Finch Design Co.

Finch Design Co. As the founder and Graphic Designer at Finch Design Company, my work is driven by my passion to help

03/06/2026

Throwing money at a new design won’t fix your broken sales pipeline.

I spent years watching businesses struggle because they thought nice graphics would hide a bad strategy.

To get a website that actually makes money, you have to build from the ground up. Here is the exact plan we use to fix a stuck brand:

The Audit: Look at your sales data and find exactly where buyers leave.

The Core: Pick one specific person to talk to.

The Look: Make sure your visual design matches your price tag.

The Path: Cut two steps out of your checkout process.

The messy middle is where real business growth happens, but you do not have to guess your way through it.

DM the word CHAT and I’ll send over a link for a free 30-minute deep dive into your brand and website.

CreativeAgency BusinessGrowth

19/05/2026

Jumping on the logo archive trend. 📁✨

Six years of building brands at Finch. It is a long time to spend moving shapes around a screen, but we wouldn’t have it any other way.

We dug through the archives to pull out some of our favourite identities from the past few years. It’s been great to look back at the work we’ve done for businesses and campaigns across the UK.

A big shoutout to Pawley and Orrey who helped us bring a lot of these to life. 🤝

We have some fresh ones to add to the list soon, so keep your eyes peeled. 👀

Which one of these stands out to you the most? Let us know below! 👇

14/05/2026

We never start with a logo. 🎨

We recently worked with , a great setup that prints and ships gear for bands, to build their brand new look. But before we drew a single line, we got the whole team in a room to map out the strategy and tone of voice.

Once we had that true north, we started on the mood boards. We wanted the new brand to feel loud, bold, and full of energy. That meant thick text, squiggly lines that look like a musician’s raw draft, and real, unpolished photos that look like a fan snapped them right at the gig.

Watch the video for a behind-the-scenes look at part one of the rebrand, and see how we take things from a client’s Pinterest board to a shared vision. 👀

Let me know what you think of the raw vibe in the comments, and drop a follow so you don’t miss part two! 👇

GraphicDesign

02/05/2026

I'm beyond excited to share my latest project with you all! 🤘🏼 It’s been a labour of love, working with MerchyCart to craft a brand that truly resonates with the music community.

Over the past year, we've been on a mission to create something that speaks directly to the gigging musicians who pour their hearts out on stage. I’ve had an absolute blast diving into this project and getting to work along side the team.

Huge thanks to Lucy Mowatt at .marketing for bringing the vision to life with her incredible tone of voice. It’s a game-changer! Thanks to her, the whole project sounds as awesome as it looks.

01/05/2026

I recently stumbled upon my very first logo design, and let's just say it's...not great. I was trying to simplify an academy's outdated branding, but it looks like I overcomplicated things. The text was a mess, the hierarchy was off, and it was way too long. If I were to redo it today, I'd focus on strategy first - understanding the academy’s values, sports, art, and more. Design is about creating a visual language that resonates with people and evolves with them. Has anyone else had a similar experience with early designs?

I’d probably approach it differently now. Cleaner fonts, a more compact layout, and removing unnecessary elements. But what really matters is building a strong foundation that connects with people. Not just making things look nice. It's interesting to look back and see how far I've come.

17/03/2026

You probably don’t need a new logo. You need a better camera. 📸🛑

Here is the reality check I give startups at Finch Design Co: if 90% of your business happens on social media, your logo is just a tiny 50-pixel circle in the top corner of the screen.

Nobody is making a buying decision based on that tiny circle.

I will gladly design you a great identity, but if your budget is tight, don’t blow it all on a logo while posting blurry phone photos. Your actual branding is:
✨ Your photography
✨ Your video quality
✨ Your lighting & aesthetic

Think about your favourite brand on social right now. Are you picturing their logo, or their content? Let me know below! 👇

22/01/2026

So, here I am. No thrills. Just me in my pink office, surrounded by paint samples and mugs!

I’ve challenged myself to show up more this year. To step out from behind the work and actually show you the face behind .uk . And not only that, but finally shouting about the work we’ve been doing and sharing the process behind it.

Whatever happens, it won’t be perfect, but it will be me 🙌🏻

24/10/2023

We're excited to share that we have NEW AVAILABILITY for FREE consultations on Squarespace websites! 🆕🎉

Squarespace is a dynamic platform that empowers you to create visually captivating, user-friendly websites without any coding or design expertise. It's the ideal solution for those who want to showcase their products, services, or mission effectively and beautifully.

What happens during a consultation? We'll:
✅ Dive into your specific goals and objectives
✅ Delve into your unique brand identity
✅ Brainstorm fresh design concepts and layout strategies
✅ Explore e-commerce and growth opportunities
✅ Address all your Squarespace inquiries

Reach out by sending us a direct message or commenting below, and we'll schedule your free consultation.

Dive into the world of coffee trends and beautiful design with our newest post! FreshGround's 'Spilling the Beans' newsl...
13/09/2023

Dive into the world of coffee trends and beautiful design with our newest post!

FreshGround's 'Spilling the Beans' newsletter is back for AW23, and we were thrilled to be asked to design it once again.

Discover how we used colour, tradition, and a touch of AI in our design approach.

☕ Grab your favourite brew and read all about it now!

https://www.finchdesigncompany.co.uk/work-design/freshground-spilling-the-beans-aw23

It's time to spill the beans!We were so thrilled to work on the design for the Autumn/Winter 2023 edition of "Spill the...
08/09/2023

It's time to spill the beans!

We were so thrilled to work on the design for the Autumn/Winter 2023 edition of "Spill the Beans" newsletter! ☕🍂

Here's River, our Junior Designer, proudly displaying the finished product!

Hold onto your mugs, because next week, we're pulling back the curtain to give you a behind-the-scenes look at the design journey. 🖌

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Norwich
NR134JP

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Tuesday 9am - 5pm
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Friday 9am - 5pm

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