18/03/2025
Employers in business organisations run a business after all... we don't draw out contracts (social or transactional) with our real (biological) family members do we?
The "Family" corporate mantra is a marketing gimmick. Because, in order to generate loyalty, as organisations market to external customers (end users), they also must market to internal customers (employees)... and the market pitch for the later is:
"We are FAMILY,"
OR (the most popularly used...)
"We are ONE BIG FAMILY"