Accent Design

Accent Design Creative Digital Solutions

Software & Web Development – Established in 1990 Please do drop us an email or give us a call to discuss your business needs.
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Established in 1990, Accent is a web and software development company residing at The Enterprise Centre, part of the University of East Anglia in Norwich, UK. We design and build bespoke business software and web-based systems for clients across multiple sectors, including manufacturing and engineering, event organisation, franchise networks and tour operators. We are a multi-disciplinary team inc

luding creatives, UX/UI experts, data analysts, developers, programmers, project managers and technical wizards, who collaborate directly with you on every detail of the project.

There's something rather special about helping a family business with over a century of heritage step into its next chap...
10/06/2026

There's something rather special about helping a family business with over a century of heritage step into its next chapter. We're thrilled to share the new look for FJ Bosworth & Sons, four generations of Essex farmers and the proud owners of Procters Sausages.

The original logo had served the family beautifully, but with the business evolving and the Procter's brand now in the fold, it was time for a refresh that felt cohesive across the whole operation.

Here's what we set out to achieve:

• Give greater prominence to the arable side of the business, sitting proudly alongside the pigs
• Adopt the Procter's navy to create a unified family of brands
• Move to an elegant serif typeface that nods to the heritage whilst feeling thoroughly modern
• Fully vectorised, so it works beautifully everywhere from a tractor livery to a website favicon

We're delighted to shine a light on FJ Bosworth & Sons https://www.facebook.com/people/FJ-Bosworth/100086585317000/, a r...
09/06/2026

We're delighted to shine a light on FJ Bosworth & Sons https://www.facebook.com/people/FJ-Bosworth/100086585317000/, a remarkable Essex farming family who have been working the land since 1919.

Four generations on, father and son, Stuart and Jack Bosworth, continue the legacy from their Essex farm. Today the business spans 330 hectares of arable crops, raises pigs fed on grain milled on the farm, and offers precision agricultural contracting and machinery hire to farmers and land managers across Essex.

In 2024, they acquired Procters Sausages, the much-loved Ipswich-based brand that turns their farm-reared pork into something truly special for your plate. True farm to fork, done properly.

We've been proud to work alongside Jack since the Procter's acquisition, and it's been a genuine pleasure supporting a business with such deep roots and a clear vision for the future.

Here's to the next generation of British farming.

No icon. No symbol. Just letters, set with intent. The best typographic logos are not the easy option, they are often th...
03/06/2026

No icon. No symbol. Just letters, set with intent.

The best typographic logos are not the easy option, they are often the hardest. Every kerning decision, every weight choice, every curve is exposed. There is nowhere to hide.

Our full article walks through the research process behind great wordmark design, and takes a closer look at what makes Accent's own logo tick. https://accentdesign.co.uk/articles/typographic-logos-wordmarks-guide Worth a read if you are thinking about a rebrand, a new identity, or simply what makes certain logos last.

We've won two global Web Excellence Awards! Accent has been recognised at the 18th Web Excellence Awards for our work on...
26/05/2026

We've won two global Web Excellence Awards!

Accent has been recognised at the 18th Web Excellence Awards for our work on the Neotropical Birding and Conservation website https://www.facebook.com/groups/31491408108/, winning in both the Charitable Organizations and Non-Profit categories.

In just six months, the new site has driven a 50% rise in memberships and a 424% increase in donations for a charity that's protected Neotropical birdlife for over 30 years.

Proud of the team. Proud of the project.

Read more on our website https://accentdesign.co.uk/articles/web-excellence-awards-2026

Thursday 21 May 2026 is Global Accessibility Awareness Day, and 25% of UK adults are disabled. Yet 95.9% of homepages st...
20/05/2026

Thursday 21 May 2026 is Global Accessibility Awareness Day, and 25% of UK adults are disabled. Yet 95.9% of homepages still fail WCAG. Accessible design is not a nice-to-have. It is how good websites get built.

We've pulled together a practical guide to inclusive web design: what it means, how it differs from accessibility, the principles that guide it, and a free checklist your team can actually use. https://accentdesign.co.uk/articles/inclusive-design-for-websites-a-practical-guide-for-gaad-2026/

Design for one, extend to many.

