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Black And White Boy SEO & Digital Marketing

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Black And White Boy SEO & Digital Marketing

Black and White Boy is a digital marketing agency based in North-East England. We get epic results f Basically, we sell more of your stuff online.

One of the most common problems faced by businsses today is the whole internet marketing thing and how they can use it to improve reach, generate more leads and ultimately sell more products and services. Join the hundreds of companies we have helped to overcome the struggles of getting more leads for their businesses and have now transformed themselves into success stories selling their products

and services on the internet. Black And White Boy help businesses overcome those common markting challenges with practical, actionable advice and assistance. We learn where you are now, what you’re challenges are, where you want to be and how you can move forward with a solution. As the owner and founder of Black And White Boy, Paul Clarke has been fortunate enough to be involved with sales and marketing for over 30 years and has witnessed a lot of changes within that time. That being said, we talk about the internet as this new opportunity to take advantage of, which it is, and as it grows expotentially it becomes more complex, which piles even more confusion on us as business owners. But what most people forget is the fundementals of marketing haven’t changed that much in the last 100 years. So what worked back in the 1920’s still broadly work today, it’s only the medium that has changed. As an example of this, you only have to look at 1950’s to see how television changed marketing back then and provided the opportunity for then small brands to get their message to a wider audience, which was the trigger these companies to grow to giant corporations we know so well today. You can see that it’s not such a big leap to apply the same logic in the internet age, and how companies who exist today use those same principles to get a message to a larger audience to sell more products, and that my friend includes you and your business. The definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising” The key word is selling, as it is a human activity and that means understanding the person you want to sell to. Given the above, our mission therefore, is to blend the old with the new and distil the things that work in the marketplace to get your brand a greater reach and to sell more by appealing to peoples sensibilities through the medium of online technology. this includes, SEO, linkbuilding, Website design and all other forms of online marketing to get you results.

23/03/2022

As a site owner, you know that in order to be successful, you need to rank high on Google.

But did you know that there are many things you can do to improve your ranking? Core web vitals are one of the most important signals you can send to Google right now.

By improving your core web vitals, you can differentiate your website from the competition and provide a better user experience for your visitors. And Black And White Boy SEO And Website Design can help!

Contact us today for a free consultation on how we can help improve your website's ranking and give you an edge over the competition.

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22/03/2022

Ready to get to the top of Google?

relying on vanity metrics such as likes and follows?

You should be focusing on real-world, tangible results that actually make a difference to the bottom line of your business, such as LEADS, REVENUE and PROFIT.

08/03/2022

SEO is a great way to help wedding car hire services get more traffic and find new clients! By using techniques like on-page optimisation and off-page optimisation, you can improve your website's visibility and organic search traffic. But's it's just as important to measure the success of your SEO campaign so you can make necessary adjustments and this which is the true power of ranking at the top of Google.

link to the article in the first comment

27/10/2021

I've got a special deal for anyone looking for SEO...

In fact, I guarantee it's the cheapest SEO package anywhere on Facebook.

There is only one disclaimer.

It's gonna take a while.

SEO takes work... it has lots of moving parts and is process-driven, which means it needs people to carry it out effectively to get the best results.

keyword research, website development, technical SEO, content creation, link acquisition, imagination, effective standard operating procedures, Experience etc all contribute to an effective ongoing campaign...

There are tools to help make these jobs easier, but none of them are wholly automated and at each stage there is a human being taking decisions.

So, despite what you might believe or have been told, there are no push-button automated, instant results solutions out there ready for you to discover or some SEO wizard who has found a gaping flaw in the Google algorithm that can be exploited and rank #1 for high-value keywords within hours.

If someone tells you this, step back slowly and walk away.

So given all that, the SEO still stands, it can be a cheap as you like, but the less you pay, the longer you'll have to wait along time for the results.

The flip side, of course, is that if you want quicker results, you can always invest more, but remember as a business owner, the key thing for you to consider is not how much you will spend, it's what's the ROI?

25/10/2021

This is a genuine conversation.

