01/04/2026
AI 0 - Designer 1
Here an example of some work I did last year as AI was making inroads into the design world and clients were experimenting with logo design.
Lizzie came to me as she liked my work. Nice.
The initial examples formed the brief of what she didn’t like. Too Fussy, not easy to read or translate across different platforms. Wrong colours.
Off course every time you ask AI to update something it doesn’t always get it right or even changes the concept completely.
The first image is a final signed off test drive of the logo with supporting colour palette.
I’d be interested in hearing from you if you want to work with a designer who has experience developing branding that works.
