11/06/2026
Now more than ever, water safety needs greater awareness.
With warmer weather and recent tragic incidents, the message behind this campaign feels especially important: jumping into open water can be fatal. Cold water shock can affect even strong swimmers, and you never know what is beneath the surface.
In support of ās latest campaign, weāve refreshed the existing social media assets with subtle motion to help share an important message this summer, helping the key safety messages stand out while keeping the tone clear, respectful and focused on prevention.
If youāre spending time near open water this summer, please stay safe. And if you know a young person who may be tempted to jump in, start the conversation.
If someone gets into difficulty in the water, remember:
Phone 999.
Float on your back.
Throw something that floats.