21/08/2026
Behind the Brand #01
Earlier this year I was asked to create a new identity for Northern Star Wealth Management.
A finished logo might look simple, but getting there rarely is.
I started by exploring dozens of ideas around stars, compass points, navigation and direction, alongside different typography and layouts.
Gradually, those ideas developed into the final concept, combining the Northern Star with a compass to create a mark built around direction, guidance and moving forward.
From there, I developed the full identity, including the primary logo, standalone logomark, alternative colour versions and brand guidelines.
Swipe through to see how it went from the first Illustrator experiments to the finished brand
That's the bit of logo design you don't normally get to see.