Client: I don't know what all the fuss is about, I have SEO'd my site, I don't really need help in that area

me: that's great, I'm always interested to know what type of things you've done for SEO on your site?

Client: I installed the Yoast plugin...

Me: *rolls eyes*

It's easy to see why people look upon things like SEO as being a scam when many business owners have this theory about having a push-button system that does everything for you at no or little cost.

There are not many things in life that can do that for you, even more so in SEO.

The fact is SEO is not as simple as installing a plugin.

Granted plugins can assist you in optimising your site but they have to be implemented correctly and to do that you need SEO knowledge.

Sure, if your site is only a few pages long then the Yoast plugin may be enough for you, but it will not work on larger sites or for clients with more specific requirements if it just sits there with no added input.

I could go into great detail about how plugins can cause SEO issues down the line but suffice to say that installing a simple plugin and not understanding how it works and what you have to do can actually do more harm than good.

This is the reality of a lot of websites, however...

A designer installs Yoast as a must-use plugin and the site owner thinks that it is magically going to solve all the SEO conundrums.

Sadly this couldn't be further from the truth.

I m a firm believer that SEO can be simple, but it's not easy and certainly not as easy as installing a solitary plugin.

SEO can be distilled into 3 factors, interestingly, however, none of these are covered by installing an SEO plugin.

✅ Keyword research is the starting point of all your SEO activity.

What people are searching for, how much they are searching and the intent of the keyword will provide you with a solid foundation for your site. Without proper keyword research, you are shooting in the dark and leaving your digital marketing at the mercy of random thoughts and spur of the moment gestures.

Some SEO plugins do attempt to assist with keywords, but no substitute for thorough research.

✅ Quality content: it's what gets targeted visitors to your site and is the fruit of your keyword research, this can come in many different forms, but the aim is to provide value to the target audience with better content than what's online already.

✅ Links are still unquestionably the thing that provides power and authority to your site, but they need to be high quality and topically relevant to ensure that they have the desired effect.

So, if you have been told, or assume that an SEO plugin can do all the SEO heavy lifting so you don't need to do anything else to your site, I recommend further research or speak to someone who knows what they're talking about.

22/10/2021

Quick tip for when you are adding a new article to your site.

Internal linking is really important for your site because they help with "crawlability" and encourages search engines such as Google to findunearth more of your content and helps more people find your site.

You can be a little more savvy with it by adding relevance to the post through internal linking it to other pages which are on the same topic.

To do that, go to google search bar and type in site:yourdomain.com then add a key phrase that's related to your new post.

What this search operator will do is find other pages on your site with similar keyword and so are regarded as topically relevant.

You just need to pick a handful of pages, which you then visit and identify some relevant phrases you can use to link to your new post.

You can take this technique a step further by using a browser tool such as Mozbar for example and identify from those pages listed which ones are the most powerful and more likely to get traffic.

You can then internally link from the most powerful and relevant pages on your website to that blog post which helps it get discovered.

20/10/2021

The thing about SEO and internet marketing in general is that for the most part everything you need to know is in plain site.

Think about it...

If you want to be get more people visiting your website organically you need to rank high in the search engines to capture more eyeballs.

So if you're gunning for a particular search term, all you need to do therefore is to input that query and see what Google returns on page one.

Take a local brick and mortar businesses for example, how do you get your website found by people who are looking for your product/services but who are searching in your location?

Simply search in google for your service + location and see whose ranking.

All you then have to do is to reverse engineer what the top 10 pages for that query are doing and apply it on your own page.

Now let's be clear, I am not encouraging you just to lift the top page directly and copy and paste it on to your page, that's not only unethical, but google knows who published first and you'll get slapped with a duplicate content penalty.

But what you'll find is that by studying first page results, you'll find commonalities, which if applied on your own webpage, will help move the needle for you too.

Furthermore, you will find that by going that extra mile, you can also beat those who appear top of page one by identifying gaps in their content and plugging it by addressing it in your own content.

It's all about user experience...

