11/08/2020
On Automated Audio Processing for One Master, Many Deliverables
So let me just go back a little bit in history. If you made a piece of content, let’s say a movie, what you would have done 20 years ago is run off of a number of film prints. And then they would go on a jumbo and get distributed around to all the theaters. And similarly, if you made an episodic series, the tape would go to the network and it will be transmitted.
Now, obviously, the means of distribution have expanded dramatically. Film has demised. So now there is a great interest in saying every time you generate a piece of content, you want to monetize it as quickly as possible in as many markets as possible. And so what the industry is looking for and has to do is to create a number of masters out of that one original.
.. so what we mean by one master many deliverables is really that we get one piece of audio and we regenerate audio that’s suitable for a number of platforms, a number of countries and so on. So that’s one master, many deliverables.
