Dale Fitton Design

Dale Fitton Design Affordable Branding and Web Designer Based in Manchester.

🟠 What Is Branding — And Why Does It Matter for Small Businesses? 💡Branding is more than just a logo.It's how your busin...
18/08/2026

🟠 What Is Branding — And Why Does It Matter for Small Businesses? 💡

Branding is more than just a logo.

It's how your business looks, sounds and feels to your customers — from your colours and typography to your website, social media, business cards, flyers and signage. 🎨

For small businesses, a strong and consistent brand can help you:

🤝 Build trust and credibility
👀 Stand out from competitors
🧠 Become more recognisable and memorable
📈 Create confidence in your products or services

The key is consistency. When every customer touchpoint feels like the same business, you create a stronger and more professional brand experience.

I've written a new blog exploring what branding really is, why it matters for small businesses, common branding mistakes, and how professional branding can support business growth.

📖 Read the full blog:
https://www.madebydale.co.uk/post/what-is-branding-and-why-does-it-matter-for-small-businesses

Creative design made in Manchester — Made for you.

🟠 Bringing the ACS brand to life through print. 📖I'm excited to share some of the print design work I've created for Arc...
17/08/2026

🟠 Bringing the ACS brand to life through print. 📖

I'm excited to share some of the print design work I've created for Architectural Coating Solutions (ACS).

The focus was on creating professional, consistent and practical marketing materials that could help ACS present their business and services with confidence across different settings.

As part of the project, I designed:

💼 Business Cards — a clean, minimal design that keeps key information clear while making a strong first impression.

📖 52-Page Company Booklet — a premium, brand-led document showcasing ACS's services, qualifications, experience and capabilities, designed for client meetings, trade events and digital presentations.

📄 A5 Flyer — a more concise and cost-effective marketing format, allowing ACS to communicate their key services clearly while maintaining consistency with the wider brand.

Each piece was designed to work as part of the wider ACS identity, while also serving a specific purpose — from making an introduction to presenting the full capabilities of the business. 🎯

It's a great example of how good print design can turn a brand into something tangible, useful and memorable.

🤝 Client: Architectural Coating Solutions

🔗 Take a look at the full project here:
https://www.madebydale.co.uk/work-architectural-coating-solutions-manchester-branding-web-design

Creative design made in Manchester — Made for you.

🟠 Nothing beats hearing it from the client. ⭐One of the most rewarding parts of being a freelance graphic designer is re...
27/07/2026

🟠 Nothing beats hearing it from the client. ⭐

One of the most rewarding parts of being a freelance graphic designer is receiving feedback like this.

💬 "First class service always from Dale, been working together for many years and wouldn’t go anywhere else. Full of ideas and his delivery will blow your expectations out the water 👏🏻"

Working with Architectural Coating Solutions has been a fantastic opportunity to support their business across a variety of creative projects. From branding and marketing materials to digital design and ongoing creative support, it's been a pleasure helping bring their ideas to life.

Knowing that my work has had a positive impact on a client's business is exactly why I love what I do. Every project starts with understanding the client's goals and delivering creative solutions that are both effective and tailored to their needs.

A huge thank you to Joel and the Architectural Coating Solutions team for your kind words and for trusting me throughout our ongoing partnership. It's been a pleasure working with you, and I look forward to many more projects together! 🤝

Creative design made in Manchester — Made for you.

🟠 A Fresh Identity for Architectural Coating Solutions. ✨ I'm excited to share one of my latest branding projects.I had ...
27/07/2026

🟠 A Fresh Identity for Architectural Coating Solutions. ✨

I'm excited to share one of my latest branding projects.

I had the opportunity to refresh the visual identity for Architectural Coating Solutions (ACS), a nationwide specialist in commercial paint spraying, refurbishment and protective coating solutions. The goal was to create a brand that reflected the company's professionalism, expertise and reputation for delivering high-quality work across the UK.

The new identity was designed to feel bold, modern and instantly recognisable, giving ACS a consistent brand presence that works across both print and digital platforms.

