Affinity Control Centre™ is used by many companies from international airports and worldwide e-retailers to numerous local businesses, all of whom need to be able to control, update and maintain their own websites both in-house and in conjunction with agency teams. Our Marketing team helps businesses gain exposure through a number of services which include Pay Per Click management, Search Engine Optimisation and Social Media Marketing. Recognised as a Top 100 Digital Agency and as a Google Partner Agency”, Affinity is a company that you can safely and confidently entrust all your online communications requirements to, now and into the future.

19/06/2026

⚽ Building a platform worthy of a global sports brand.

Harrod Sport has spent more than 70 years supplying world-class sports equipment to organisations across the globe - from grassroots facilities through to the biggest stages in world sport.

To support the next phase of growth, we designed and developed a completely new bespoke eCommerce platform using Laravel and our own CMS ✨

The new site delivers a more flexible customer journey, supports complex product configurations and quotation-based purchasing, and creates a stronger foundation for future digital growth.

Read the full case study 👉 https://www.affinityagency.co.uk/work/harrod-sport/

16/06/2026

Thinking about using AI in your marketing? 🤖 AI is changing the way businesses work - but there are still plenty of misconceptions around what it actually means for marketing.

Swipe through as we break down 5 common AI myths and where we think AI adds value (and where it doesn’t) 👉

Got more questions? Drop them in the comments ⬇️ Or head to our site to learn more about Affinity’s digital marketing services > Link in bio

12/06/2026

📬 A successful migration for Postcard Finder!

With over 70,000 products on a legacy EKM platform, Postcard Finder needed a more flexible eCommerce solution that could support the business long-term.

We designed and built a new Shopify website, carefully migrating the entire product catalogue while preserving valuable product data, site structure and SEO ✨

The result is a platform built for growth, with a successful transition and a very happy client.

Read the full case study 👉 https://www.affinityagency.co.uk/work/postcard-finder/

05/06/2026

A new partnership for Affinity 📢

We're delighted to be working with Rural Retreats and Hideaway Holidays on the development of a new digital platform.

The new website will be integrated with SuperControl and designed to support both brands as they continue to grow, with a focus on improved customer journeys, greater flexibility and future scalability.

Development is now underway and we look forward to sharing more as the project progresses.

🔗 Read the full article 👉 https://www.affinityagency.co.uk/2026/05/20/affinity-appointed-to-deliver-new-digital-platform-for-rural-retreats/

29/05/2026

Introducing Better Meta 🚀

Meta advertising is evolving fast, and old tactics simply don’t deliver the same results anymore.
Our new guide explores Meta advertising channels, their advantages, and what the future looks like for eCommerce brands 📈

Download it now from the Affinity Knowledge Hub 🔗 https://www.affinityagency.co.uk/we-are/affinity-knowledge-hub/better-meta/

20/05/2026

Millennial vs Gen Z marketers…. 📱📈

Looking for a full-service marketing agency? Head to the link in bio to read all about our services 🔗

15/05/2026

🎂 A refreshed digital experience for Sponge!

We worked closely with Sponge’s internal team to modernise the website experience with improved UX, clearer customer journeys and a refreshed creative direction ✨

The result is a more engaging ecommerce experience that feels easier to shop while still retaining the flexibility of their bespoke platform.

Read the full case study 👉 https://www.affinityagency.co.uk/work/sponge-ux-creative-partnership/

12/05/2026

Is AI-written content a hack for getting content to perform in SERPs? Let's talk about it.

Read the article here: https://www.affinityagency.co.uk/2026/03/31/study-reveals-ai-written-content-8x-less-likely-to-rank-highly/

08/05/2026

The first quarter of 2026 is done and dusted, and we’ve rounded up our top updates from the marketing world! 🚀

📲 TikTok is off to a shaky start
🤖 AI chatbots are bringing ads to their platforms
💖 Instagram brings some new updates
💻 Google releases Ads Editor 2.12
🩵 Meta pushes AI further into its systems
🤳 Concerns around social media addiction grow
✍️ Google rolls out more automations
🧑‍💻 AI leans on Reddit and LinkedIn
🛒 Shopify expands into AI
🧪 Google launches experiment centre

Wanna know more? Read our latest article for all the ins and outs this quarter 👉 https://www.affinityagency.co.uk/2026/05/08/q1-marketing-recap-2026/

25/03/2026

🔬 Supporting Better Equipped’s growth with a refreshed Magento 2 platform

Better Equipped, a long-established supplier of science equipment to UK schools, partnered with Affinity Agency to take over management of their Magento 2 website - covering hosting migration, platform maintenance, and ongoing development support.

As the business looked to expand beyond its core secondary school audience into professional, university and laboratory markets, the website needed to evolve to support this shift.

Our work included:
⚡ A refreshed homepage and improved UX
🧭 Clearer navigation and audience segmentation
🔎 SEO considerations to support growth in new markets
🧪 A more professional platform to support laboratory and commercial buyers

The result is a stronger digital platform designed to support Better Equipped’s growth into new markets while continuing to serve their core education customers.

Read the full case study here 👉 https://www.affinityagency.co.uk/work/better-equipped/

Address

17-23 Ber Street
Norwich
NR13EU

Telephone

01603 663093

Website

http://www.affinityagency.co.uk/

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