affinity

Name: affinity
Address: 17-23 Ber Street, Norwich, NR13EU, GB
Telephone: 01603 663093

We're an award-winning, full-service digital agency that helps companies grow – from start-ups to SME Affinity is a fully integrated award winning agency.

Specialising in website development, design, creative campaigns and online marketing. We have been promoting regional, national and international clients since 1986. From basic static websites through to fully customised e-commerce operations, the design, build, project management and development teams at Affinity have a wealth of experience in bringing a client’s online vision from concept through to realisation. The Company has invested in and developed it’s own market-leading content management solution. The Affinity Control Centre™ is used by many companies from international airports and worldwide e-retailers to numerous local businesses, all of whom need to be able to control, update and maintain their own websites both in-house and in conjunction with agency teams. Our Marketing team helps businesses gain exposure through a number of services which include Pay Per Click management, Search Engine Optimisation and Social Media Marketing. Recognised as a Top 100 Digital Agency and as a Google Partner Agency”, Affinity is a company that you can safely and confidently entrust all your online communications requirements to, now and into the future.

20/10/2026

It’s been another busy quarter in digital marketing! 🚀

From Google Ads changes to new AI features and social media updates, here’s what caught our attention in Q3:

🤖 ChatGPT Ads starts rolling out to more users
📊 Google changes how Target CPA and Target ROAS work
🔎 Google makes changes to AI Overviews
🛍️ Google adds more AI features to Merchant Center
📱 Instagram and TikTok roll out new features
🎥 Google Ads brings AI into more campaign tools
💬 Meta makes more moves towards AI-powered messaging
🚫 Platforms take a closer look at low-quality AI content
📢 Google and Meta introduce new advertising updates

Want to know more? Read our latest Q3 Marketing Recap for the full breakdown > https://www.affinityagency.co.uk/2026/10/16/q3-marketing-recap-2026/

16/10/2026

🛍️ Is Shopify Plus the right next step for your eCommerce business?

As your business grows, upgrading your Shopify plan can open up new opportunities, but it’s important to know when the investment makes sense.

Our latest article explores the benefits of Shopify Plus, the costs to consider and what to weigh up before making the move 📈

🔗 Read the full article here: https://www.affinityagency.co.uk/2026/10/13/shopify-plus-a-strategic-guide-to-upgrading-is-it-right-for-you-yet/

02/10/2026

September, you kept us busy! 👋

It’s been another full-on month at Affinity, with new projects getting underway, plenty of client work, website projects and a few days out of the office too.

There’s lots to catch up on, so here’s a look at what the team have been up to throughout September 👀

Read the full roundup here > https://www.affinityagency.co.uk/2026/10/02/what-we-did-in-september/

22/09/2026

Shopify Grow or Shopify Plus? 🛍️

Choosing the right Shopify plan isn’t always straightforward, especially as your eCommerce business grows.

Our guide takes a deep dive into Shopify Grow vs Shopify Plus, exploring the key differences, costs and considerations to help you understand which option could be right for your business 📈

Read the full guide now from the Affinity Knowledge Hub 🔗 https://www.affinityagency.co.uk/we-are/affinity-knowledge-hub/a-deep-dive/

16/09/2026

⚠️ Google Ads has made a change to Target CPA and Target ROAS bidding.

Campaigns that have been consistently beating their targets could now see performance move closer to the target set by the advertiser, particularly when campaigns are limited by budget.

Our latest article breaks down what’s changed, what it could mean for CPCs and efficiency, and why reviewing your bidding targets every 30 days is becoming even more important 📊

🔗 https://www.affinityagency.co.uk/2026/08/26/google-tightens-up-target-cpa-and-roas/

08/09/2026

Hello September! 👋

The last couple of months have been busy for the Affinity team, with new projects, a brand new website launch, client visits and plenty happening behind the scenes. 🚀

From launching Baldwins’ new Shopify Plus site and starting work with Abel Homes, to visiting Harrod Outdoors and supporting The Matthew Project, we’ve had plenty to keep us busy!

Take a look through our July & August highlights 👉 https://www.affinityagency.co.uk/2026/09/04/what-we-did-in-august-and-july/

26/08/2026

🛒 70% of online shopping carts are abandoned. That’s a lot of potential sales being left behind.

But abandoned checkouts don’t have to mean lost customers.

In our latest article, we look at how UK eCommerce brands can use automated recovery flows to bring customers back, from simple Shopify automations to more advanced strategies using Klaviyo, Brevo and Omnisend.

If you’re not already recovering abandoned checkouts, it could be one of the simplest ways to unlock more revenue from the traffic you already have 📈

🔗 https://www.affinityagency.co.uk/2026/08/21/why-are-so-many-uk-ecommerce-brands-still-leaving-70-of-their-revenue-on-the-table/

28/07/2026

🚀 Migrating Baldwins from Magento to Shopify Plus

When Baldwins decided it was time to move on from Magento, they needed more than a new website. With thousands of products and complex operational processes powered by Khaos Control, the migration required a solution tailored to the way the business works.

As a Shopify Plus Partner, we delivered a brand-new Shopify Plus website alongside a bespoke Khaos Control integration, creating a flexible, scalable solution built for long-term growth ✨

Read the full case study 👉 https://www.affinityagency.co.uk/work/baldwins-2/

21/07/2026

Q2 is done and dusted! 🚀

From AI transforming the biggest marketing platforms to fresh social media updates, here's what caught our attention this quarter:

🤖 ChatGPT takes another step into advertising
🛍️ Google expands AI across Ads & Merchant Center
📵 The UK proposes an under-16s social media ban
📊 Google launches Task Assistant in Analytics
💬 Meta invests further in AI-powered messaging
🔎 TikTok gives creators more control over search
📱 Instagram rolls out more long-awaited updates
✨ Authenticity becomes even more valuable in the age of AI
🚫 Publishers can now opt out of Google AI Overviews

Want the full breakdown? Read our latest Q2 Marketing Recap 👉 https://www.affinityagency.co.uk/2026/07/21/q2-marketing-recap-2026/

14/07/2026

We're proud to have sponsored Stories of Strength, a powerful new exhibition by The Matthew Project at Norfolk and Norwich University Hospital 💙

The exhibition shares personal stories of recovery, helping to break down stigma around substance misuse and mental health while encouraging understanding and hope.

Read more about the exhibition and our involvement:
🔗 https://www.affinityagency.co.uk/2026/07/14/affinity-sponsors-the-matthew-projects-stories-of-strength-exhibition/

Address

17-23 Ber Street
Norwich
NR13EU

Telephone

01603 663093

Website

http://www.affinityagency.co.uk/

Alerts

Be the first to know and let us send you an email when affinity posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.