14/07/2022
𝐓𝐡𝐢𝐬 𝐬𝐢𝐧𝐠𝐥𝐞 𝐭𝐡𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐝𝐞𝐬 𝐭𝐡𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫
𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞: 🔑
This is like a front door that is responsible for drawing in a majority of your website's traffic.
In order to do so effectively, it needs to be built with purpose. In other words, you'll need to incorporate elements that attract traffic, educate visitors, and invite conversions.
I'm talking about the ' Home page '
To improve the performance of your homepage, check out these elements every homepage must have:
1. Within three seconds, a website needs to tell visitors what the business has to offer. That's where 𝐲𝐨𝐮𝐫 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 comes in.
2. Include two to three 𝐜𝐚𝐥𝐥𝐬-𝐭𝐨-𝐚𝐜𝐭𝐢𝐨𝐧 above the fold that direct people to different stages of the buying cycle
3. 𝗨𝘀𝗲 𝗶𝗺𝗮𝗴𝗲𝘀 that capture emotion, drive action, and visually tell the story
4. Prospects want to know about the 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐛𝐮𝐲𝐢𝐧𝐠 from you. So quote their benefits
5. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟 is a powerful indicator of trust. Add it.
6. Enlist some of your 𝐤𝐞𝐲 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬. This gives people more of an understanding.
𝙒𝙧𝙖𝙥𝙥𝙞𝙣𝙜 𝙞𝙩 𝙪𝙥:
The homepage of your site is the first introduction each visitor will have to your business.
Before they make up their mind to become a customer, they’ll review your homepage to get an idea of what you sell, why that matters to them, and how they can benefit from what you have to offer.