We know that google is looking to provide the best possible result for the query, it's down to you to provide that.

Relevancy and intent are key factors here - obviously you need to include information about the service you provide, don't half ass it, aim to be better than every other page in the top results by answering the query the best.

Again, this is where you can refer to the top page for the query itself and observe the type of content Google is rewarding.

It you can provide similar type of content Google is showing for that keyword, then that should nail intent, on a query such as this. 9 out or 10 times it's likely to be about the product or service you have searched for, but as the expert, it shouldn't be too much of a stretch for you produce content.

But often an easy win here and the SEO pros secret sauce is location details,

Again, being logical about it, what types of things would you think need to be added to your page to make it relevant to your location?

If you can provide similar type of content Google is showing for that keyword, then that should nail intent, on a query such as this. 9 out of 10 times it's likely to be about the product or service you have searched for, but as the expert, it shouldn't be too much of a stretch for you produce content.

As you've already provided service information which is better than the competition, you can now provide an extra layer of clues in the form of proximity based context to the page so Google can make a full assessment about what your page is truly about and in so doing answering the query of service + location.

Let me know if you have any questions.

19/10/2021

The best way to improve your online presence and generate more leads via your website comes down to two basic things - creating engaging content and building links.

However, in my experience of working with business owners, many don't have a clue how to do that, and to be fair, why should they?

This is where we come in and help to:

- Build an efficient content strategy for your specific businesses

- Optimise your website and audit your existing content

- Research relevant keywords, categories, subcategories to cover the scope of your industry

- Create compelling content that provides traction in terms of traffic and illicit action

- Build authority and relevance by acquiring appropriate high-quality links, and avoiding trash.

In developing your own content strategy one easy way to start is to think about something you know well, your customer!

By taking a "They ask, you answer" approach, you can provide value as an industry expert to visitors who want to know the answers to the questions you have been asked by previous clients about your product or service and how it applies to your industry, it should be a rich seam to mine with plenty of scope for content creation.

Beyond that, you'll also want to look at developing a more branded approach to your content that really nails what differentiates you from any others in the market.

Using that basic framework for building a content strategy will put you well on your way to developing your content calendar.

But where it really makes a difference is when you combine that expertise with research and by incorporating;

- Long-tail keyphrases where there is less competition.
- Target the big topics in your industry to help develop strong cluster opportunities through interlinking and supporting content.
- Consider the user journey and how that relates to your ultimate objective of getting enquiries, so consider how you can incorporate it into your sales funnel.
- Think about user intent and how it relates to your product and develop content around that using - informative, commercial investigation, transactional keywords.
- Develop a content calendar so that you have a consistent publishing cadence that encourages search engines to crawl your site frequently over the long term.

That should provide a solid foundation that you can start building links upon to get additional traffic boosts.

18/10/2021

All Killer No Filler...

If you're going to do email marketing, then I'd recommend following these guidelines.

• Don't spam with sales or advertising messages; give value instead!
• Manage your email lists properly, tag them logically so you can provide targeted messages to people who actually might find your information useful.
• Think about the content you send and be objective and ask yourself is this helpful content - not just filler?
• You can still offer promotions or discounts on products you sell but don't revert to that each and every email.
• Use automation to ensure your subscribers are channelled correctly
• Be consistent - your subscribers have short memories, you have to keep your brand visible

Your email subscribers are marketing collateral that many don't consider useful and email marketing is a great way to make use of that asset and helps you to:

• Build strong relationships by sending personalised emails that are focused on the recipient's wants and needs
• Get old or dormant customers to re-engage
• Make an emotional connection with your customers
• Strengthen customer relationships
• Increase sales leads
• Build loyalty with your existing customers
• Reach new potential customers
• High Return on Investment.

Are you using your email assets, I find that most businesses are just sitting on them doing nothing, but at the same time scratching their heads thinking how they can drum up businesses - email marketing is the answer.

01/10/2021

Habits are powerful things, they govern every aspect of our lives from what time we go to bed at night to what we watch on TV or indeed how we make purchases, these habits follow us through life influencing every facet of our daily activities.