As part of the branding project, I designed:
✅ A refreshed logo
🎨 A cohesive visual identity
📘 Brand assets for consistent marketing materials

It's always rewarding to help established businesses evolve their brand while staying true to who they are. A strong visual identity doesn't just look professional—it builds recognition, trust and confidence with every interaction. ✨

🤝 Client: Architectural Coating Solutions

🔗 Take a look at the full project here:
https://www.madebydale.co.uk/work-architectural-coating-solutions-manchester-branding-web-design

Creative design made in Manchester — Made for you.

🟠 A Better Recruitment Experience Starts Here. 📋 I'm excited to share another part of my recent project for Harlo Recrui...
20/07/2026

🟠 A Better Recruitment Experience Starts Here. 📋

I'm excited to share another part of my recent project for Harlo Recruitment.

Alongside creating the brand identity, I was also asked to design a digital recruitment form that would streamline the candidate registration process while maintaining a professional and consistent brand experience. 💼

The aim was to create a document that was easy to complete, simple to navigate and reflected Harlo Recruitment's new visual identity from start to finish.

As part of the project, I designed:
✅ A professionally branded digital recruitment form
📋 A clear and user-friendly layout
🎨 A design consistent with the Harlo Recruitment brand

It's always rewarding to create practical design solutions that not only look professional but also improve the experience for both businesses and their customers. ✨

🤝 Client: Harlo Recruitment

🔗 Take a look at the full project here:
https://www.madebydale.co.uk/work-harlo-recruitment-branding-digital-design-manchester

Creative design made in Manchester — Made for you.

🟠 Introducing Harlo Recruitment! 💼I'm excited to share one of my latest branding projects.I had the opportunity to desig...
20/07/2026

🟠 Introducing Harlo Recruitment! 💼

I'm excited to share one of my latest branding projects.

I had the opportunity to design the visual identity for Harlo Recruitment, creating a modern and professional brand that reflects confidence, trust and ambition within the recruitment industry. 🤝

The project included the development of a distinctive logo alongside a suite of digital brand assets, ensuring a consistent identity across both online and offline touchpoints.

As part of the project, I designed:
✅ A bold, professional logo
🎨 A cohesive visual identity
💻 Digital brand assets for a consistent online presence

It's always rewarding to help businesses build a brand from the ground up, creating an identity that not only looks professional but supports their growth and helps them stand out in a competitive market. 🚀

🤝 Client: Harlo Recruitment

🔗 Read the full project here:
https://www.madebydale.co.uk/work-harlo-recruitment-branding-digital-design-manchester

Creative design made in Manchester — Made for you.

🟠 Branding is more than just a logo.When people think about branding, they often picture a logo first.But great branding...
18/07/2026

🟠 Branding is more than just a logo.

When people think about branding, they often picture a logo first.

But great branding goes much further than that.

It's the colours you choose. 🎨
The typography you use. ✍️
The imagery you share. 📸
The tone of voice your customers connect with. 💬

Together, these elements create a consistent identity that helps people recognise, remember and trust your business before you've even had a conversation.

Swipe through to see why branding is one of the most valuable investments you can make for your business. ➡️

Creative design made in Manchester — Made for you.

🟠 Branding Mersey Valley Way 🌿 I had the opportunity to design the visual identity for Mersey Valley Way – the first rou...
17/07/2026

🟠 Branding Mersey Valley Way 🌿

I had the opportunity to design the visual identity for Mersey Valley Way – the first route in a planned nationwide series of walking trails, created to encourage outdoor activity and strengthen connections between local communities.

The 13-mile trail follows the River Mersey through Stockport, Manchester and Trafford, so it was important that the identity felt welcoming, recognisable and adaptable across both digital and physical environments.

As part of the project, I designed:
✅ A distinctive logo for the route
🪧 A wayfinding sign version to help guide visitors along the trail

It's always rewarding to work on projects that leave a lasting impact on local communities and encourage people to get outdoors.

🤝 Client: Manchester City Council, Stockport Council & Trafford Council

🔗 Read the full project here:
https://www.madebydale.co.uk/mersey-valley-way-branding-manchester

Creative design made in Manchester — Made for you.

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