Purch It

21/01/2023

Sport is a big part of society's entertainment ecosystem, billions are spent on sponsorships. Whether it's on the front of the jersey, sleeve or even the top of the basketball boards at the NBA - you’ll find a logo or a phrase trademarked by a brand.

Let’s look at Manchester United. Team Viewer. Enough said. Yeah, Team Viewer is a massive company but to the casual Man U fan who doesn’t work in IT. WTF does Team Viewer have to gain? Or is gaining? Brand awareness - but to the Man Utd fans - what do they gain from this? I understand - Man Utd is a premier league team that gets millions of eyeballs not just from their matches, but also videos posted on Youtube and other sites. So I get it but can’t there be a give and take relationship between the club sponsors and fans?

At least with there’s a chance that fans can buy flights… and because the fans are paying exorbitant prices for tickets…it's not too much of a stretch.. but that’s neither here nor there.
My point is brands are paying Millions and are only getting “brand awareness” in return.

Is that enough? Maybe? Maybe not.

Can the sponsors get something else?

Can the fans get something from the sponsors?

This is where Purch It comes in.

Purch It is an image recognition mobile application that connects users to products and brands they see on screens and out of home advertising.

(Insert and bypass QR code debates)

Imagine an almost symbiotic relationship between your club sponsors and fans where both parties get value from each other.

Let’s use Arsenal again for an example - fans can scan player’s kits (which showcases the club sponsor) - Purch It can take them to a list of Arsenal FC kit products, but it can also show them flight packages during the summer (or other season) - maybe tickets to 2023-24’s Champions League final (because the Arsenal fan in me hopes and prays that we make that next season). Some fans may benefit from the Arsenal products and some may benefit from the Emirates deals.

Either way there’s some added value.

But Purch It isn’t just about buying merchandise. You can integrate a rewards system with your advertisements, where your fans can earn points / levels for purchases and engagements. These points can be redeemed for unique offers, invites to events and discounts on merchandise, tickets, etc.

Further value added.

Purch It can also work locally for clubs and teams. Every team is located in a certain location, city or town, due to the advertising pull locally (depending on how your team is doing, I guess) businesses would be advertising on the stands, in the lobbies, waiting areas, jumbo screens, bathrooms and billboards. These businesses can be integrated within the platform so your local businesses can start having relationships with their local fans and this can work both ways.

Fans may also want to know what local businesses are supporting their teams and may want to support local businesses which would be a massive value add for the advertising package that they’re purchasing.

Your fans engaging with your advertisers’ content opens opportunities for unique offers and experiences that can benefit both parties, the more the fans engage with yours and your advertisers content the more likely are to receive unique offers not available readily online - by doing this you are sparking a special relationship with your fans, your advertisers and your club.

Purch It also provides valuable data analytics for sports clubs, by capturing data analytics, behavior, purchase patterns, and preferences. This data can be used to create more effective marketing campaigns and increase revenue (which before would be unmeasurable).
Additionally, the app can help sports clubs and advertisers to build an email list of interested fans, allowing them to reach out to interested consumers directly, increasing the chances of repeat purchases.

In summary, Purch It will be a fantastic way for sports fans to stay connected to their favorite sports club and never miss out on exclusive deals and discounts again. And it is also a valuable tool for sports clubs to monetize their advertising space, increase brand awareness, and generate extra revenue for their clients and themselves.

If you work in a sports club, who sells advertising space and are regularly playing in front of fans and you are interested in learning more about what we’re building, drop me an email on [email protected].

19/01/2023

Streaming entertainment content is part of our day to day lives.

Over 19 million households in the UK are subscribed to at least one of the main Subscription on Video on Demand video providers. A crazy amount of numbers, especially when you think that the majority of those households (13.7M - 14.2M) use Netflix.

Netflix, HBO/NOW, Amazon to name a few has invested billions of £ on entertainment content over the last 10 or so years. Shows like , to name a few but there's still a massive discrepancy on spend vs revenue, every year the svod sites are making a loss even though their investment in content is going up.

Staff cuts, stocks going down, yada yada yada - It doesn't look good.

SVOD sites are spending Millions on producing a 30 minute (show a week )x 12 = that's 6 hours worth of content.

Compared to Youtube creators who creates hours of content (daily) for free and are taking eyeballs away from SVODs.
Don't get me wrong, has my subscription until the finale of , but after that it's getting cancelled!

Apologies, Totally forgot what this blog is all about:

Here's the 3 ways we can help providers and honestly even their audience. Whilst creating a new and engaging way to shop.

1) Product Placement that's Purch(ase) It-able..sorry: Streaming providers can use Purch It to monetize their content through product placement.

By integrating content within Purch It or our white labelled solution, streaming providers can reach a highly engaged audience and drive sales through their content - I'm not saying content that has to be prevalent on screen, even products that aren't product placements can tickle someone's shopping itch. We can do this by suggesting similar products to what was scanned by the user.

At the end of the day some brands would have paid $$$ to get their logo or products on screen - we're a conduit for them to receive some actual ROI and not ROI that's measured on eyeballs, I mean like, what the hell. Why eyeballs.. next time my Utilita direct debit bounces back, I'll tell them I'll pay them with eyeballs shall I?

I get that that's how things are measured in the OOH and digital marketing worlds, but seriously though. We're here as a solution.

User gets product - Streaming Provider gets Data analytics / Email / Sale / Revenue. We get affiliate pay outs and maybe a T-shirt signed by Pedro Pascal.. or something.

(If you're interested, I did a Product Placement rundown on Episode 1 --> https://threadreaderapp.com/thread/1615087343697887244.html)

2) Special Offers: Streaming providers can also use Purch It to offer special offers and unique products for specific users, based on their past behaviour, purchase, engagement patterns, and preferences.