Often these habits are so embedded in our lifestyles that it can be very difficult to give them up, even when there is a clear reason to do so, take smoking, drinking or even binging on Netflix for example.

Obviously, using the internet has also become part of our collective habits and has revolutionised the way we function as a society.

Large corporations through to small businesses have taken advantage of the opportunities it opens up, It has given many of them a competitive edge in their market and it gives them an opportunity to reach out to their customers.

Large corporations like Google and Facebook certainly know that they depend on the regular user's habits, it's how they make money.

Post-pandemic more and more businesses have woken up to the power of digital marketing for their business and even now after we are getting our lives back to some semblance of normality the internet grows unabated.

in fact, It is predicted that online shopping for this Christmas period is going to be even busier than it was last Christmas, which as you probably recall was during a lockdown when we had no choice but to shop online.

It seems Covid has truly changed our habits.

according to statistia, Over the past pandemic year, a significant number of consumers in the United Kingdom (UK) have reported changes in their online shopping behaviour. Specifically, in March 2020, about 40 percent of UK shoppers said they had been shopping more online, compared to before the coronavirus (COVID-19) pandemic. By February 2021, however, this percentage had grown to approximately 75 percent. By the same token, offline shopping has decreased over the analysed period.

Now you might be reading this and thinking, so what, it does affect my business and what I do, you may not be in need of an online store or you don't deal in retail or even that Christmas is a slow time of the year (B2B?)

The fact remains people habits have changed and the same people who have gotten used to shopping online and who are responsible for its growth are the same people who work for you or customers, no matter what industry you work in, whether it's B2C or B2B.

It stands to reason therefore they are going to bring those same habits into the workplace, including more online related activity and it's only going to get stronger.

Perhaps you should think about how you can adapt your business to ride the wave?

You can assess your own digital marketing strength by taking our FREE scorecard (linked to in comments)

29/09/2021

Is email marketing really worth it?

Half of the world's population have at least one email address, many of whom use it as an essential tool to stay on top of their personal and professional matters.

As a business that wants to grow, It makes sense therefore to use it as a marketing channel to keep in contact with clients and prospects alike.

However, a lot of business owners think that email marketing is dead and associate it with spam and emails you can't unsubscribe from and think that participating in it risks tarnishing their brand.

But that couldn't be further from the truth.

Those of us who do it properly know it's one of the best marketing channels out there and despite what you might think, recipients love receiving our emails and represents one of the biggest sales channels in the business.

But It's not a simple as just sending an email blast every month or two.

You need to be strategic about it... what you'll say, how often you'll send emails, who you want to target and just as important is ensuring deliverability is maintained to a high level.

Furthermore, we also want to keep in mind that when they receive our emails they don't see it as spammy and associate it with poor quality and potentially a slur against your brand and reputation.

The answer and one which is pretty obvious is to give your audience the type of content they want to read and find useful but also associate it with your own products and services.

But despite many business owners knowing this, they find themselves defaulting to money off or special offer type of content, which not only customers don't want, but only serves to devalue your product.

To get highly profitable clients you shouldn't need to revert to being salesy but instead, nurture with great quality, value-driven emails which provide solutions to your audience's problems and answers the burning questions and crucially, which positions you as an expert in your industry.

The objective here is not necessarily to get the quick sale but to be patient, you're positioning yourself with your potential clients so that when they are ready to purchase, it's your brand that is top of mind.

The great thing is it's not that difficult to do with modern-day email packages out there which are relatively inexpensive.

Setting them up and using conventions such as tags and automation to organise and make it even more efficient for you makes it even more hands-off.

Also connecting it to your analytics can enable you to track campaigns and assign goals to them makes this channel even more powerful.

granted there are a lot of moving parts to this, but it is something you don't need to undertake all at once and you don't need to be so sophisticated to get started, the main thing is to start but be consistent.

If you can nail emails as a marketing channel you can and create a repeatable system which when done well is a great source of new, profitable and predictable revenue.

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