Hangar47

Hangar47 We’re web designers & digital marketing experts. We build websites that convert and craft marketing that delivers results. If you’re ready, so are we. Think Fun.

In a world where the digital frontier seems vast and challenging, Hangar47, founded by Aleks Kruz in 2018, stands as a beacon of innovation, creativity, and strategy. Our motivation? To help UK small and medium-sized businesses compete without the big business costs. Services Tailored to Your Needs

Web Excellence: From the inception of an idea to its execution, we craft websites that not only look fantastic but also perform. Reliable Hosting: Experience seamless online operations with our robust hosting solutions. Creative Design: Our designs don't just appeal to the eyes; they resonate with the brand and its audience. Digital Strategy: Tailored SEO, social media, and holistic digital marketing strategies, crafted to get results. Security First: In today's digital landscape, cybersecurity is no longer optional. With us, you're always protected. A Legacy of Success

One of our hallmark projects? Assisting Recycled Office Solutions in their digital transformation. In a mere 3 weeks, we sculpted their e-commerce vision into a dynamic reality, culminating in a 600% rise in their monthly turnover since launch. Our commitment goes beyond projects; it's about building lasting relationships and tangible results. Values That Drive Us

Innovative Perspectives: We don’t settle for the first solution; we dig deeper. Above & Beyond: Our proactive approach ensures we consistently outdo ourselves. Result-Driven: Your success is our endgame. Your Success, Our Commitment: We're with you, from step one to the summit. Delighting Users: Beyond usability, we craft delightful digital experiences. Guided by Data: For us, data is the compass directing our strategies. Our Culture? Think Passion. Think Creative

We're not just another digital agency. We're a team that's approachable, brimming with creativity, and passionate about what we do. At Hangar47, we celebrate every idea, every challenge, and every success story. Ready to embark on a transformative digital journey? We're just a click away. Send us a message. We’d love to hear from you.

Instagram Collabs have been around for a while, but some new research suggests smaller accounts may have more to gain fr...
20/10/2026

Instagram Collabs have been around for a while, but some new research suggests smaller accounts may have more to gain from them than bigger ones.

If you’re not sure what a Collab Reel is, it’s simply a Reel created by one account and shared with another account as a collaborator, so the same post appears on both profiles and can reach both audiences.

Virev compared Collab Reels with creators’ own Reels and found that, among accounts with 1,000–10,000 followers, 87% had higher median views on their Collab content. The median Collab Reel in that group reached 1.89 times the views of their solo Reels.

That doesn’t prove the Collab itself caused the extra views, and the study can’t separate creator partnerships from brand collaborations, so it’s not a guarantee.

But it does make Collabs worth thinking about if you’re trying to get in front of a relevant new audience without simply posting more often.

The obvious bit is choosing the right partner. A local venue, supplier, client, complementary business or creator with an audience you genuinely want to reach is likely to be more useful than collaborating just for the sake of it.

That’s where the opportunity is.

A quiet LinkedIn post isn't necessarily an ignored LinkedIn post. Metricool analysed 673,658 posts from 63,108 LinkedIn ...
15/10/2026

A quiet LinkedIn post isn't necessarily an ignored LinkedIn post. Metricool analysed 673,658 posts from 63,108 LinkedIn accounts and, comparing its 2025 and 2026 data, found that likes fell 13%, comments 17% and shares 10%, while clicks increased 4.9%.

In other words, people may be reading, clicking, opening a carousel or watching something without leaving you a nice visible 👍 underneath it.

That's worth remembering when you're looking at a post with three likes and wondering why you bothered.

Likes and comments still tell you something, of course, but they don't tell you everything. If LinkedIn matters to your business, look at clicks as well, along with things such as relevant profile or Page visits, website traffic and, ultimately, whether the right people are making enquiries.

There's another interesting finding too. Personal profiles averaged 63% higher engagement than Company Pages in Metricool's study, particularly when it came to conversation.

That doesn't mean abandoning your Company Page.

Company Page posts were shared more, but it does make a good case for letting the people with the knowledge do some of the talking as well.

Sometimes the interested people are the silent ones. 👀

Social video seems to have come full circle. 📱For a while, everything got increasingly polished. Animated captions, slic...
09/10/2026

Social video seems to have come full circle. 📱

For a while, everything got increasingly polished. Animated captions, slick transitions, clever text effects, perfect lighting. It looked impressive, but a lot of it also started to feel like advertising rather than someone actually talking to you.

Now we’re seeing much simpler videos again. Someone holding a phone, talking directly to camera, maybe using a basic wired earphone mic, and posting it without spending an hour making every second look perfect.

That doesn’t mean production quality no longer matters. If you’re creating a longer video, a case study or something that needs to represent the business for years, it’s worth putting more thought into the setup.

But for everyday social media, there’s a good argument for making things easier on yourself. If you’ve got something useful to say, people can hear you clearly and the video isn’t painful to watch, that may be enough.

You’ll probably make a lot more content too.

Q4 starts with plenty of businesses still watching the numbers closely.New ONS figures show that in August:• 28% of trad...
30/09/2026

Q4 starts with plenty of businesses still watching the numbers closely.

New ONS figures show that in August:

• 28% of trading businesses reported lower turnover, up from 22% in July
• 29% said the cost of goods and services they buy had increased
• 17% expect to raise their own prices in October
• 64% of businesses said they had some level of concern about energy prices

And in accommodation and food services, that last figure rises to 90%.

