03/09/2026
You might be surprised to learn that AI doesn’t always know what’s true, sometimes it only knows what’s popular.
A recent experiment involving something called cats.txt showed just how easily online chatter can influence the answers AI gives us 🐈
The idea was deliberately made up. But once enough conversation appeared around it online, AI tools began treating it seriously, even recommending it in some cases 😱
It’s a useful reminder that AI-generated answers still need a healthy dose of human judgement.
And for businesses, there’s another takeaway...
As people increasingly use AI to discover brands, services and information, what’s being said about your business online, and how clearly you communicate what you do, could become increasingly important.
🔗 Want to read about the experiment for yourself?
https://www.searchenginejournal.com/how-cats-txt-showed-llms-txt-evidence-is-geo-astrology/584653/
Find out how we can help 👉 https://sf.media/