Airsnax Case Study
AirSnax approached us with a great product, a design for their packaging, and a website they felt could be better. As a start-up brand, they were relatively new to the game, they had bags of enthusiasm for their product but needed a partner to help them focus their energy. Together we formulated a plan to turn their passion into a successful brand.
The first deliverable was the brand website. We cleaned the slate on the uninspiring one-page catalogue website that Airsnax approached us with and designed and developed an engaging Shopify-driven eCommerce store that truly represents the brand on every conversion-driving, story-telling page. Flexible promotion blocks lead to the cleanest of product pages, and customers also have the option of signing up for easy-to-manage monthly subscriptions for a discounted price. A win-win for the brand and its loyal customers.
Our creative team developed an illustration style to run across social media, exhibition and merchandise to convey a sense of energy, trendiness, and diversity. The characters added humour to the brand, infusing each snacking scenario with a dash of fun.
Illustrators like Jean Jullien provided inspiration as we wanted the style to be straightforward, witty, and comical. The aim was to fashion uncomplicated figures using Airsnax's vivid colours, facilitating seamless brand communication. Brands like Nike and Adidas, which employed contemporary illustration and typographic styles, were influential in conveying the concepts of health and nutrition.
The overarching style choice was to accentuate snack details while maintaining an engaging and simple illustrative approach. Each illustration revolved around the snacks, resulting in playful and lively compositions. These styles are anticipated to evolve through future creative iterations, consistently communicating Airsnax's identity as a diverse and nonconformist brand, adept at staying attuned to emerging trends.
For snack brands like Airsnax, having a vers
🐄 Presented with the challenge of drumming up excitement for Butlers Farmhouse Cheeses during the peak pre-Easter cheese-buying period, we created this MOO-tiful specimen - the #EasterCow!
🐣 Our quirky take on the Easter Bunny allowed us the opportunity to bring a sense of humour to the campaign, plus versatility for the illustration to be used as a corner sign-off on product photography.
🎨 The goal of our Easter Concept for Butlers was to achieve an illustration which was on brand, brightly coloured and could be subtly animated to add an extra layer of detail.
🥚 Check out the full Easter campaign at @ButlersCheese to see all the amazing content we've created for them during the #Easter run-in!
🧀 And if you're in the mood for some delicious cheeses, you won't be disappointed with the mouth-watering choices available on their brilliant website. https://butlerscheeses.co.uk/
See more of our portfolio 👉https://farrows.co.uk/case-studies/
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🧀 Is there anything better than a great Christmas cheese board? If you happened to order the delicious Christmas Cheese selection from our legendary client @butlersfarmhousecheeses this year, you’re in for a treat! 🎅
🔎 Our input for this project included creative strategy, copywriting, design and artwork for the Gift boxes and Outer packaging - all of which results in some VERY tasty packaging, and a delivery experience which brings both form and function to the table.
🛒 Butlers Christmas Cheese boxes are available from Waitrose and Butlers online cheese store.
♻️ Excellent to be working with Quantum Packaging for the Gift Packs and @boxwaypackaging for Outer Packaging, both using sustainable and recyclable options.
👻 Happy Halloween from the Farrows team! 🎃
Here's a custom GIF we created for our client Airsnax; this is being used across their social channels today!
📯 We're delighted to announce that we are now partnering with @The-Pudding-Stop-1451042201785633, focusing on eCommerce and user experience optimisation.
📦 Delivering outrageously good bakes across the UK (and to the Farrows offices) from various sites in the St. Albans area; if you haven't yet tried them, we highly recommend indulging.
🔎 thepuddingstop.com
📹 We recently shot and produced a new introductory video for Crisp Malt, one of the world's largest maltsters and a long-term client of Farrows.
🌾 Focussing on the concept of 'from field to glass', our brief was to showcase Crisp Malt's grower partnerships, expertise and exceptional quality; and we couldn't be happier with the result.
🔎 The film created is used across the website, social media, exhibitions and events.
Priscilla Bacon Hospice £3 Campaign
We’re hugely excited to support and be working with Priscilla Bacon Hospice on their new campaign to fundraise to start the build of their new hospice. Donating just £3 will make a huge difference to the care they can offer our community. www.justgiving.com/campaign/3pounds
Open as Usual
Hello everyone on this beautiful Monday ☀️☀️
The Farrow’s team is working from home until further notice. However it’s very much business as usual here, our design, digital and client services teams are on hand to help.
Thank you for your continued support during this time, we hope to be back to normal as soon as possible...
Garfield Weston Foundation - Chelsea Flower Show - Full Film
Garfield Weston Foundation wanted a video to show the full ten-day build of their incredible garden at Chelsea Flower Show. We installed 2 x time lapse cameras on the first day of build that captured an image every 4 minutes. These were then interlinked with various cutaways and interviews were taken on the final day of the build. Editing took place overnight just in time for press day at the show! Read more about our work on this project: https://buff.ly/2kDAUro
Calling all Web Developers!
CALLING ALL SENIOR WEB DEVELOPERS… We are seeking an energetic, ambitious and talented individual to join our amazing team, full-time in Norwich. Find out more here: https://buff.ly/2NDDkn9 or to apply, email your CV to [email protected].
Garfield Weston% Film 1 WITH GUY V2
Celebrating 60 years of the Garfield Weston Foundation. We created this book as a legacy piece, along with the accompanying video showcasing a selection of the many charities they have supported over the last 60 years. The Garfield Weston Foundation is a family-founded, charitable grant-making foundation, which supports a wide range of causes across the UK, donating over £62 million annually.
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We worked with Age UK Norfolk to create this vibrant service guide. They are a great local charity who's invaluable work supports older people and their families living in Norfolk.