Picnic Designs

Picnic Designs PICNIC Tasty Designs & Ideas

Tuxford, Nottinghamshire. Just your friendly neighbourhood Graphic Designer, Stay Tuned 🃏

After updating their logo DSOC needed some new business cards highlighting their updated branding.
08/04/2022

After updating their logo DSOC needed some new business cards highlighting their updated branding.

Organic Honey.Similar to the Organic olive oil the background colour is pale brown reminiscent of more traditional packa...
06/04/2022

Organic Honey.

Similar to the Organic olive oil the background colour is pale brown reminiscent of more traditional packaging that used unbleached paper. This colour will be familiar to consumers who look for organic and healthy products. The colouring will draw in the correct consumers as this is in stark contrast to unhealthy which is often coloured with bright colours.

Herbal SupplementsFor the herbal supplements we wanted to distinguish this product range from everything else, we did th...
06/04/2022

Herbal Supplements

For the herbal supplements we wanted to distinguish this product range from everything else, we did this by using a white background whilst incorporating the various design cues established on all the other packaging.

CBD Olive OilFor the CBD we opted to focus on the raw and natural elements of the product & implementing them into the d...
06/04/2022

CBD Olive Oil

For the CBD we opted to focus on the raw and natural elements of the product & implementing them into the design. By using a brown background emulating un-bleached paper.

Flavoured Broad Spectrum CBD OilAs these two products were similar to each other the key distinction between the two is ...
06/04/2022

Flavoured Broad Spectrum CBD Oil

As these two products were similar to each other the key distinction between the two is that one is coconut flavor and the other is avocado flavor.

Balm Packaging DesignThese 4 balms offer different health benefits but as they were all from the same line we produced a...
06/04/2022

Balm Packaging Design

These 4 balms offer different health benefits but as they were all from the same line we produced a similar layout to illustrate that these products were from the same family of products. The designs feature mono-white logos allowing the user to focus on the variant of the product that they are looking at.

Picnic Support for Ukraine. - Free creative services for Ukrainian refugees, looking to build a business in a new countr...
30/03/2022

Picnic Support for Ukraine. - Free creative services for Ukrainian refugees, looking to build a business in a new country. 

Double Drop – Concept 1Clean, Simple & ModernThe main logo here is two overlapping outlines of droplets and in the creat...
14/12/2021

Double Drop – Concept 1
Clean, Simple & Modern
The main logo here is two overlapping outlines of droplets and in the creating a smaller triangle that is a solid yellow. There has been a curved rectangle at the front of the triangle making the shape into a hut/shack.Yellow is not only halfway between blue and green on the colour spectrum but is also similar to the colour of the extracts. A light shade of blue signifies a small water droplet and the top half of the logo is green, subtlety echoing the nature/shape of a leaf.

Humble Shack – Concept 2Small & HonestThis is a logotype that can be reduced to an icon that features the company initia...
14/12/2021

Humble Shack – Concept 2
Small & Honest
This is a logotype that can be reduced to an icon that features the company initials and the symbol/icon of the hut.The “A” of shack has been replaced with an icon of a shack, providing a humble small feel to the mark. I have used a darker blue that provides better balance with the bold typeface so the two visual elements are not competing with each other.
Similar to concept one, type I’ve been tracked out providing a luxury/high-end feel. However, the weight & height of the typography being thicker allows the tone of the lettering to be more friendly reflecting and honest approachable value.

Mary Flow – Concept 3Natural & FriendlyThe main visual element of the logo is the cannabis leaf. However, it has been sh...
14/12/2021

Mary Flow – Concept 3
Natural & Friendly
The main visual element of the logo is the cannabis leaf. However, it has been shaped so the lower leaves create, palm style leaves which can be used as roofing elements for rural building in tropical climates. This is paired with some wavy blue lines that signify the natural flow of the ocean. Making the suggestion the hut is on the beach. Between the water and the leaf, there is an arched top rectangle that creates a doorway that transforms the negative space into a hut with the leaves as the roof and with the water flowing past the doorstep.
The logotype has been centralised whilst “Gotham,” typeface provides a modern, clean feel it has intentionally been set in lowercase to make it less formal.The clean modern Gotham type is contrasted by the heavy brush script, which gives the logo a natural beach-ey vibe. Additionally, the brush script when paired with the playful way the negative space has been used in the logo creates a friendly feel to the mark.

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