So what does that mean for marketing?

Probably not the time for vague promises, fluffy claims or invented urgency.

If customers are thinking harder about where their money goes, make the decision easier for them.

Be clear about:

• What they’re getting
• What it costs
• What makes it worth it
• What’s available and when
• Why they should choose you over doing nothing

Good marketing doesn’t make people forget about cost.

It helps them understand the value.

Your social posts could be getting found on Google. Now you can see which ones. 🔍 In July, Google introduced a new featu...
17/09/2026

Your social posts could be getting found on Google. Now you can see which ones. 🔍 In July, Google introduced a new feature in Search Console called Platform Properties.

It lets you see how your Instagram, TikTok, YouTube and X content performs when people find it through Google.
So, instead of only checking how your latest Reel performed on Instagram, you can also find out:

• Which Google searches are leading people to your content.
• Which posts and videos are attracting clicks.
• How often your content appears in Google search results.
• Whether older content is starting to attract attention again.

Why does this matter?

Because your social content doesn't necessarily stop working when it disappears down someone's feed.

A useful post or video could still be reaching people through Google weeks or months later. And knowing what people are finding gives you a better idea of what to create next. 📈

Want to check your own content?

Head to Google Search Console, select ‘Add property’, choose your social platforms and follow the steps to verify your account. You can add each supported account separately to see how its content is performing.

Using AI in your marketing? Here’s when Meta may actually label it. 🤖Meta uses AI info labels across Facebook, Instagram...
09/09/2026

Using AI in your marketing? Here’s when Meta may actually label it. 🤖

Meta uses AI info labels across Facebook, Instagram and Threads to give people more context when media has been generated or significantly altered using AI.

But that doesn’t mean every business using AI somewhere in its content process needs to label every post.

The key question is what happened to the media itself.

Meta may add an AI label when it detects recognised AI signals showing that an image was generated using AI, or when someone discloses that AI was used.

That could mean:

• An AI-generated image may be labelled automatically
• Realistic AI-generated or heavily altered video/audio may need disclosure
• If AI was only used to edit or modify content, the AI information may appear in the post menu rather than as a prominent label
• An AI label does not automatically mean your reach will be reduced

So, can businesses still use AI?

Absolutely.

AI itself isn’t the issue.

Confusing people about what’s real is. 👀

“We offer a personal service.”You’ve probably seen that line a hundred times.The problem is, it doesn’t really tell anyo...
28/08/2026

“We offer a personal service.”

You’ve probably seen that line a hundred times.

The problem is, it doesn’t really tell anyone much.

What does “personal” actually mean?

Do customers deal with the same person from start to finish?
Do you remember the little details?
Do you tailor what you do instead of forcing everyone into the same package?
Do you actually pick up the phone when they need you?

That’s the good stuff.

So instead of saying you offer a personal service, show people what that looks like.

Specific always feels more believable than vague.

And usually a lot more memorable too. 🎯

YouTube is one of the world’s biggest search platforms, with people using it every day to look for answers, reviews, rec...
21/08/2026

YouTube is one of the world’s biggest search platforms, with people using it every day to look for answers, reviews, recommendations and how-tos. 🔍

That makes Shorts interesting for businesses.

A Short can appear when someone searches for a topic on YouTube, but it can also be shown to completely new audiences through the Shorts feed. YouTube recommends Shorts based on things like what people watch, search for and engage with. 📱

So unlike a standard video, which may rely more heavily on someone choosing it from search, Home or recommendations, a Short has another route into people’s feeds.

That can give a useful 30-second video a surprisingly big potential audience, even if your channel doesn’t have many subscribers yet.

The key is still the content.

Answer a real question. Get to the point quickly. Make it worth watching.

Because the opportunity with Shorts isn’t just creating shorter videos.

It’s creating more chances to be discovered.

The boring bit at the bottom of your website matters.Nobody gets excited about a website footer.But when someone is deci...
07/08/2026

The boring bit at the bottom of your website matters.
Nobody gets excited about a website footer.

But when someone is deciding whether they trust a business, they may scroll straight down there.

They’re looking for little signs that say: yes, this is a real business and there are real people behind it.

Things like:

Your company name and address
Contact details
Company registration number, where relevant
Privacy and cookie policies
Terms and other legal pages
An up-to-date copyright year
VAT details, where appropriate

None of this is particularly glamorous. But a footer that’s sparse, outdated or missing basic business information can start to create doubt.

And that’s the problem with trust online. You don’t always know when you’ve lost it.

So next time you’re checking your website, scroll all the way to the bottom.

The boring bit might be doing more work than you think.

Search for your own business name now and again.Not as an SEO exercise. More as a customer check.Someone who searches yo...
30/07/2026

Search for your own business name now and again.
Not as an SEO exercise. More as a customer check.

Someone who searches your name probably already knows you exist. Maybe through a recommendation, one of your posts, a business card, or a conversation where your name came up.

At that point, they’re not really discovering you. They’re doing a bit of due diligence and checking you out.

• Do the details look current?
• Does the website appear properly?
• Are the reviews easy to find?
• Do the social profiles look like they still belong to an active business?
• Is there anything old, odd or confusing on the first page?

It’s a small thing, but worth doing occasionally.

Because when someone searches your name, they’re usually closer to making a decision than you might think.

Address

Unit 6, Haven Quay
Lymington
SO419AZ

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

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