Colour is having a moment. In 2026, gradients are one of the most powerful tools a web designer can reach for; not the g...
13/05/2026

Colour is having a moment. In 2026, gradients are one of the most powerful tools a web designer can reach for; not the garish rainbow blends of the early web, but something altogether more considered. Brights that energise. Pastels that build trust. Deep, cinematic darks that command attention.

Whether you are planning a new website or refreshing an existing one, understanding how to deploy colour with intention is one of the most impactful decisions you can make. At Accent, we build bespoke gradient design systems tailored to your brand, because the right palette should be as recognisable as your logo.

Read the full article: https://accentdesign.co.uk/articles/the-power-of-colour-gradients-to-elevate-website-design

After 27 years building things for the web, our MD Dave Fuller sat down with the time logs and asked an uncomfortable qu...
06/05/2026

After 27 years building things for the web, our MD Dave Fuller sat down with the time logs and asked an uncomfortable question: how much of our project management is actually managing projects, versus chasing context that should already exist?

Eighteen months on, our monthly admin hours are down by roughly 70%.

In this article, Dave shares the workflow we built around our longest-running client, Agency Express, and the SignMaster system we have developed for over fifteen years. He covers:

- The four-step approach: capture, synthesise, store, instruct
- Why the human-in-the-loop is the whole point, not an afterthought
- How we scrub sensitive data before it goes near an AI tool
- What we reinvested the saved hours into (spoiler: not more billable work)
- Honest cautions for any agency thinking of trying the same

Read the full article on our blog https://accentdesign.co.uk/articles/how-ai-cut-a-third-off-our-monthly-project-management-without-losing-the-plot

Mobile-first design isn't about making things smaller. It's about making harder decisions earlier. Mobile now accounts f...
29/04/2026

Mobile-first design isn't about making things smaller. It's about making harder decisions earlier.

Mobile now accounts for around 52% of UK web traffic (Statcounter, March 2026), yet most business sites are still built desktop-first and squeezed down afterwards. It shows: 3MB hero images, hamburger menus hiding your main CTA, forms you need two thumbs to tap.

Our new guide covers:

✅ What mobile-first actually means (and how it differs from responsive)
✅ The step-by-step process we use on every Accent project
✅ Real CSS code examples
✅ The mistakes we still see in 2026
✅ When mobile-first isn't the right call
✅ What it means for your SEO

https://accentdesign.co.uk/articles/mobile-first-design-a-practical-strategy-guide-for-uk-businesses-in-2026

Accent is proud to support Neotropical Birding and Conservation https://www.facebook.com/groups/31491408108 as one of ou...
22/04/2026

Accent is proud to support Neotropical Birding and Conservation https://www.facebook.com/groups/31491408108 as one of our chosen charities. On ‘Earth Day’ we believe that building great websites and doing good in the world aren't mutually exclusive. Supporting NBC is one small way we put that belief into practice. Our power, our planet.

The 2025 Conservation Awards Programme grants have been announced, funding 10 field projects across nine countries, protecting everything from the Critically Endangered Marsh Antwren in Brazil to a spinetail in Peru that hasn't even been formally named as a species yet.

Learn more about this brilliant charity and the award grants from https://accentdesign.co.uk/articles/supporting-conservation-across-the-neotropics
Photo © Dante Buzzetti

We are delighted to share the launch of a brand new website for MD Music Tuition! Working closely with the client Marty,...
15/04/2026

We are delighted to share the launch of a brand new website for MD Music Tuition!

Working closely with the client Marty, we built a site that truly reflects his personality and passion for music. Designed with a nod to the 1980s and styled in his favourite colours, the site features a fresh new logo and beautiful photography by our very own award-winning photographer. Under the bonnet, the site is built in PostHTML for lightning-fast performance, fully responsive across all devices, and optimised for a great user experience.

Tap the link to take a peek! https://www.mdmusictuition.co.uk

If you are thinking about a new or refreshed website for your business, we would love to chat.

Address

The Enterprise Centre, University Of East Anglia
Norwich
NR47TJ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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