This one's pretty self explanatory, unique products are becoming a thing of the past. This is why some old school video games and consoles are going for hundreds and thousands of dollars.

Specific offers for specific users can also improve a sales journey; "Realllyyyyy a special offer just for lil ol' meee?"

Maybe they can save it? Maybe they know someone else who would like a 10% off voucher for a Wednesday Addams Funko Pop Figure (https://www.netflix.shop/en-gb/products/pop-tv-wednesday-addams).

3) Email list building: Streaming providers can use Purch It to build an email list of interested consumers. When a user scans, engages or purchases a product or service through the app, they can be prompted to provide their email address in order to receive updates and special offers from the streaming provider OR Product placement brand.

This can help streaming providers and product placement brands reach out to interested consumers directly, increasing the chances of repeat purchases.

I know what you're thinking, they're on a SVOD, "they already have their email!" Nope. You know as well as I do... you're either a Netflix subscriber.. or your mum's(or other family member) paying for it.

There's plenty of data to be gathered and not just in terms of people who aren't subscribed to the SVOD but for the product placement brands who have spent hundreds of thousands or millions getting their product in shows or TV.
It's been 10/11 years since the Dark Knight rises came out and I'm still looking for that goddamn Bane jacket.

To summarise, Purch It can help increase revenue for SVOD providers and Product placement brands by providing their consumers a new, unique and engaging way to shop. Purch It can help increase brand visibility without actual content brand intrusion, help increase sales and dare I say a new way to generate revenue.

This will sound corny, but we're starting a revolution which we believe is a new, unique and engaging shopping variation that can compete with the current boring E-commerce process of:
"s**t , It's my mum's birthday, better browse through 31 pages on amazon to get her a coffee machine.."

PS. My statements and suggestions are to be taken with a pinch of salt. Purch It is still under development with our MVP being what it is... an MVP.

If you'd like to discuss the app further and learn more about us, don't hesitate to reach out.

If you're an investor and would like to invest in a fun, exciting and potentially money burning venture, please do reach out.

If you made it this far and you have an e-commerce brand or think Purch It can help with what you do - email me on [email protected] and I'll give you a lengthy free trial.

19/01/2023

Can Purch It work for video games? (non-mobile)

Yes, Purch It can work with video games. The concept can be applied in a similar way as with TV shows and movies.

For example, players can take a photo of an in-game product or advertisement, and Purch It will match it with similar real-world products or services available for purchase.

This can increase brand awareness and drive sales for the advertiser while also generating revenue for the game developer or publisher.

Additionally, game developers and publishers can use Purch It to monetize in-game advertising space and reach players with targeted ads. They can also use the data captured by Purch It to gain insights into player behaviour, purchase patterns, and preferences, and use this data to create more effective in-game marketing campaigns.

Furthermore, Purch It can also be used to encourage players to make in-game purchases by offering them unique offers, products, and discounts based on their in-game behaviour, purchase patterns, and preferences.

In summary, Purch It can work with video games by providing a new and unique way for game developers and publishers to monetize their in-game advertising space and reach players with targeted ads, while also providing a better experience for players.

It can increase brand awareness and drive sales for the advertiser and can be a new source of revenue for the game developer or publisher.

18/01/2023

Product placement rules in the UK are regulated by the British Code of Broadcast Advertising (BCBA) and the Broadcast Committee of Advertising Practice (BCAP).

These rules state that product placement in television programs must be editorially justified, clearly distinguishable from editorial content, and must not be unduly prominent.

Purch It, as an app that allows users to discover products from TV shows and movies, does not fall under the same regulations as traditional product placement in television programs.

Purch It does not involve placing products within the content of a TV show or movie, but rather allows users to discover products (or similar) that have been featured in the content after the fact. As a result, Purch It does not need to comply with the same product placement rules as television programs.

Additionally, Purch It can also provide a solution for brands that want to reach a targeted audience of binge-watchers and want to promote their products in a more subtle way than traditional product placement, which is often seen as intrusive by viewers.

With Purch It, brands can reach their target audience in a more natural and less intrusive way, while also providing a valuable service to consumers.

We're starting a new way to shop, making it more fun, make interactive without taking away from the and content you consume.

It's not for everyone. If people fancy something from their favourite show, we're here. If not, no sweat!

16/01/2023

I don't think there's any spoliers but regardless!!

: Product placements I've noticed on Episode 1: Panasonic Clock & Radio Beyonce (I know but she's a brand!) Tabasco hot sauce Jansport Bagpack Paper Mate Ink joy Pen Black Kit Cat Klock The...…

15/01/2023

Does your need this?

04/01/2023

01/01/2022

Happy New Year from everyone at Purch It! 🎉

31/12/2021

We want to be better, what do our users dislike about the app that we should focus on changing?

We found that our app users disliked that there was no suggested similar products or collections after scanning an image.

Secondly, a lack of product price was something they did not like either. And finally, they disliked not being educated on other features within the app.

We are currently taking a break to make the app better and we are making sure these changes are being implemented.

Thank you for sharing with us this feedback,
Do you agree with this data? Comment your perspective below 👇

29/12/2021

We want to be better, we asked and you responded, what do our users dislike about the app that we should focus on changing?

We found that our app users disliked that there was no suggested similar products or collections after scanning an image.

Secondly, a lack of product price was something they did not like either. And finally, they disliked not being educated on other features within the app.

We are currently taking a break to make the app better and we are making sure these changes are being implemented.

Thank you for sharing with us this feedback,
Do you agree with this data? Comment your perspective below 👇