10/06/2026
There's something rather special about helping a family business with over a century of heritage step into its next chapter. We're thrilled to share the new look for FJ Bosworth & Sons, four generations of Essex farmers and the proud owners of Procters Sausages.
The original logo had served the family beautifully, but with the business evolving and the Procter's brand now in the fold, it was time for a refresh that felt cohesive across the whole operation.
Here's what we set out to achieve:
• Give greater prominence to the arable side of the business, sitting proudly alongside the pigs
• Adopt the Procter's navy to create a unified family of brands
• Move to an elegant serif typeface that nods to the heritage whilst feeling thoroughly modern
• Fully vectorised, so it works beautifully everywhere from a tractor livery to a website favicon